Opportunities in our Mobile World ~ MSC Malaysia InnoTech JB
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The document discusses opportunities in the mobile app market. Some key points made include: - There are over 3.8 billion mobile phone users globally, more than personal computers. The mobile phone market is huge. - Demand for mobile apps is also huge, as shown by the success of Apple's App Store with over 1 billion downloads to date. - The mobile phone is becoming the primary computing platform, replacing personal computers. This will further drive demand for mobile apps.
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Opportunities in our Mobile World ~ MSC Malaysia InnoTech JB
- 1. Opportunities in our Mobile World M S C M a l a y s i a I n n o Te c h Ideas Launchpad Tuesday 30 June 2009 Persada Johor © 2008‐2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.
- 2. OpportuniAes in Mobile Apps Size of the mobile phone users market • There are 3.8 billion mobile phones globally. There are more mobile phones then PCs. – GSM AssociaAon, Sept 2008 • Asia Pacific region alone has over 1.6 billion mobile phone users. Or 43% of the total global mobile phone users. – GSM AssociaAon, Sept 2008 • The total addressable market in Malaysia is over 23 million mobile phone users. • By 2010, more people will access the Internet from the mobile phone then from any other device. © 2008‐2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.
- 3. OpportuniAes in Mobile Apps Size of the mobile phone market Note: Apple shipped 6.9 million iPhones in Q3 2008 Apple ranked seventh in worldwide mobile phone shipments, just behind RIM © 2008‐2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.
- 4. OpportuniAes in Mobile Apps Size of Soware ApplicaAons market • Soware applicaAons market is a USD 380 billion global industry and fastest growing at 10% on a compound annual basis. – Digital Planet 2008, WITSA, May 2008 • Soware applicaAons has only just began on the mobile phone. And demand is HUGE. • Case in point: In Sept 2008, Apple’s App Store had 3,000 apps with 100,000,000 downloads. The App Store was open just 60 days earlier in July 2008 and is available in 62 countries. – Apple Inc., Sept 2008 • Apple App Store generated USD 30 million in revenues in first 30 days of opening. • Dec 2008, 5 months old, Apple App Store has 10,000 apps & 300,000,000 downloads with forecast USD 180 million in revenues. • On 23 April 2009, Apple App Store has done 1 BILLION downloads !! © 2008‐2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.
- 5. Mobile phones are the new compuAng plaeorm The mobile pla-orm will replace the PC as the primary compu6ng pla-orm. © 2008‐2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.
- 6. Mobile phones are the new compuAng plaeorm The mobile phone is the “new” mul6media computer © 2008‐2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.
- 7. Mobilise IT • Rural Community • How improvement can reach into farthest reaches of the populaAon • Gefng info into rural communiAes. – Geo‐locaAon & weather for agriculture. – Gefng to know actual market prices. And sefng market prices. – Selling direct to the right distributors or even direct to consumer. • Gefng info out of rural communiAes. – Photos + geo‐tagging. IdenAfying bio‐diversity. – Recording music & sounds from community & wildlife. – Capturing in mulAmedia their rich culture and way of life. – Imagine podcasAng, blogging or Qik from interior of Sabah. • CommunicaAons with the community and consAtuencies. • Teach them how to use the technology. Give rise to MAD from the interior. © 2008‐2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.
- 8. What drives Apps? Is it Hardware or Soware? Digital Compass OLED GPU Accelerometer A‐GPS + LBS (locaAon) Light Proximity touch ASR MulA touch / MulA gesture © 2008‐2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.
- 9. Available Today !! Imaging & Video Messaging LocaAon PLATFORM SERVICES Audio PIM System Info © 2008‐2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.
- 10. Rhomobile PhoneGap HTML / AJAX / CSS / Javascript Flash Lite 3 Flash 8 + Flash Video WebOS Widget Tools of the Trade Silverlight iPhone 3.0 C++ / Open C++ FLEX Symbian S60 5th EdiAon NaAve Apps © 2008‐2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.
- 14. Seeing around the corner: Network Services Billing LBS NETWORK SERVICES Presence © 2008‐2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.
- 15. Plaeorm + Network = Mobile Cloud Apps Imaging & Video Messaging Billing LBS LocaAon PLATFORM NETWORK SERVICES SERVICES Audio PIM Presence System Info © 2008‐2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.
- 16. Diversity… OperaAng System / Plaeorms Categories of ApplicaAons • Business & Office • Comics / Manga • EducaAon & Reference • Events • Finance & Money • Games: adverGames • Home & Hobbies • Movies & Video • Music • ProducAvity tools Phone Brand • Ringtones • Android • Shopping • Blackberry (RIM) • Social Networks • LG • Themes: backgrounds, icons, animaAons • Motorola • Travel: hotel • Nokia • TV • Palm • UAliAes: weather, anA‐virus, etc etc • Samsung • Sony Ericsson • many many more… © 2008‐2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.
- 25. What is MobileAppDepot ? is the online marketplace for developers & end users to try, vote and buy new & innovaAve mobile applicaAons for all mobile devices. © 2008‐2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.
- 26. How is MobileAppDepot different ? Consumers have limited ways to find, try & buy mobile apps SoAware Developers have a marketplace for mone6zing their mobile apps © 2008‐2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.
- 27. InvitaAon is open to content & mobile applicaAon developers t o c r e a t e m o b i l e M u s i c A p p s w i t h m u s i c p i e c e s f r o m M a l a y s i a n a n d I n d o n e s i a n I n d i e b a n d s . Revenue Share Karaoke with developer Games MUSIC APP MulAple distribuAon Music + mobile app = channels limited only by imagination and creativity SkyMusic.net Music Mash Up © 2008‐2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.
- 28. Take home points • Hi‐tech Hardware Plaeorm + Rich SDK = High UX Apps • Market opportunity is HUGE & just beginning • Diversity of applicaAon categories • Diversity of hardware plaeorms • Tools are ready & available • Leverage off exisAng knowledge & experience • Plaeorm Services • Network Services • What is YOUR Idea? Fill / Create that need… © 2008‐2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.
- 31. What do these individuals have in common? Bill Gates 28 October 1955 Founded Microso in 1975 Paul Allen 21 January 1953 Steve Ballmer 24 March 1956 Steve Jobs 24 February 1955 Founded Apple in 1976 Eric Schmidt 27 April 1955 Scou McNealy 13 November 1954 Founded Sun in 1982 Bill Joy 8 November 1954 Vinod Khosla 28 January 1955 Andy Bechtolsheim 30 September 1955 © 2008‐2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.
- 32. OpportuniAes waiAng for you TODAY ! • Achievement = Talent + PreparaAon • Luck = Right Place + Right Time + Right Preparedness • Malaysia is the right place. 2 Seed funding agencies. SupporAve government. • PreparaAon = 10,000 Hours !! • 5 hrs x 6 days/week x 4 weeks/month x 12 months x 7 years > 10,000 hours © 2008‐2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.
- 33. OpportuniAes waiAng for you TODAY ! • Be the BEST that you can. Be PASSIONATE. Be INTERESTED. • Make best use of your talent & Ame. Both are GOD given gi. • Take acAon NOW… NOW is the Right Time. • QuesAon is: Are YOU Prepared ? © 2008‐2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.
- 34. For further details contact: Gerard K M Lim +60.12.218.2300 gerard@MobileAppDepot.com MobileAppDepot.com Sdn Bhd No. 61‐9, Jalan SS2/75, Wisma GENME, 47300 Petaling Jaya, Selangor Darul Ehsan, Malaysia © 2008‐2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.