Why do you need a social media policy?
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This presentation was given to internal communication managers of the Belgian Association on internal comms managers
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Why do you need a social media policy?
- 1. Mic Adam
- 3. Dans votre entreprise les reseaux sociaux sont... Bloqués Ouvert Des consignes sont nécessaires!
- 4. Qu'est-ce que ceux-ci ont en commun?
- 7. Philosophy Terms of Service Ownership Identity Hardware & Software Conflict Handling Consequences
- 8. Autre ressources • Online Social Media Policy Database • Social Media policy Generator • Consultants
- 9. Plan d’implémentation Awareness Building Inventory Social Media Policy Training Monitoring Goals, Objectives, strategy Teams Ambassadors Project: define – roll-out
- 11. Connectez-vous avec moi! Vanguard Leadership (c) - September 2010 be.linkedin.com/in/micadam http://twitter.com/micadam http://bit.ly/cPdiom http://micvadam/wordpress.com
Notes de l'éditeur
- WelcomeWho am I?20 years of marketing (product and general marketing)10 years of international salesMe and social networkingMarketing strategy no longer worksMove towards face to face networkingMove towards social media
- We are seeing 2 types of behaviours of companies:Those who close down the access to social media (esp. Facebook, Twitter, Youtube, etc.)But sheep do escape... And then what.Thos who leave it open and have no rulesSetting up for disaster and discussions after the fact
- Why have a policy?First, what is the purpose of the policy. Is your focus to prevent potential liability or are you more interested in harnessing the power of the web through the voice of your loyal employees?Focus on both: 1. What are you trying to achieve 2. What is the company trying to achieve 3. Security risk coverage 4. Guidelines for operational stuff – see below