Generating Value through Search Marketing: "Be VIsible!"
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An exciting presentation created for Online Marketing Conference 09, Athens, focusing on the need for visibility for online properties through Search Engines.
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Generating Value through Search Marketing: "Be VIsible!"
- 1. “ BE VISIBLE! ”
- 2. “ Letʼs talk about values. ”
- 4. In order to be evaluated someone has to FIND you first!
- 5. Be visible!
- 6. GOT THAT? SWEET!
- 7. OK! Whatʼs your target group?
- 9. “ TARGET GROUPS ARE DEAD!* ” LONG LIVE TARGET GROUPS! *Searchwise
- 10. WE DO NOT TARGET USERS. When a user searches, he knows EXACTLY what he wants. itʼs useless trying to persuade him.
- 11. “ ” Thatʼs where Search Marketing comes.
- 12. A whole set of strategies and techniques, all set for one single purpose: Make an online property visible.
- 13. EASY?
- 14. Every Single Search is a battle.
- 15. Where almost every contestant has the same chances to win.
- 17. Common issue: But How I have spent a fortune to build my site and my content! > Can i be equal with a blog?
- 18. itʼs not ROCKET SURGERY!
- 19. No one is able to know your best selling products, or your unique valuable content. Unless heʼs able to confirm that.
- 20. In a battle where everyone uses the same weapons.... Strategies and techniques WIN!
- 21. Thatʼs what we do at
- 22. Itʼs all about answering a simple question: HOW can we make an online property a STAR through search?
- 23. “ Some of our STARS: Vodafone.gr (SEO): 2100% increase on Search Traffic Elaptops.gr (SEO + PPC): 1260% increase on Search Traffic Playme.gr (PPC): 400% Return on investment (ROI) Myworld.gr (SEO): 103% increase on Search Traffic ”
- 24. “ We employ a holistic approach in ” Search Engines creating winning strategies.
- 25. Remember! Search Marketing is not a Miracle maker!
- 26. * Making your content visible does not mean it generates value.
- 27. Itʼs only a part of an extended marketing strategy, and thus has to remain.
- 28. Search Marketing cannot generate value when there isnʼt any...
- 29. We can only drive targeted and users on a landing page.
- 30. THATʼS WHERE THE REAL BATTLE STARTS!
- 31. “ Tell me and Iʼll forget. Show me and Iʼll remember. ” Involve me and Iʼll understand! Confucius
- 32. Before all these cliche.. FIND ME!
- 33. Thank You!
- 34. GiorgosVareloglou Mindworks Business Development Director blog: http://aboutseo.gr Twitter:http://twitter.com/vareloglou