Introduction of the 2014 edition of ReputationWar international conference that will take place in Paris on Friday January 17th, 2014

2. What is ReputationWar?

3. It
all
started
on
January
2013

4. Created
&
designed
by
Christophe
Ginisty
Interna;onal
PR
expert
and
digital
guru
One
of
the
most
famous
French
bloggers
IPRA
President
2013

5. A
full
day
of
keynote
speeches
and
round
tables
on
reputa;on
management
in
a
connected
world
where
conversa;ons
are
always
on.
Co-­‐organized
by
the
Interna;onal
Public
Rela;ons
Associa;on
(IPRA)
and
Syntec-­‐RP
on
January
11th,
2013

6. “Tomorrow,
reputa.ons
will
be
managed
in
a
frene.c
environment.
Brands,
companies,
leaders
and
even
ordinary
ci.zens
will
have
their
image
examined
and
even
trashed
by
a
public
opinion
demanding
ever
higher
levels
of
openness
and
ethical
behavior.
The
object
of
Reputa.onWar
is
to
unpick
this
situa.on
and
to
provide
those
aCending
with
tools
to
deal
with
the
future.”

7. More
than
250
delegates:
in-­‐house
communica;on
directors,
PR
execu;ves,
agency
leaders,
influencers,
journalists,
industry
analysts,
solu;on
providers,
students,…

8. 29%
27%
15%
9%
7%
13%
In-­‐house
communica;on
directors/managers
Communica;ons
agency
leaders
Bloggers,
influencers,
analysts
Communica;ons
agency
staff
members
Journalists
Digital
solu;ons
providers

9. 3.453
men;ons
on
social
networks
during
the
day
of
the
conference
#1
trending
topic
on
Twi_er
at
noon
“Since
I
first
heard
about
Reputa.onWar,
I
started
searching
to
find
similar
conferences
closer
to
home
but
came
up
empty
»

10. PARTNERS2013

11. What will be ReputationWar 2014?

12. Date:
Location:
Organizers:
Target audience:
Duration:
Language:
Friday, January 17th 2014
Paris, France (to be announced soon)
Christophe Ginisty in partnership with Syntec RP and
the International Public Relations Association (IPRA)
500 people (20% international) – In-house com
directors, agency leaders, influencers, journalists, analysts,
A full day with optional workshops organized by
solution providers the previous afternoon
Bilingual (English+French) with simultaneous translation
all day long

13. What will be the theme of ReputationWar 2014?

14. “Sentimental Crowds”
— beliefs, emotion, activism —

15. “Sentimental Crowds”
— beliefs, emotion, activism —
Social media is a fertile
ground on which
beliefs are playing a
major role in the
management of a
reputation

16. “Sentimental Crowds”
— beliefs, emotion, activism —
No only facts and
information have an
impact on the way
people are ready to
interact with a brand.

17. “Sentimental Crowds”
— beliefs, emotion, activism —
People are ready to
praise and to punish
brands and leaders
based on the way they
really behave.

18. Speakers
• Coming from different countries
• Authors and professors
• CEOs, CMOs, Communications directors
• Journalists and analysts
• Individuals who had to manage a spectacular
reputation issue
• Activists

19. Speech format
• Mainly keynote speeches
• Battles:Two speakers confront their point of
view on one specific topic, managed by a
moderator.
• No round tables

20. Why attending?
• More than 500 participants: an outstanding and unique
opportunity to share on the new challenges of reputation
management, far beyond useless debates on social media
• Learn from international organizations and discover how
reputation challenges are addressed
• Understand stakeholders behaviors
• Contribute to the hottest debate of the moment and be where
the conversations are taking place
• Position your organization at the forefront of the evolution of
modern communications

21. Institutional partners
International Public
Relations Association

22. “I have the good fortune to speak
at conferences all over the world,
and the Reputation War
conference created by Christophe
Ginisty was the highlight of my
year. The speakers were all
outstanding; the participants were
highly engaged and engaging; the
logistics were very professionally
handled; and the social media
community that arose around the
conference continues to provide
value and advance the important
conversations begun at the
conference. »
Helio Fred Garcia
Author, professor, Executive Director of the
Logos Institute for Crisis Management and
Executive Leadership

23. « I can say, with absolutely no exaggeration,
that I am still drawing professional benefits
from my attendance at the first
ReputationWar conference six months after
the fact! This event managed to pack every
hour of its agenda with presentations of a very
high level of quality and expertise, in a field
that is still largely emerging and undefined. I am
still actively corresponding with many of the
international contacts I made while there and
feel that my practice is greatly enriched by this
new network. I predict that the ReputationWar
conference is sure to become a required stop
for all those who place reputation
management, digital communications and
public relations at the center of their careers. »
Tom Liacas,
Online Reputation Strategist

24. A suivre…