Contenu connexe Similaire à Social Media Marketing Game Plan (20) Social Media Marketing Game Plan2. © 2015 AZSocialMediaWiz.com
Think Like the Searcher
➡ How will they find you?
✓ Website - capture
leads
✓ Blog/Video - content
✓ Social Media
➡ The consumer is in
control
2!
6. © 2015 AZSocialMediaWiz.com
Know Thyself
➡ What’s you/your company’s
Mission?
➡ What are your Goals & Objectives?
➡ What’s your Brand?
➡ What’s your Niche?
➡ What makes you different, better,
unique?
➡ Know your competition
6!
8. © 2015 AZSocialMediaWiz.com
Know Your Target
➡ Define your target market’s
persona
➡ Research
➡ Figure out where they hang out
online
➡ What are their interests, likes,
pain points
➡ Think like your target market
8!
10. © 2015 AZSocialMediaWiz.com
Tactical
➡ Blog at least 1x a week
✓ 2-3 a week is optimal
➡ Building your following - 90 minutes a day for
30 days
➡ Maintaining your following - 30 minutes a day
➡ 10-4-1 Rule - keep feeding them
✓ For every 15 posts
❖ 10 are other people’s content
❖ 4 are your original content or tips
❖ 1 is a direct sales pitch or call-to-action
10!
11. © 2015 AZSocialMediaWiz.com
Integrate with Your Website
➡ How are you going to
capture leads?
➡ Call-to-Action
➡ Make it easy for people to
follow you on social media
➡ Make it easy for visitors to
share your content with their
friends
11!
13. © 2015 AZSocialMediaWiz.com
Analyze Monthly
➡ Social Network Insights & Analytics
✓ Do the demographics represent
your target market
✓ Which posts got the most
engagement?
✓ What’s your Reach?
➡ Are you getting social amplification?
13!
14. © 2015 AZSocialMediaWiz.com
Analyze
➡ Did you meet your goals?
➡ What worked & what didn’t
work?
➡ What did you learn about your
target market?
➡ What is the best time to post or
tweet?
14!