Social Media "Basics" in Marketing with comparison between Social Media & Digital marketing.

1. Social Media “Basics” in
Marketing.
Presnted by; Gihan Aboueleish

2. Contents;
• What’s Social Media?
February 11, 2012
• Definition.
• Examples.
Social Media - Gihan Aboueleish
• Social Media vs. Digital Marketing.
• Why social media?
• No’s in social Media.
• Brief. 2

3. Social Media Definition;
February 11, 2012
"Social media essentially is a category
of online media where people are
Social Media - Gihan Aboueleish
talking, participating, sharing,
networking, and bookmarking online."
Ron Jones' social media definition
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4. Social Media Examples;
Social Media - Gihan Aboueleish February 11, 2012
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5. Social Media & Digital Marketing
February 11, 2012
Brand Brand
Brand Loyalty
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Product Insights
Service Feedback
Engagement
Brand Personality
Customer Service
Message
Target Target 5

6. Why Social Media ?
01- people ignore One-way-communication
February 11, 2012
Social Media - Gihan Aboueleish

7. 02- Cost Effectiveness
February 11, 2012
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Think about how much more Pepsi
can do online without spending on 7
buying media space!

8. 03- Your competitor are / will be on !
Social Media - Gihan Aboueleish February 11, 2012
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9. 03-It’s all about love and trust!
Newspaper ads
February 11, 2012
Magazine ads
TV Ads
Social Media - Gihan Aboueleish
Consumer product review from
Don't Trust
websites
Trust
Independent reviews in
publications
Expert product review from
websites
Recommendations from friends
and family
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0 10 20 30 40 50 60
Source: Jan 2009, Asia’s Top Digital Brands TNS/Media Magazine

10. No’s in Social Media
• Don’t do an OK job
February 11, 2012
Don’t be on social media just because it’s there, if it’s
part of the marketing plan, make sure there are enough
resources and labor to impress your targets. For
instance, if there’s a blog, make sure it’s well planned and
Social Media - Gihan Aboueleish
updated often.
• Don’t Lie , Don’t pretend.
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11. • Don’t be afraid to over-share
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12. Brief
• Use Social Media very carefully in marketing or it will be a
“backfire” .
February 11, 2012
• Take care of Word-of-Mouth.
• Use appropriate social Media channel.
• Don’t use it “only” to push direct marketing message.
• Remember; One wrong message can spell disaster for a brand &
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spoil years worth of “Brand Building” .
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13. Thank You
Social Media - Gihan Aboueleish February 11, 2012
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