4. COOKIES CONS
• Privacy
• Security – access to important information
NO cookie = NO data = NO $$$
‘Cookiegate’ – privacy scandal
5. FINGERPRINTING
more robust tracking technology than cookies because the
User’s identity endures even if users erase their cookies
AdStack
‘A technology that
allows firms to
send an email but
deliver the
content only when
a user opens it’
https://panopticlick.eff.org