Svedka Powerpoint Presentation

The Adverholics and PR Heads Proudly Present…

What the heck is a “Svedka”?! ,[object Object],[object Object]

Oh…ok…so what’s so great about it??? ,[object Object],[object Object]

Hmm…in English, please? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Wow! So this stuff is like world reknowned! ,[object Object]

What’s the advertising like? ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Realllllly?

[object Object],[object Object],[object Object],What are people’s reactions to this horrible campaign?!

[object Object],[object Object],Definitely not! What about that robot???

Alright…the advertising’s not so great…the Vodka IS great… what about the bottle??? ,[object Object]

Wow, Svedka could sure use some good advertising! ,[object Object],[object Object]

[object Object],Well, we’ll start off with our SWOT Analysis…

SWOT Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Drivers: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Target Audience : -Males 21-35 -Profile: Young, hip, on a budget, like to have fun, single,

Who are Svedka’s primary competitors? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Absolut: ,[object Object],[object Object],[object Object],[object Object],[object Object]

Price Difference 750 ml of Absolut: $20.49 750 ml of Smirnoff: $15.00 750 ml of Svedka: $11.69 High Low

Wow…Svedka is definitely the best choice when considering price and quality! ,[object Object],[object Object],Oh, yea sure…go ahead! … Thanks…

Creative Brief ,[object Object],[object Object],Objectives – familiarize a bigger percent of the target audience with the product’s quality -increase Svedka sales by 20% -We want consumers to realize the quality and outstanding price of Svedka and purchase it in place of other vodkas

Strategy -We want to make Svedka more distinct by using its name to give it identity; The sound and feeling of the words “Svedka Vodka” should have meaning and make the target audience feel like having a good time. -We will attach drinking Svedka to everyday life experiences such as playing video games, playing sports, hanging out with friends etc. -We will establish Svedka as a brand name -We are going to change the tagline -We will convey a message that is accessible to a wider audience -We will make Svedka more readily available

[object Object],[object Object],[object Object]

So what’s your campaign like? ,[object Object]

Wow, Svedka’s sweet! ,[object Object]

How will you make Svedka popular? ,[object Object],[object Object]

Wow, get wasted for free?! ,[object Object]

What is MADD? ,[object Object]

That’s a great mission! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

I’ve just got one question… ?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Svedka Powerpoint Presentation

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Svedka Powerpoint Presentation