Social Media for meetings & Events #Fresh12

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Formation Technologie Business

Social Media
for Meetings & Events
Gerrit Heijkoop - Triqle Event Intelligence
Ruud Janssen - TNOC
Miguel Neves - IMEX Exhibitions
Gerdie Schreuders - Live Online Events

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Questions, learnings, feedback etc. :

#FRESH12
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Structure of our meeting
INTRO-
DUCTION
KEY
IDEAS
SOCAL MEDIA
IN PRACTICE
IMEX
CASE
REFLECTION

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Part 1 : Introduction

1. “check in”
2. where do you stand?

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“check in”
1. your name
2. your current physical
feeling or emotion

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Where do
you stand?

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disagree agree

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disagree agree

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Before we start …

1. knowledge
2. skills
3. attitude

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Part 2 : Key ideas
1. #Communication
2. #Attitude
3. #Relevance
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Social Media = #communication

1. Why?
2. Who?

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Why do you #communicate?

Meetings & Events

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Why do you #communicate?
Marketing Customer service
Sales Business Intelligence
Meetings & Events
Procurement Customer relations
Operations Marketing

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Why do you #communicate?
Marketing Operations Business
Customer Intelligence
Sales
service Customer
Procurement relations
Business
Operations Intelligence Marketing
before during after

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Who?

existing online
network network

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How to find your online audience?

1. Feed e-mail addresses
2. Search!
3. Dare to ask

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An #attitude for succes:

#daretogive
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Part 2 : Key ideas
1. #communication
2. #attitude
3. #relevance
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How to write #relevant updates:

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How to write #relevant updates: 5 x L

Learn
Love
Laugh
Location
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Part 3 : Social Networks in practice

1. #dare-to-ask
2. #dare-to-give
3. #communities
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“How can I …

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Part 4 : IMEX Case

By Miguel Neves

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Part 5 : Reflection

1. #intentions
2. #future

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DO NOT WRITE

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Please contact us:
Gerrit Heijkoop Ruud Janssen
@gheijkoop @ruudwjanssen

Miguel Neves Gerdie Schreuders

@miguelseven @gerdie

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Social Media
for Meetings & Events
Gerrit Heijkoop - Triqle Event Intelligence
Ruud Janssen - TNOC
Miguel Neves - IMEX World Wide Exhibitions
Gerdie Schreuders - Live Online Events

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Stel vragen en geef feedback via @triqle 1/16/2012 56
#NCCE11

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Contact me via http://www.GerritHeijkoop.com or @GHeijkoop Title: We moeten iets met Social Media… #MaarWat Spreker: Gerrit Heijkoop, Executive Partner & Spreker at How Can I Be Social (HCIBS) Locatie: Golden Tulip Leiden Centre, Leiden, Nederland Datum: 30 November 2015, 14:30 - 15:30 Omschrijving: Op maandag 30 november organiseerde Leiden Marketing een netwerkbijeenkomst voor alle Einsteinpartners. De netwerkbijeenkomst duurde van 14.00 uur tot 18.00 uur en vond plaats in het Golden Tulip Leiden Centre. Een bijzondere middag met bevlogen sprekers, een overzicht van de activiteiten van Leiden Marketing, een gezellige borrel en een mooi cadeau. Gerrit Heijkoop, altijd op rode gympen, is auteur van de managementroman ‘Trending Topic: we moeten iets met Social Media #MaarWat’. Hij staat bekend om zijn enthousiasme en zijn streven om zaken simpel en zinvol te houden. Mr. Red Sneakers leert jullie hoe je social media kunt inzetten voor slimmere, sympathieke, commerciële communicatie. “Gerrit is een oprecht inspirerend persoon die, met een ongelimiteerde hoeveelheid energie, nieuwe initiatieven ontplooit, ideeën presenteert en mensen aan elkaar verbindt”. Een spreker die jullie niet moeten missen.

