Download the original PowerPoint version here: http://gdusil.wordpress.com/2013/04/08/evolution-of-online-media/ Check out my blog "Multiscreen & OTT for the Digital Generation" @ gdusil.wordpress.com. Various industry players are working feverishly to engage customers through online video so that content is available anywhere, anytime, and on any device. Migration to multiscreen video consumption requires thought leadership and forward-thinking partnerships, to help clients keep pace with the rapid march of technology. vuEasy™ is a new solution that opens doors to a wide range of companies waiting for an ideal Cloud-based service to monetize their past, present and future content. Monetization is not just about selling content – it is about building business awareness and a communication strategy around a brand. With vuEasy™, Visual Unity enables an eMarketplace so that businesses can converge in a single cloud service and convert their multimedia assets into revenue.

1. Evolution of Online
Media - Introducing
vuEasy™
Gabriel Dusil
VP Marketing & Corporate Strategy
www.facebook.com/gdusil
cz.linkedin.com/in/gabrieldusil
gdusil.wordpress.com
gabriel.dusil@visualunity.com
Prague • London • Moscow • Cologne • © 2013  Gabriel Dusil
Bratislava • Belgrade • Nairobi • Dubai www.visualunity.com
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2. Evolution of Video Consumption
2000+ Time Shifting
2006+ Place Shifting
2012+ Device Shifting
2016+ Any-
© 2013  Gabriel Dusil
www.visualunity.com
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3. If the subscription fee is set
correctly, consumers’
perception of being able to
access any content outweighs
the value of ownership
Simon Frost
Head of TV Marketing, Ericsson
© 2013  Gabriel Dusil
“TV Anywhere: The Game Starts Now” www.visualunity.com
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4. Multiscreen Modes

 
Google - New Multi-screen World (12.Aug) © 2013  Gabriel Dusil
www.visualunity.com
RedBee - 2nd screen series, I, Setting the Scene dusilg.wordpress.com  4

5. vuEasy
CMS = Content Management © 2013  Gabriel Dusil
System www.visualunity.com
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6. Online Video - Market Direction
• Measure  Analyze 
Optimize
• Publish • Engaged User Experience
• Organize • Distribute • Personalized & Fast
• Categorize • Multiscreen • Increase ARPU
• Linear to file • Content clipping
• Search & Discovery
Content Audience
Management Reach Monetization
Last 10 years Today Next 4 years
© 2013  Gabriel Dusil
www.visualunity.com
dusilg.wordpress.com  6

7. Online Video - Target Markets
Music Broadcasters
Corporations
Freelance Studios
Government
Movies Theatres
Non-Profit
Advertising Cinemas
Religious Groups
Education Online Media Online Media
Events
Cons. Brands
Cable Satellite Retailer OTA OTT
OTA = Over the Air © 2013  Gabriel Dusil
OTT = Over-the-Top Content www.visualunity.com
dusilg.wordpress.com  7

8. vuMedia vuMedia vuMedia vuMedia vuMedia
© 2013  Gabriel Dusil
www.visualunity.com
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9. Easy
 Corporate Brand  Corporate Brand
• Logo & Corporate colors, Hyperlinks • Hyperlinks to YouTube
 Search Engine (SEO)  Search Engine Optimization
• Directs traffic to your web site • Directs search traffic to YouTube
 Support  Support
• 24x7 SLA & Broadcast Expertise • Yes
 Intellectual Property  Intellectual Property
• You maintain ownership of content • You give content rights to YouTube1
 Monetization ¼ Monetization
• Flexible mix – SVoD, AVoD, TVoD • Advertising
 End-to-End Workflow
• Live Ingest & Legacy Support
© 2013  Gabriel Dusil
1www.youtube.com/static?gl=US&template=terms
www.visualunity.com
dusilg.wordpress.com  9

10. vuEasy
vuEasy
admin Content Stats & Reports
Admin
Payments Ads Transaction Payment Ads
image Source
Ingest Keygen & GeoIP License
video Web App
db CRM CMS Metadata 
Digital Rights
live Stream
Setup Live Schedule Live Playlist
source
Live
Schedule Live or
vuEasy™ File Registration SD, HD Video on
VoD
Live
workflow vuNet 3D, 4K Demand Stream
SaaS = Software DRM = Digital Rights Management © 2013  Gabriel Dusil
as a Service CMS = Content Management System www.visualunity.com
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CRM = Client Relationship Management System

11. Visual Unity - Differentiators
© 2013  Gabriel Dusil
www.visualunity.com
dusilg.wordpress.com  11

12. © 2013  Gabriel Dusil
www.visualunity.com
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13. Synopsis - Evolution of Online Media
• Various industry players are working feverishly to engage customers
through online video so that content is available anywhere, anytime,
and on any device. Migration to multiscreen video consumption
requires thought leadership and forward-thinking partnerships, to help
clients keep pace with the rapid march of technology. vuEasy™ is a
new solution that opens doors to a wide range of companies waiting
for an ideal Cloud-based service to monetize their past, present and
future content. Monetization is not just about selling content – it is
about building business awareness and a communication strategy
around a brand. With vuEasy™, Visual Unity enables an
eMarketplace so that businesses can converge in a single cloud
service and convert their multimedia assets into revenue.
© 2013  Gabriel Dusil
www.visualunity.com
dusilg.wordpress.com  13

14. Tags - Evolution of Online Media
• Visual Unity, Gabriel Dusil, Broadcast, System Integration, OTT, Over the
Top, Online Video Platform, OVP, Broadcast, Czech Republic, Internet
Video, Online Video, Multiscreen, Multi-screen, Multiscreen System
Integrator, MSI, Multiscreen Solution Provider, streaming service provider,
vuMedia, vuEasy, vuManagement, vuStats, vuRights, CDN, Content
Delivery Network, Software development, piracy, HD , High Definition, 4K,
UHD, Ultra High Definition, H.264, H.265, MPEG, MPEG2, Broadband,
Buffering, Advertising, Online Advertising, Television, TV, Smart TV,
Connected TV, Linear Television, Linear TV, Linear Broadcast, Digital
Video, New Media, YouTube, Content Management, Media Asset
Management, MAM, SaaS, Software as a Service, PaaS, Platform as a
Service,
© 2013  Gabriel Dusil
www.visualunity.com
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