Lesson 2: Pay-Per-Click Vs Natural Results

Presented by Sufi Mohamed The Glaring Facts Search Engine Optimization: Lesson 2: PPC vs. Natural Results

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]

Understanding Search Engine Market Share ,[object Object]

The Market Share of Search Engines ,[object Object],[object Object]

Search Engine Keyword Usage ,[object Object],[object Object],[object Object]

How do Users use Search Engines? ,[object Object]

Search Engine Users Have Intent ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Three Types of Intent ,[object Object],[object Object],Transactional

Types of Intent Cont… ,[object Object],[object Object]

Types of Intent Cont… ,[object Object],[object Object],[object Object],[object Object]

How Search Engines Drive Commerce on the Web

Crazy Statistics ,[object Object],[object Object],[object Object],[object Object],[object Object]

How Users Scan Results Pages ,[object Object]

Where People Look on the SERPs ,[object Object],[object Object],[object Object]

Distribution of Search Results and Traffic ,[object Object]

Distribution of Search Results and Traffic Cont… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Where people look at in the SERPs ,[object Object],[object Object],[object Object],[object Object],[object Object]

Pay-Per Click versus SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why SEO is better than PPC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Brought to you by Sufi M @ The Glaring Facts http://www.theglaringfacts.com

Lesson 2: Pay-Per-Click Vs Natural Results

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Lesson 2: Pay-Per-Click Vs Natural Results