The document discusses various promotion optimization services offered by Ventura Associates including competitive analysis, promotion planning, concept testing, and online promotion tracking and measurement. These services are aimed at helping companies develop winning promotion strategies that maximize effectiveness and drive sales. Key services highlighted include analyzing competitors' promotions, developing strategic promotion plans, testing promotion concepts and creative elements with customers, and evaluating promotions online against control groups.

1. Do you have a winning promotion program strategy? © Ventura Associates, Inc. 2009

2. Introducing PromotionOptimizer sm … PromoResearch Services from… Providing Winning Strategies… Quickly, Efficiently & Cost Effectively

6. Competitive Promotion and Situation Analyses

9. Promotion Planning

12. Concept/Creative Testing and Promotion Optimization

17. An Example Using A Sweepstakes

19. Getting The Most Out Of Your Sweepstakes Program “ Discover What Motivates Your Customers To Buy”

20. Optimizing the Prize Structure and Frequency* Note: Values represent ability to drive purchase appeal; positively or negatively Avoid Avoid Avoid Use Use Use Use * For illustrative purposes only; not real data

21. Optimizing the Creative Elements* Note: Values represent ability to drive purchase appeal; positively or negatively Avoid Avoid Use Use * For illustrative purposes only; not real data

22. Online Promotion Tracking & Measurement

25. Ventura Clients