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Contact me via http://www.GerritHeijkoop.com or @GHeijkoop Title: Live events als de kurk onder jouw content strategie Spreker: Gerrit Heijkoop, Executive Partner at LiveOnlineEvents Locatie: Looijersgracht 60, Amsterdam, Nederland Datum: 8 December 2015, 16:15 - 16:45 Omschrijving: IDEA organiseerde in samenwerking met MarketingTribune op 8 december 2015 The Experience Conference. Een evenement voor marketeers waar we de marketingkracht van live communicatie en activatie belichtte. Een IDEA productie die primair ging over de waarde van het event voor de strategie van een merk of onderneming, kracht bijgezet door uiteenlopende succesvolle cases en nationale en internationale keynotes. Gerrit Heijkoop verzorgde een energieke afsluitende keynote met als titel "Live events als de kurk onder jouw content strategie". Allemaal leuk die live communicatie, maar wanneer de koffiekopjes weer zijn afgewassen, de lampen terug in de flightcases zitten en de felgekleurde banners in de container liggen, sta je als marketeer met lege handen. Toch? Niet als je het live event gaat zien als de ‘meest efficiente productiedag’ voor jouw overall content strategie! Deelnemers ontdekten en ervoeren praktische voorbeelden van hoe je zorgt dat jouw investering leidt tot inspirerende content voor de rest van het jaar. Over Gerrit Heijkoop: Gerrit Heijkoop is op een missie om de kijk van marketeers op de wereld van online communicatie te veranderen. Hij betreedt geregeld nationale en internationale podia als spreker, moderator of presentator. Hij heeft een passie voor technologie, innovatie, ondernemerschap, events en social media. Hij is auteur van de in 2015 verschenen managementroman Trending Topic, bekroond met 5 sterren door Managementboek.nl.

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Contact me via http://www.GerritHeijkoop.com or @GHeijkoop Title: Maak jouw beursdeelname onweerstaanbaar! Spreker: Gerrit Heijkoop, Executive Partner & Spreker at How Can I Be Social (HCIBS) Locatie: Beatrixgebouw, Utrecht, Nederland Datum: 1 December 2015, 14:15 - 15:00 Omschrijving: Op dinsdag 1 december organiseerde de Jaarbeurs Utrecht een kick-off bijeenkomst voor alle standhouders van de Technishow en de ESEF 2016. Een inspirerend en informatief programma is samengesteld, dat de deelnemers ondersteunt bij al hun voorbereidingen. Deze middag ontvangen zij handige tools, handvatten en tips waarmee ze direct aan de slag kunnen voor een succesvolle bezoekerswervingscampagne. Gerrit Heijkoop, verzorgde een deelsessie over bezoekersmarketing. Hoe kunt u uw marketing het beste inzetten om zo veel mogelijk bezoekers naar uw stand te krijgen? In korte tijd gaf Gerrit de belangrijkste tips voor een succesvolle bezoekersmarketingstrategie.

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Contact me via http://www.GerritHeijkoop.com or @GHeijkoop Title: We moeten iets met Social Media… #MaarWat Spreker: Gerrit Heijkoop, Executive Partner & Speaker at How Can I Be Social (HCIBS) Locatie: Gelredome, Arnhem, Nederland Datum: 6 Oktober 2015, 16:30 - 17:30 Omschrijving: Convention Bureau regio Arnhem Nijmegen organiseerde dinsdag 6 oktober een Kennismiddag. Meeting- en eventplanners waren van harte welkom voor een kennismaking met regio Arnhem Nijmegen als bestemming voor zakelijke en feestelijke bijeenkomsten. In de verrassende ruimtes van het GelreDome maakt men kennis met locaties uit de regio en luistert men naar interessante sprekers als Gerrit Heijkoop (specialist in meeting design & social media) en Marc Liethof (organisator van de beurs Event).

We moeten iets met Social Media... #MaarWat

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Contact me via http://www.GerritHeijkoop.com or @GHeijkoop De EventBranche Borrel is een terugkerend hoogtepunt voor de branche waar tussen de 300 en 500 Event Professionals bij elkaar komen in wisselende bijzondere evenementenlocaties om kennis te delen, de locatie te ontdekken, te genieten van uitstekend verzorgde catering en natuurlijk te netwerken. Title: Meer Social Media buzz op jouw volgende event zonder zelf op Facebook en op Twitter te zitten Spreker: Gerrit Heijkoop, Executive Partner & Speaker at How Can I Be Social (HCIBS) Locatie: Golfbaan NaarderBos, Naarden, Nederland Datum: 1 Juni 2015, 17:30 - 18:15 Omschrijving: 5 tips en een oefening om er voor te zorgen dat er meer Social Media buzz onstaat op de events die jij organiseert of als leverancier bij betrokken ben. Heel simpel. Heel concreet. Maar helaas nog veel te weinig toegepast!

