77% say the content on their phone is more important than the device itself.

1. CELEBRATE YOUR
CONTENT THE 2012 ANNUAL GLOBAL
SURVEY* FROM F-SECURE
56%
of respondents own a
Smartphone, with 22% also
owning a tablet device.
of those surveyed said
the content on their devices
1/3
was more valuable to them By 2016, people will be storing 1/3 of their
than the actual device. digital content in the consumer cloud.
74% of participants
felt it would be
useful to be able
to instantly share
89% felt it would be
useful to have ALL
digital content
with social plat- of their digital con-
forms from tent accessible on
whichever device all of their devices.
they are using.
67%
of people interviewed still do
backups of their content manually.
72%
of people questioned only do backups
once a month or less.
*The F-Secure broadband survey covered web interviews of 6,400 broadband subscribers aged 20–60
years from 14 countries: France, the UK, Germany, Sweden, Finland, Italy, Spain, the Netherlands, Belgium,
USA, Canada, Brazil, India and Japan. The survey was completed by GfK, 25 May–1 June 2012.
(Source: Consumer Digital Storage Needs, 2010-2016 by Gartner)