For over 7 years, TYPO3 adoption in the province of Québec has been exponential. How did that happen and why? The talk consisted of stories from the trenches, tips and tricks, and lessons learned.

1. Growing
the TYPO3
Community in
North America
Patrick Gaumond and Marc Infield
T3CON Dallas 2010

2. Facts:
Québec city is 400 years old
Québec City
We talk « français » up here
About 500 000 people
Québec city is the
1600 miles
capital of the
province (7 M people)
Dallas

3. Did I told you I love my city ?

4. ● 8 years old
● 90 people
● 15 working in the Web Team
● 9 TYPO3 Certified Integrators
● Doing mainly TYPO3 but also Cake PHP and Penthao (BI)
To quote Ingo's signature: « I do TYPO3 all day »

5. TYPO3 in Québec – 101
<disclaimer>I am not be able to do
the same for Canada...</disclaimer>

6. How did it all started?

7. In 2003...
● No CMSmatrix
● No leader
● MS solution: MCMS
● Oracle: Stellent

8. Almost revolutionnary
...in 2003

9. T3BOARD – January 2004
Kasper in Québec – October 2004

10. Multiplication...
 Hundreds of sites
 Other schools and universities
 Hundreds of sites
 Supported platform
 Health agencies standard
What made it work ?

11. Government and education
ecosystems

13. Raising awareness
Local activities
● User group
● Tutorial days
● Thematic activities
Be aware that this takes time...
ROI isn't instantly visible.

14. Generic tips and tricks

15. Know your audience
● Comm vs. Techies
● Decision makers vs « doers »
● Know their business
● Have a look at their
current website

16. Demos
Forbiden
zone: BE as
an Admin
Use anecdotes,
funny and/or
interesting
stories

17. Demo (cnt')
● TYPO3 is a solution,
not only a product
● Beware of our tendency
to use technical
bable...
● Know TYPO3 strenghts

18. Insurance and insecurities
● Past acquisitions
● Big names
● Security team
● Competitors are your
friends
● Less than 1% failure
or TYPO3 abandon

19. TYPO3 future in Québec?
● Sunny with few
clouds
● Accessibility
is getting
attention
● typo3quebec.ca

20. Few ideas for USA ?
● Get a « en_us » langage
● Go local
● Put efforts on a « truly »
english version
● Participate in book writing,
revision and TYPO3 DocTeam