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Contact me via http://www.GerritHeijkoop.com or @GHeijkoop De #Zooom Masterclass Social Media voor ZZP’ers was onderdeel van het permanente educatie en inspiratie programma dat deze vereniging haar leden biedt. Title: We moeten wat met Social Media… maar wat? Spreker: Gerrit Heijkoop, Executive Partner & Speaker at How Can I Be Social (HCIBS) Locatie: INoffice, Woerden, Nederland Datum: 26 Mei 2015, 20:00 - 22:00 Omschrijving: Hoeveel tijd heb jij om elke week te besteden aan social media? En wat kun je dan in die tijd Gerrit Heijkoop, social media goeroe en zelf ZZP-er, zal ons wegwijs maken in de diverse mogelijkheden, opbrengsten en netwerken. Hij vertelt ons zijn ervaringen en geeft praktische en handige tips. Na deze bijeenkomst weet je wat je moet doen met social media! Meld je aan via de website. ZOOOM is de vereniging van zelfstandigen zonder personeel in Woerden, Harmelen, Kamerik en Zegveld. ZOOOM behartigt de belangen van haar leden, organiseert informatieve bijeenkomsten en helpt de aangesloten zzp’ers om zichzelf onder de aandacht te brengen bij potentiële opdrachtgevers.

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Contact me via http://www.GerritHeijkoop.com or @GHeijkoop Event Bizniz Live was een symposium ter ere van de opening van het nieuwe congrescentrum van Walibi World. Title: Meer Social Media Buzz rondom jouw volgende event zonder zelf op Facebook en Twitter te zitten. Spreker: Gerrit Heijkoop, Executive Partner & Speaker at How Can I Be Social (HCIBS) Locatie: Bizniz Center Walibi World, Biddinghuizen Date: 12 Mei 2015, 11:15 - 11:50 Omschrijving: De 1e editie van Event BizNiz Live is een feit. Meer dan honderd professionals uit het eventvak kwamen op Walibi bijeen om in een ochtend zichzelf helemaal bij te spijkeren op het gebied van eventmanagement en marketing. De bezoekers aan Event BizNiz Live zijn klaar om hard te gaan met hun events. Presentatrice Lieke van Lexmond nam de gasten mee in een seminar met als thema “#hardgaan voor eventmanagers.” Zo liet Gerrit Heijkoop het publiek een expert worden in het inzetten van social media tijdens events en inspireerde Bente Bollmann van MOJO/Lowlands iedereen tijdens een sessie over de do’s en dont’s van festivalorganisatie. En niet te vergeten gaf eventguru Julius Solaris de gasten de niet te missen eventtrends van hét moment mee. Na een ochtend vol inspiratie en handvatten van de topsprekers, is iedereen er klaar voor om de praktische tips en tricks in de praktijk te brengen en dit jaar nog hun beste event ooit te organiseren.

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Neem contact op via http://www.GerritHeijkoop.com of @GHeijkoop Inspiratie sessie over Social Media voor publieksevenementen tijdens de presentatie van de nieuwe online toolkit voor evenementen organisatoren van de gemeente Alkmaar. Titel: We moeten iets met Social Media … Spreker: Gerrit Heijkoop, How Can I Be Social (HCIBS) Locatie: Heren van Sonoy, Alkmaar, Nederland Datum: 13 April 2015, 16:30 - 17:15

Alkmaar Prachtstad Bijeenkomst: We moeten iets met Social Media

Gerrit Heijkoop

Contact me via http://www.GerritHeijkoop.com or @GHeijkoop Seminar at the New Trends in Tourism Conference of the Gdansk Region Convention Bureau. Title: Stop killing Social Media! Speaker: Gerrit Heijkoop, Executive Partner & Speaker at How Can I Be Social (HCIBS) Location: European Centre for Solidarity (ESC), Gdansk, Poland Date: 31 Mar 2015, 12:15 - 13:15 Description: Energizing and interactive session by Gerrit Heijkoop of How Can I Be Social (HCIBS). He will share his insights, tips and tricks on how to be successful in today’s bottom-up business world. Join him on his quest to stop marketers from Social Media advertising. These will be mixed with exercises to let you share your experiences, ask questions and apply new insights to your own situation.

