2. Once I had created my music video, I needed to also create a package where the CD would be stored, this is also
known as a digi pack. Packaging is used to glamorise the product. Digi packs are a form of packaging and is used
as a form of advertisement, having a brightly coloured artistic digi pack will also draw attention to audiences who
are looking to buy music. Using images also can illustrate the type of music which the artist is trying to sell, for
example, if I was trying to sell a pop CD I would use bright colours such as pink. The song in which I have made to
go with the digi pack is a slow serious song, I also decided to make the digi pack linking with the song, and put the
theme of the music video in my digi pack which was ‘Time’. Although the digi pack I created is for an album which
means there is more then one song I decided to have the song ‘Time’ as the main song as some artists use their
most popular song to help sell their album and make people aware of their other songs.
The Digi pack needs to link to the theme of my song because I have made the song one of the main selling points
for my album and digi pack. As the song was an emotional love song I decided to use colours which would link to
this such as, red, black and white these are the main colours used through out the digi pack. I decided to use black
and white because they are simple colours and the main song is quite a simple song. I also used red to illustrate
the emotional side of the song as the song is based on love and a relationship. I also wanted to make my digi pack
look glamorous by adding yellow; the colour connotates a sense of star glamour and Hollywood which links to how
music and music artists are represented these days as highly glamorous. The theme time is also illustrated
throughout my digi pack, I have used clocks to show time literally and keep a similar theme throughout the digi
pack.
3. This is the front cover of my digi pack, this is the
main focus as it is used mainly to attract audiences.
I used the main song as the name of the album
which meant that I also wanted to link the
illustrations to the song and theme which is ‘Time’.
I placed the artists name at the top of the cover so
it would draw attention from the audience and it
stands out, at the bottom I also did the same with
the name of the album, I used white writing against
a red banner to make it stand out. By using various
amount of clocks I illustrated time literally, unlike
most Digi packs which are used to glamorise the
artist I have not used the artist to promote the
album mainly, instead I have promoted the theme.
I also included a close up picture of the artists face
as it helps sell the album to already made fans. It is
also the main focus of the front cover as the sides
are shaded and the actual face is made out of
brightly coloured clocks. As this is my front cover I
wanted to use bright colours, I decided the use
mainly red and yellow as it attracts people, it also
adds a sense of fame and a hint of glamour.
4. This is the second page of my digi pack, this is
where the CD would be placed. I have kept the
image of the artists face, and merged it with a
clock to keep with the theme. I faded the clock out
to make a subtle background. I decided to keep
this page of the digi pack simple as it is only used
for the CD. I wanted to use round shapes, such as
a round clock and her face is round because the
shape of the CD is round. I also decided to keep
the colours simple mainly black and white, I also
used a hint of red to stand out and contrast also to
keep with the colour scheme.
5. I also included a dedications page, which are
usually found in digi packs, and written by the
artists. The background once again is faded out
clocks. This page has a hint of age which links
with time and the effects caused by time. The
writing is angelic, and I have used a white glow
on the outside of the title which is kept inline
with the glamorous side of the digi pack. Using
the colours black and white and cracking effect
in the background which also conotates age
which is caused by time. I have decided to keep
the two inside pages minimal colour because
the focus would be on the outside as it is the
main selling point. I used the vines to illustrate
the way love is shown in my video, the love
between the couple with neglected which I have
also tried to illustrate on this page by using
vines, which are shown to be overgrown and
unkempt, I have also included this in other
pages of the album as to illustrate unloving and
neglect .
6. This is the list of songs which are on the
album. Once again I have linked back to the
front cover using a similar design throughout
the Digi pack. I have faded the clock into the
background once again and used the effect
‘noise’ it gives a fizzled broken look which
links to the song ‘time’ and the broken
relationship between the artist and her
partner. I also kept the main colours black,
red, white and yellow in line with the theme. I
illustrated the word ‘Time’ with a red and
yellow banner so it linked with the front
cover. I have decided to place this at the back
of my digi pack and needed the front and the
back to look similar. Having the song tracks at
the back is also used to promote the artists
other songs and show the audience what is on
the CD, this is another strategy used to help
sell the album. I used clocks to illustrate the
numbers, each clock shows the track number
and I have also faded each clock from one to
eight, one being the most faded. By using glow
effects on certain letters has also kept the
sense of glamour within the album.
7. I feel that my digi pack is successful as it fits the conventions of a authentic digi pack. I feel that my digi pack is
successful because it completes its main purpose which is to attract audiences. I have created an eye catching front
cover, with the use of bright colours and maintained a sense of glamour. I have also used the same colour scheme
throughout the digi pack and kept to my theme. I also feel that my digi pack represents the song which I am trying
to sell as the theme and the song also link. Digi packs are also used to represent artists because audiences who
have already herd the artists music would be more likely to be interested in what new music the artist is
producing, In my digi pack I have also included pictures of the artist and the artists name on the front so it appeals
to fans also. To have an appealing digi pack it must also be creative and interesting, as there are so many Digi
packs these days I feel that have a creative and different digi pack is more likely to stand out, this is why I didn’t
just base my digi pack on the artist but also included the theme.
