10 Tips for Social Media and Human Resources
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This document provides 10 suggestions for improving knowledge sharing and engagement within a government agency. It recommends engaging with potential job candidates on social media, targeting passive job seekers, rethinking traditional training and conferences through virtual options, implementing virtual career fairs and mentorship programs, encouraging internal collaboration and emergency planning, having a regular content publication plan, and measuring the effectiveness of different engagement strategies. Additional resources from GovLoop on using social media and their guide library are also referenced.
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10 Tips for Social Media and Human Resources
- 1. THE KNOWLEDGE NETWORK FOR GOVERNEMNT
- 2. Are We Recreating the Wheel?
- 5. How We Help Online Training Sessions In-Person Training Sessions Guides INFOGRAPHICS
- 10. 10Suggestions
- 11. 0. Know Your Audience & Goals
- 12. What are your (really)? Comments? Fans? Retweets? +1’s? Pageviews? Phone Calls? Better candidates? Internal engagement? Improved learning? Disaster recovery or
- 13. 1. Engage with Candidates
- 16. 2. Get Targeted / Passive Job Seekers
- 20. Opportunity “As a first step in conference planning, an agency should confirm that physical collocation of Federal employees in a conference setting is a necessary and cost-effective means to carry out the agency’s mission (and that other, lower-cost options, such as videoconferencing, have been explored).”
- 22. Social Learning
- 23. 4. Virtual Career Fairs
- 24. It all started with the first ever Intelligence Community Virtual Career Fair in March 2010 [which] spurred the idea of Skype interviews, to go along with the ‘virtual’ theme of the career fair and show NGA as a forward thinking agency on the cutting edge of technology
- 30. 7. Internal Collaboration / Emergency Response
- 32. 8. Have a Plan
- 33. When are you going to engage? • Day of Week – Weekdays? – Weekends? • Time of Day ▫ AM or PM? ▫ Breaks? • Target Dates ▫ Events? ▫ Milestones? • Frequency ▫ Daily (once or many times a day)? ▫ Weekly? Participate
- 34. Staffing: GovLoop Schedule and Staffing for Engagement Where: Community Facebook Twitter LinkedIn Google+ When: Daily AM Ad Hoc Varies Daily 8a, 12p, 4p (Best = T, W) Ad Hoc Daily 8a, 12p, 4p (Best = T, W) Daily 8a, 12p, 4p (Best = ?) Who: Staff / Fellows Rotate Fellows What: Comments and Sharing Comment @ Replies Comment, Share to GovLoop Comment
- 39. 10. Measure What Works
- 41. Reference Links GovLoop Guide to Twitter - http://www.govloop.com/profiles/blogs/new-twitter-guides- for-government-agencies-and-employees GovLoop Guide to Social Media - http://www.govloop.com/profiles/blogs/the-social-media- experiment-in-government-elements-of-excellence- GovLoop.com/guides
- 42. Download Free Recent Guides Govloop.com/guides
- 43. Reach out Steve Ressler Founder, GovLoop steve@GovLoop.com @GovLoop
Notes de l'éditeur
- ~20 Million Government Employees 2.1 million federal employees 19,429 Municipal Governments 21,300 Distinct organizations across federal legislative, executive, and judicial
- Largest government network with 85k+ member Links like minded people and projects to enhance efficiency in government Assesses and addresses key topics and trends in government Integrates the private sector through thought leadership and knowledgeable interaction
- Let’s look at the size of the potential audience you can reach with social media Many of your organizations likely have one or more Twitter feeds. If Twitter ’ s user base was a county, it ’ s population would be 500 million, which is bigger than Russia, Ukraine and Kazakhstan
- If Facebook were a country, it would be larger than north and south america combined, with a user base of 1 billion.
- If email were a country, It would be an empire with 3.2 Billion users. There are many reasons email sticks around, but just look at it’s sheer size in user base.