Stop Killing Social Media at #nntGdansk

Gerrit Heijkoop

We moeten ietst met Social Media... - Gastcollege Hogeschool van Amsterdam

Gerrit Heijkoop

Contact us via http://www.GerritHeijkoop.com or @GHeijkoop Educational session at the 53rd worldwide ICCA Conference in Antalya, Turkey. Speaker: Gerrit Heijkoop, Executive Partner HCIBS & LiveOnlineEvents Location: Citrine II, Cornelia Hotel, Antalya, Turkey Date: 4 November 2014, 16:00 - 17:30 How you can help associations reach more participants with hybrid events Audience: Venues, PCO’s and CVB’s with organising support Join this 90-minute interactive pressure-cooker and learn how to become a knowledge-able counterpart for associations who want to leverage the potential of the virtual world: live-streaming, hybrid events, Social Media and so much more. These online technologies make the core purpose of associations, information sharing and learning, much easier, more fun and cheaper than ever. They are powerful tools that will help delegates to pass on their gained knowledge to the team back home. Inspired by real-world cases and examples, you will go through the process of setting up a ‘virtual strategy’ for a large association congress. While going through the different strategic considerations, you will automatically come across the practical implications for organizers, venues and participants. Your future association clients will love you for asking them the right questions on their journey to increase the reach and engagement through live online events.

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Gerrit Heijkoop

Neem contact op via http://www.GerritHeijkoop.com of @GHeijkoop Bijdrage aan de Dag van de Beauty Professional 2014: Hét meest inspirerende & innovatieve event voor ondernemende professionals in de beauty branche. Spreker: Gerrit Heijkoop, Executive Partner How Can I Be Social (HCIBS) Locatie: Media Plaza, Utrecht Nederland Datum: 27 Oktober 2014, 13:15 - 15:15 Omschrijving: Facebook basis - Gerrit Heijkoop Wie denkt dat Facebook weinig loont en ingewikkeld is, heeft het mis! Gerrit Heijkoop goeroe en fervent spreker op het gebied van social media enthousiasmeert je over het gebruik van Facebook. In zijn powersessie merk je dat de energie die je in Facebook steekt, zich dubbel en dwars terugverdient. Heijkoop gaf succesvolle workshops aan leden van ANBOS die graag meer wilden weten over het gebruik van Facebook. Facebook gevorderd – Gerrit Heijkoop Waar vroeger het plaatsen van advertenties in kranten en magazines op nummer 1 stond, promoot de ondernemer zijn bedrijf vandaag de dag het meest via social media. Dit kwam naar voren uit het brancheonderzoek van 2014. Wil jij meer weten over bijvoorbeeld adverteren via Facebook? Kom dan naar de powersessie ‘Facebook voor gevorderden’ van Gerrit Heijkoop.

