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WHY "CLOUDWASHING" MUST STOP from Structure:Europe 2012
- 2. Why Cloudwashing Must Stop!
Tony Lucas – Founder, SVP Product – Flexiant Ltd.
GigaOM’s Structure Europe October 2012
Monday, November 19, 12
- 3. Cloud is…
www.flexiant.com
www.flexiant.com Flexiant
Copyright ©2012,
Copyright © 2012, Flexiant
Monday, November 19, 12
- 4. What Cloud is not
ØRigid contracts ØTraditional Hosting
ØLong lead times ØVirtualisation
ØManual ØHardware Silos
provisioning
www.flexiant.com
www.flexiant.com Flexiant
Copyright ©2012,
Copyright © 2012, Flexiant
Monday, November 19, 12
- 5. What are service providers doing then?
ØAdd Cloud to Product Name
Ø???
ØProfit!
www.flexiant.com
www.flexiant.com Flexiant
Copyright ©2012,
Copyright © 2012, Flexiant
Monday, November 19, 12
- 6. Why is this happening?
Business Issues, not Technical Ones
ØManagement Attention
ØExisting Growth
ØNew revenue models
ØStaff self preservation
www.flexiant.com
www.flexiant.com Flexiant
Copyright ©2012,
Copyright © 2012, Flexiant
Monday, November 19, 12
- 7. Why is it a problem?
Ø IaaS Market has the strongest growth
(42% CAGR according to Gartner)
Ø IaaS is the gateway to delivering higher margin services
Ø Customers are looking elsewhere
Ø New entrants with serious capabilities
• Amazon
• Microsoft
• Google
www.flexiant.com
www.flexiant.com Flexiant
Copyright ©2012,
Copyright © 2012, Flexiant
Monday, November 19, 12
- 8. What needs to happen?
Wake up!
ØAlign Business Strategy to ØComplement Existing Tools
Cloud Strategy
with Cloud Specific Solutions
ØAssess Existing Tools/
ØSelf-Service Portal
Capacities Available
ØApplication Management
ØMetering/Billing
www.flexiant.com
www.flexiant.com Flexiant
Copyright ©2012,
Copyright © 2012, Flexiant
Monday, November 19, 12
- 9. Many resources at
www.flexiant.com
www.flexiant.com
Copyright © 2012, Flexiant
Monday, November 19, 12
- 10. Who has the first
Question?
www.flexiant.com
Copyright © 2012, Flexiant
Monday, November 19, 12