Social Media Marketing Game Plan

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This is the presentation given by Giselle Aguiar, AZ Social Media Wiz, at Greater Phoenix SCORE's 2015 Small Business Symposium on 3/31/15 "Your social media marketing game plan for success.

Marketing

© 2015 AZSocialMediaWiz.com
Your Social Media Game Plan for Success
Giselle Aguiar, AZ Social Media Wiz 
giselle@AZSocialMediaWiz.com
1!

© 2015 AZSocialMediaWiz.com
Think Like the Searcher
➡  How will they ﬁnd you?
✓  Website - capture
leads
✓  Blog/Video - content
✓  Social Media
➡  The consumer is in
control
2!

© 2015 AZSocialMediaWiz.com
➡  “You have to go where the
people are.” ~Walt Disney, 1953
3!

© 2015 AZSocialMediaWiz.com
➡ Google+: 1.6+ billion
➡ Facebook: 1.5+ billion
➡ Twitter: 1+ billion
➡ LinkedIn: 347+ million
➡ Pinterest: 100+ million
4!
Where the People Are

© 2015 AZSocialMediaWiz.com
The Major Networks
5!

© 2015 AZSocialMediaWiz.com
Goals Must be “SMART”
Sample goal: Reach 100 Twitter followers in 30 days
7!

© 2015 AZSocialMediaWiz.com
Know Your Target
➡  Deﬁne your target market’s
persona
➡  Research
➡  Figure out where they hang out
online
➡  What are their interests, likes,
pain points
➡  Think like your target market
8!

© 2015 AZSocialMediaWiz.com
Strategic Plan
➡  Strategies to accomplish
your goals
➡  Speciﬁc strategies for
✓  Blogging & Content
Marketing
✓  Each of the social
networks
9!

© 2015 AZSocialMediaWiz.com
Tactical
➡ Blog at least 1x a week
✓ 2-3 a week is optimal
➡ Building your following - 90 minutes a day for
30 days
➡ Maintaining your following - 30 minutes a day
➡ 10-4-1 Rule - keep feeding them
✓ For every 15 posts
❖ 10 are other people’s content
❖ 4 are your original content or tips
❖ 1 is a direct sales pitch or call-to-action
10!

© 2015 AZSocialMediaWiz.com
Integrate with Your Website
➡  How are you going to
capture leads?
➡  Call-to-Action
➡  Make it easy for people to
follow you on social media
➡  Make it easy for visitors to
share your content with their
friends
11!

© 2015 AZSocialMediaWiz.com
Analyze Monthly
✓  Which of your efforts are driving people to your site
the most
✓  Conversion rates
✓  Most popular blog posts
12!

© 2015 AZSocialMediaWiz.com
Analyze Monthly
➡  Social Network Insights & Analytics
✓  Do the demographics represent
your target market
✓  Which posts got the most
engagement?
✓  What’s your Reach?
➡  Are you getting social ampliﬁcation?
13!

© 2015 AZSocialMediaWiz.com
Analyze
➡  Did you meet your goals?
➡  What worked & what didn’t
work?
➡  What did you learn about your
target market?
➡  What is the best time to post or
tweet?
14!

© 2015 AZSocialMediaWiz.com
Adjust Accordingly
➡  Plan out your strategy
for the next month
➡  Adjust your tactical plan
to implement the
strategies
15!

© 2015 AZSocialMediaWiz.com
If you fail to plan…
16!
…you plan to fail

© 2015 AZSocialMediaWiz.com17!
We’ve got all your
Social Media
Marketing Anxieties
Covered!

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6. © 2015 AZSocialMediaWiz.com Know Thyself ➡  What’s you/your company’s Mission? ➡  What are your Goals & Objectives? ➡  What’s your Brand? ➡  What’s your Niche? ➡  What makes you different, better, unique? ➡  Know your competition 6!

8. © 2015 AZSocialMediaWiz.com Know Your Target ➡  Deﬁne your target market’s persona ➡  Research ➡  Figure out where they hang out online ➡  What are their interests, likes, pain points ➡  Think like your target market 8!

10. © 2015 AZSocialMediaWiz.com Tactical ➡ Blog at least 1x a week ✓ 2-3 a week is optimal ➡ Building your following - 90 minutes a day for 30 days ➡ Maintaining your following - 30 minutes a day ➡ 10-4-1 Rule - keep feeding them ✓ For every 15 posts ❖ 10 are other people’s content ❖ 4 are your original content or tips ❖ 1 is a direct sales pitch or call-to-action 10!

11. © 2015 AZSocialMediaWiz.com Integrate with Your Website ➡  How are you going to capture leads? ➡  Call-to-Action ➡  Make it easy for people to follow you on social media ➡  Make it easy for visitors to share your content with their friends 11!

13. © 2015 AZSocialMediaWiz.com Analyze Monthly ➡  Social Network Insights & Analytics ✓  Do the demographics represent your target market ✓  Which posts got the most engagement? ✓  What’s your Reach? ➡  Are you getting social ampliﬁcation? 13!

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