Contenu connexe Similaire à Opportunities in our Mobile World ~ MSC Malaysia InnoTech JB (20) Opportunities in our Mobile World ~ MSC Malaysia InnoTech JB1. Opportunities in our
Mobile World
M S C M a l a y s i a I n n o Te c h
Ideas Launchpad
Tuesday 30 June 2009
Persada Johor
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2. OpportuniAes in Mobile Apps
Size of the mobile phone users market
• There are 3.8 billion mobile phones globally. There are more mobile phones then PCs.
– GSM AssociaAon, Sept 2008
• Asia Pacific region alone has over 1.6 billion mobile phone users.
Or 43% of the total global mobile phone users. – GSM AssociaAon, Sept 2008
• The total addressable market in Malaysia is over 23 million mobile phone users.
• By 2010, more people will access the Internet from the mobile phone then from any
other device.
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3. OpportuniAes in Mobile Apps
Size of the mobile phone market
Note: Apple shipped 6.9 million iPhones in Q3 2008
Apple ranked seventh in worldwide mobile phone shipments, just behind RIM
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4. OpportuniAes in Mobile Apps
Size of Soware ApplicaAons market
• Soware applicaAons market is a USD 380 billion global industry and fastest growing
at 10% on a compound annual basis. – Digital Planet 2008, WITSA, May 2008
• Soware applicaAons has only just began on the mobile phone.
And demand is HUGE.
• Case in point: In Sept 2008, Apple’s App Store had 3,000 apps with 100,000,000
downloads. The App Store was open just 60 days earlier in July 2008 and is available
in 62 countries. – Apple Inc., Sept 2008
• Apple App Store generated USD 30 million in revenues in first 30 days of opening.
• Dec 2008, 5 months old, Apple App Store has 10,000 apps & 300,000,000 downloads
with forecast USD 180 million in revenues.
• On 23 April 2009, Apple App Store has done 1 BILLION downloads !!
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5. Mobile phones are the new compuAng plaeorm
The mobile pla-orm will replace the PC as the primary compu6ng pla-orm.
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6. Mobile phones are the new compuAng plaeorm
The mobile phone is the “new” mul6media computer
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7. Mobilise IT
• Rural Community
• How improvement can reach into farthest reaches of the populaAon
• Gefng info into rural communiAes.
– Geo‐locaAon & weather for agriculture.
– Gefng to know actual market prices. And sefng market prices.
– Selling direct to the right distributors or even direct to consumer.
• Gefng info out of rural communiAes.
– Photos + geo‐tagging. IdenAfying bio‐diversity.
– Recording music & sounds from community & wildlife.
– Capturing in mulAmedia their rich culture and way of life.
– Imagine podcasAng, blogging or Qik from interior of Sabah.
• CommunicaAons with the community and consAtuencies.
• Teach them how to use the technology. Give rise to MAD from the interior.
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8. What drives Apps? Is it Hardware or Soware?
Digital Compass OLED
GPU
Accelerometer
A‐GPS + LBS
(locaAon)
Light
Proximity touch
ASR
MulA touch / MulA gesture
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9. Available Today !!
Imaging & Video
Messaging
LocaAon
PLATFORM
SERVICES
Audio
PIM
System Info
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10. Rhomobile
PhoneGap
HTML / AJAX / CSS / Javascript
Flash Lite 3
Flash 8 + Flash Video WebOS
Widget
Tools of the Trade
Silverlight
iPhone 3.0
C++ / Open C++
FLEX
Symbian S60 5th EdiAon
NaAve Apps
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14. Seeing around the corner:
Network Services
Billing LBS
NETWORK
SERVICES
Presence
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15. Plaeorm + Network = Mobile Cloud Apps
Imaging & Video
Messaging Billing LBS
LocaAon
PLATFORM NETWORK
SERVICES SERVICES
Audio PIM
Presence
System Info
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16. Diversity…
OperaAng System / Plaeorms
Categories of ApplicaAons
• Business & Office
• Comics / Manga
• EducaAon & Reference
• Events
• Finance & Money
• Games: adverGames
• Home & Hobbies
• Movies & Video
• Music
• ProducAvity tools Phone Brand
• Ringtones • Android
• Shopping • Blackberry (RIM)
• Social Networks • LG
• Themes: backgrounds, icons, animaAons • Motorola
• Travel: hotel • Nokia
• TV • Palm
• UAliAes: weather, anA‐virus, etc etc • Samsung
• Sony Ericsson
• many many more…
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25. What is MobileAppDepot ?
is the online marketplace
for developers & end users
to try, vote and buy
new & innovaAve
mobile applicaAons
for all mobile devices.
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26. How is MobileAppDepot different ?
Consumers have limited ways
to find, try & buy mobile apps
SoAware Developers have
a marketplace for mone6zing
their mobile apps
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27. InvitaAon is open to content & mobile applicaAon developers
t o c r e a t e m o b i l e M u s i c A p p s w i t h m u s i c p i e c e s
f r o m M a l a y s i a n a n d I n d o n e s i a n I n d i e b a n d s .
Revenue Share Karaoke
with developer Games
MUSIC APP
MulAple distribuAon Music + mobile app =
channels limited only by
imagination and creativity
SkyMusic.net Music Mash
Up
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28. Take home points
• Hi‐tech Hardware Plaeorm + Rich SDK = High UX Apps
• Market opportunity is HUGE & just beginning
• Diversity of applicaAon categories
• Diversity of hardware plaeorms
• Tools are ready & available
• Leverage off exisAng knowledge & experience
• Plaeorm Services
• Network Services
• What is YOUR Idea? Fill / Create that need…
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31. What do these individuals have in common?
Bill Gates 28 October 1955 Founded Microso in 1975
Paul Allen 21 January 1953
Steve Ballmer 24 March 1956
Steve Jobs 24 February 1955 Founded Apple in 1976
Eric Schmidt 27 April 1955
Scou McNealy 13 November 1954 Founded Sun in 1982
Bill Joy 8 November 1954
Vinod Khosla 28 January 1955
Andy Bechtolsheim 30 September 1955
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34. For further details contact:
Gerard K M Lim
+60.12.218.2300
gerard@MobileAppDepot.com
MobileAppDepot.com Sdn Bhd
No. 61‐9, Jalan SS2/75, Wisma GENME,
47300 Petaling Jaya, Selangor Darul Ehsan, Malaysia
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