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Gerrit Heijkoop

Contact us via http://How-Can-I-Be-Social.com or @GHeijkoop Holland Association Symposium Lecture 3: The do's & don'ts of Social Media: Stop wasting time and start making your delegates happy online! Speaker: Gerrit Heijkoop, Executive Partner & Strategy Advisor How Can I Be Social (HCIBS) Location: Colorado Room, Maastricht Convention Centre MECC, Maastricht, Netherlands Date: 29 Nov 2013, 10:45 - 11:45 Description: Stop using Social media to talk about how good your conference is. Start using it to improve its quality. Program, registration, information sharing, networking; Social Media can support all these processes. This will result in a better experience for your delegates. And that's what they will be sharing! Article related to session in EIBTM Daily: Build your community online, but make sure it has a purpose first If you are an association (and even somehow if you are a corporate), you manage a community. How to build and grow this community? Social networks and online solutions are an obvious candidate… but you probably are a bit lost about how to use them exactly. Lucky day for you: Gerrit Heijkoop from How Can I Be Social (HCIBS) has the answer (hint: it has to start way before considering a social network!). Community building - this sounds like the key issue for associations, and social network look like an obvious element of that. Do associations really start to understand their importance? I see a lot of associations struggling with the subject. All too often the subject is approached from a technology perspective: should we be on Facebook or LinkedIn? Should we invest in a bespoke online environment? Yet if associations stay close to their purpose, close to the core reason why their members want to unite, the solutions become rather simple. Communication through online networks is merely a means to an end, not a goal in itself. Connecting members with content, with other members and with other stakeholders seems to be one of the core purposes of an association. Online social networks are a cheap and fast way to facilitate (parts of) this. Unfortunately I am not aware of a lot of associations that embrace them in this way. Instead, most efforts I see by associations are aimed at general PR, membership growth and event marketing. Social networks have spontaneously generated groups of people who share contacts, advice, experience… don’t they become a competitor of associations? Yes, very much! They are definitely a low-cost competitive alternative to associations who merely focus on 'networking'. In fact, I don’t see why anyone would pay a membership fee to be able to network with peers. In that case the association is simply not providing enough added value. Associations should have alternative purposes, such as education, research, political lobby, combined buying power, licensing or quality control. Read the full article in the EIBTM Daily or on the HCIBS Blog

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In BC’s nearly-decade-old “new” curriculum, the curricular competencies describe the processes that students are expected to develop in areas of learning such as mathematics. They reflect the “Do” in the “Know-Do-Understand” model. Under the “Communicating” header falls the curricular competency “Explain and justify mathematical ideas and decisions.” Note that it contains two processes: “Explain mathematical ideas” and “Justify mathematical decisions.” I have broken it down into its separate parts in order to understand--or reveal--its meaning. The first part is commonplace in classrooms. By now, BC math teachers—and students—understand that “Explain mathematical ideas” means more than “Show your work.” Teachers consistently ask “What did you do?” and “How do you know?” This process is about retelling, not just of steps but of thinking. The second part happens less frequently. Think back to the last time that you observed a student make—a necessary precursor to justify—a mathematical decision. “Justify” is about defending. Like “explain,” it involves reasoning; unlike “explain,” it also involves opinion and debate. In order to reinterpret the curricular competency “Explain and justify mathematical ideas and decisions,” I will continue to take apart its constituent part “Justify mathematical decisions” and carefully examine the term “mathematical decisions.” What, exactly, is a “mathematical decision”? Below, I will categorize answers to this question. These categories, and the provided examples, may help to suggest new opportunities for students to justify.

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Social Media for meetings & Events #Fresh12

1. Social Media for Meetings & Events Gerrit Heijkoop - Triqle Event Intelligence Ruud Janssen - TNOC Miguel Neves - IMEX Exhibitions Gerdie Schreuders - Live Online Events Post questions and feedback via #FRESH12 1/16/2012 1

2. Questions, learnings, feedback etc. : #FRESH12 Post questions and feedback via #FRESH12 1/16/2012 2

3. Structure of our meeting INTRO- DUCTION KEY IDEAS SOCAL MEDIA IN PRACTICE IMEX CASE REFLECTION Post questions and feedback via #FRESH12 1/16/2012 3

4. Part 1 : Introduction 1. “check in” 2. where do you stand? Post questions and feedback via #FRESH12 1/16/2012 4

5. “check in” 1. your name 2. your current physical feeling or emotion Post questions and feedback via #FRESH12 1/16/2012 5

6. Post questions and feedback via #FRESH12 1/16/2012 6

7. Where do you stand? Post questions and feedback via #FRESH12 1/16/2012 7

8. disagree agree Post questions and feedback via #FRESH12 1/16/2012 8

9. disagree agree Post questions and feedback via #FRESH12 1/16/2012 9

10. Before we start … 1. knowledge 2. skills 3. attitude Post questions and feedback via #FRESH12 1/16/2012 11

11. Post questions and feedback via #FRESH12 1/16/2012 12

12. Part 2 : Key ideas 1. #Communication 2. #Attitude 3. #Relevance Post questions and feedback via #FRESH12 1/16/2012 13

