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Marketing  Patricio ANGONOA Germain DUTILLEUL Vincent GUILIANI Jaswant JONNADA Brand Association
COCA COLA POSITIVE REFRESHING FAMILY USA Olympic games Bubbly Football (Traditional sports) McDonald's Santa Claus Ice Cold Affordable TV Commercial Casual  Life Whisky – Rum Medecine Parties NEGATIVE Globalisation Bad for Health Sugar Pesticide
Red Bull POSITIVE Youth ENERGIZING EXTREM SPORTS  (Extrem events, adventure, adre aline) Formula 1 Clubing  Fun Vodka Girls High sex performance;) Fun events NEGATIVE RAVE PARTIES Health at risk Drugs Taste not so good Expensive

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Brand association - Marketing

  • 1. Marketing Patricio ANGONOA Germain DUTILLEUL Vincent GUILIANI Jaswant JONNADA Brand Association
  • 2. COCA COLA POSITIVE REFRESHING FAMILY USA Olympic games Bubbly Football (Traditional sports) McDonald's Santa Claus Ice Cold Affordable TV Commercial Casual Life Whisky – Rum Medecine Parties NEGATIVE Globalisation Bad for Health Sugar Pesticide
  • 3. Red Bull POSITIVE Youth ENERGIZING EXTREM SPORTS (Extrem events, adventure, adre aline) Formula 1 Clubing Fun Vodka Girls High sex performance;) Fun events NEGATIVE RAVE PARTIES Health at risk Drugs Taste not so good Expensive