Generating Value through Search Marketing: "Be VIsible!"

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An exciting presentation created for Online Marketing Conference 09, Athens, focusing on the need for visibility for online properties through Search Engines.

Technologie Business

In order
to be
evaluated
someone
has to
FIND you ﬁrst!

“ TARGET GROUPS ARE DEAD!*

”
LONG LIVE TARGET GROUPS!

*Searchwise

WE DO NOT TARGET USERS.

When a user searches, he knows EXACTLY
what he wants. itʼs useless trying to persuade him.

“
”
Thatʼs where Search Marketing comes.

A whole set of strategies and techniques,
all set for one single purpose:
Make an online property visible.

Where almost every
contestant has the
same chances
to win.

Common issue:

But How
I have spent a fortune
to build my site and my
content!
> Can i be equal
with a blog?

No one is able to know
your best selling products,
or your unique valuable
content.

Unless heʼs able to
conﬁrm that.

In a battle where everyone uses the same
weapons....

Strategies and techniques WIN!

Itʼs all about answering a simple question:

HOW can we make an online
property a STAR through search?

“ Some of our STARS:

Vodafone.gr (SEO): 2100% increase on Search Trafﬁc

Elaptops.gr (SEO + PPC): 1260% increase on Search Trafﬁc

Playme.gr (PPC): 400% Return on investment (ROI)

Myworld.gr (SEO): 103% increase on Search Trafﬁc

”

“
We employ a holistic approach in

”
Search Engines creating winning strategies.

Remember!
Search Marketing is not a Miracle maker!

* Making your content
visible does not
mean it generates
value.

Itʼs only a part of an extended
marketing strategy,
and thus has to remain.

Search Marketing cannot generate value
when there isnʼt any...

We can only drive targeted and
users on a landing page.

“ Tell me and Iʼll forget.
Show me and Iʼll remember.

”
Involve me and Iʼll understand!
Confucius

GiorgosVareloglou

Mindworks
Business Development Director
blog: http://aboutseo.gr
Twitter:http://twitter.com/vareloglou

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Generating Value through Search Marketing: "Be VIsible!"

1. “ BE VISIBLE! ”

2. “ Letʼs talk about values. ”

3. Values that matter.

4. In order to be evaluated someone has to FIND you ﬁrst!

5. Be visible!

6. GOT THAT? SWEET!

7. OK! Whatʼs your target group?

9. “ TARGET GROUPS ARE DEAD!* ” LONG LIVE TARGET GROUPS! *Searchwise

10. WE DO NOT TARGET USERS. When a user searches, he knows EXACTLY what he wants. itʼs useless trying to persuade him.

11. “ ” Thatʼs where Search Marketing comes.

12. A whole set of strategies and techniques, all set for one single purpose: Make an online property visible.

13. EASY?

14. Every Single Search is a battle.

15. Where almost every contestant has the same chances to win.

16.

17. Common issue: But How I have spent a fortune to build my site and my content! > Can i be equal with a blog?

18. itʼs not ROCKET SURGERY!

19. No one is able to know your best selling products, or your unique valuable content. Unless heʼs able to conﬁrm that.

20. In a battle where everyone uses the same weapons.... Strategies and techniques WIN!

21. Thatʼs what we do at

22. Itʼs all about answering a simple question: HOW can we make an online property a STAR through search?

23. “ Some of our STARS: Vodafone.gr (SEO): 2100% increase on Search Traffic Elaptops.gr (SEO + PPC): 1260% increase on Search Traffic Playme.gr (PPC): 400% Return on investment (ROI) Myworld.gr (SEO): 103% increase on Search Traffic ”

24. “ We employ a holistic approach in ” Search Engines creating winning strategies.

25. Remember! Search Marketing is not a Miracle maker!

26. * Making your content visible does not mean it generates value.

27. Itʼs only a part of an extended marketing strategy, and thus has to remain.

28. Search Marketing cannot generate value when there isnʼt any...

29. We can only drive targeted and users on a landing page.

30. THATʼS WHERE THE REAL BATTLE STARTS!

31. “ Tell me and Iʼll forget. Show me and Iʼll remember. ” Involve me and Iʼll understand! Confucius

32. Before all these cliche.. FIND ME!

33. Thank You!

34. GiorgosVareloglou Mindworks Business Development Director blog: http://aboutseo.gr Twitter:http://twitter.com/vareloglou

Generating Value through Search Marketing: "Be VIsible!"

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