13. Social Media = #communication 1. Why? 2. Who? Post questions and feedback via #FRESH12 1/16/2012 14

14. Post questions and feedback via #FRESH12 1/16/2012 15

15. Post questions and feedback via #FRESH12 1/16/2012 16

16. Post questions and feedback via #FRESH12 1/16/2012 17

17. Why do you #communicate? Meetings & Events Post questions and feedback via #FRESH12 1/16/2012 18

18. Why do you #communicate? Marketing Customer service Sales Business Intelligence Meetings & Events Procurement Customer relations Operations Marketing Post questions and feedback via #FRESH12 1/16/2012 19

19. Why do you #communicate? Marketing Operations Business Customer Intelligence Sales service Customer Procurement relations Business Operations Intelligence Marketing before during after Post questions and feedback via #FRESH12 1/16/2012 20

20. Who? existing online network network Post questions and feedback via #FRESH12 1/16/2012 21

21. How to find your online audience? 1. Feed e-mail addresses 2. Search! 3. Dare to ask Post questions and feedback via #FRESH12 1/16/2012 22

22. An #attitude for succes: #daretogive Post questions and feedback via #FRESH12 1/16/2012 23

23. Part 2 : Key ideas 1. #communication 2. #attitude 3. #relevance Post questions and feedback via #FRESH12 1/16/2012 24

24. How to write #relevant updates: Post questions and feedback via #FRESH12 1/16/2012 25

25. How to write #relevant updates: 5 x L Learn Love Laugh Location Post questions and feedback via #FRESH12 1/16/2012 26

26. Part 3 : Social Networks in practice 1. #dare-to-ask 2. #dare-to-give 3. #communities Post questions and feedback via #FRESH12 1/16/2012 27

27. “How can I … Post questions and feedback via #FRESH12 1/16/2012 28

28. Part 4 : IMEX Case By Miguel Neves Post questions and feedback via #FRESH12 1/16/2012 29

29. 1/16/2012 30

30. 1/16/2012 31

31. Post questions and feedback via #FRESH12 1/16/2012 32

32. Post questions and feedback via #FRESH12 1/16/2012 33

33. Post questions and feedback via #FRESH12 1/16/2012 34

34. Post questions and feedback via #FRESH12 1/16/2012 35

35. Post questions and feedback via #FRESH12 1/16/2012 36

36. Post questions and feedback via #FRESH12 1/16/2012 37

37. Post questions and feedback via #FRESH12 1/16/2012 38

38. Post questions and feedback via #FRESH12 1/16/2012 39

39. Post questions and feedback via #FRESH12 1/16/2012 40

40. Post questions and feedback via #FRESH12 1/16/2012 41

41. Post questions and feedback via #FRESH12 1/16/2012 42

42. Post questions and feedback via #FRESH12 1/16/2012 43

43. Post questions and feedback via #FRESH12 1/16/2012 44

44. Post questions and feedback via #FRESH12 1/16/2012 45

45. Post questions and feedback via #FRESH12 1/16/2012 46

46. Post questions and feedback via #FRESH12 1/16/2012 47

47. Post questions and feedback via #FRESH12 1/16/2012 48

48. Post questions and feedback via #FRESH12 1/16/2012 49

49. Post questions and feedback via #FRESH12 1/16/2012 50

50. Post questions and feedback via #FRESH12 1/16/2012 51

51. Part 5 : Reflection 1. #intentions 2. #future Post questions and feedback via #FRESH12 1/16/2012 52

52. DO NOT WRITE Post questions and feedback via #FRESH12 1/16/2012 53

53. Please contact us: Gerrit Heijkoop Ruud Janssen @gheijkoop @ruudwjanssen Miguel Neves Gerdie Schreuders @miguelseven @gerdie Post questions and feedback via #FRESH12 1/16/2012 54

54. Social Media for Meetings & Events Gerrit Heijkoop - Triqle Event Intelligence Ruud Janssen - TNOC Miguel Neves - IMEX World Wide Exhibitions Gerdie Schreuders - Live Online Events Post questions and feedback via #FRESH12 1/16/2012 55

55. Stel vragen en geef feedback via @triqle 1/16/2012 56 #NCCE11

Social Media for meetings & Events #Fresh12

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