George Zafirovski's presentation for London Web Meetup on 20th May about working as UXR @ Google and "Top 10 UX Gotchas" compiled from the Google UX team. http://www.meetup.com/londonweb/calendar/13060595/

1. Top 10 UX Gotchas
George Zafirovski
UI Designer
gzafirovski@google.com

4. Researcher (UER)

5. Experience Designer (UXD)

6. Interaction Designer (ID)

7. Mobile Experience Designer (UXD)

8. Web Developer (WD)

9. Front End Engineer (SWE)

10. Researcher (UER)
Experience Designer (UXD)
Interaction Designer (ID)
Mobile Experience Designer (UXD)
Web Developer (WD)
Front End Engineer (SWE)

11. UX

12. Focus on the User
and all else will follow

13. Business driven innovation

14. UX driven innovation

15. Engineering driven innovation

16. Innovation iteration

17. 01

18. I skipped the
wireframes,
and produced
hi-fi mocks
instead.

19. I skipped the wireframes, and produced hi-fi mocks instead.

20. 02

21. We don't have
time to test it.

22. We don't have time to test it.

23. 03

24. Just make it a
setting.

25. Just make it a setting.

26. 04

27. We only want
to test with
savvy users.

28. We only want to
test with savvy
users.

29. 05

30. We'll let the
translator
worry about
that.

31. We'll let the translator worry about that.

32. 06

33. We'll launch
this and figure
out how real
people use it.

34. We'll launch this
and figure out how
real people use it.

35. 07

36. We'll fix
this in
V2.

37. We'll fix this in V2.

38. 08

39. The target
user is a late-
20s
technology
professional...

40. The target user
is a late-20s technology
professional...

41. 09

42. If you build it,
they will
come.

43. If you build it,
they will
come.

44. 10

45. Who is
this for?

46. Who is this for?

47. Q&A

48. Thank you.
All photos are from Flickr under CC licence.
gzafirovski@google.com
@gjolesuns