Presentation to Digital Journalism Portland Talks about general mobile market.

1. Journalism and
the Future of Mobile
Jason Grigsby
Slides: slideshare.net/grigs
@grigs • jason@cloudfour.com
cloudfour.com • mobileportand.com
http://www.flickr.com/photos/whiteafrican/2953564034/

2. http://commons.wikimedia.org/wiki/File:UO_Allen_West.jpg

5. http://www.harrisinteractive.com/NewsRoom/HarrisPolls/tabid/447/mid/1508/articleId/604/ctl/ReadCustom%20Default/Default.aspx

6. http://www.guardian.co.uk/media/2010/aug/05/ipad-rupert-murdoch-apple-newscorp

7. http://www.flickr.com/photos/plunkmasterknows/357836855/

8. Mobile is the most important communication
technology since the printing press.
http://en.wikipedia.org/wiki/File:Metal_movable_type.jpg

9. Mobile is the most important
technology since the printing press.
http://en.wikipedia.org/wiki/File:Metal_movable_type.jpg

10. The 7th Mass Media
http://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.html
Flickr photos: http://www.flickr.com/photos/nitsrejk/126982680/ • http://www.flickr.com/photos/roadsidepictures/
317559195/ • http://www.flickr.com/photos/snurb/172039084/ • http://www.flickr.com/photos/kt/249301268/ •
http://www.flickr.com/photos/simon_aughton/2178768452/ • http://www.flickr.com/photos/lecates/454787692/ •
http://www.flickr.com/photos/gaetanlee/118885175/

11. The 7th Mass Media
http://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.html
Flickr photos: http://www.flickr.com/photos/nitsrejk/126982680/ • http://www.flickr.com/photos/roadsidepictures/
317559195/ • http://www.flickr.com/photos/snurb/172039084/ • http://www.flickr.com/photos/kt/249301268/ •
http://www.flickr.com/photos/simon_aughton/2178768452/ • http://www.flickr.com/photos/lecates/454787692/ •
http://www.flickr.com/photos/gaetanlee/118885175/

12. The 7th Mass Media
http://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.html
Flickr photos: http://www.flickr.com/photos/nitsrejk/126982680/ • http://www.flickr.com/photos/roadsidepictures/
317559195/ • http://www.flickr.com/photos/snurb/172039084/ • http://www.flickr.com/photos/kt/249301268/ •
http://www.flickr.com/photos/simon_aughton/2178768452/ • http://www.flickr.com/photos/lecates/454787692/ •
http://www.flickr.com/photos/gaetanlee/118885175/

13. The 7th Mass Media
http://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.html
Flickr photos: http://www.flickr.com/photos/nitsrejk/126982680/ • http://www.flickr.com/photos/roadsidepictures/
317559195/ • http://www.flickr.com/photos/snurb/172039084/ • http://www.flickr.com/photos/kt/249301268/ •
http://www.flickr.com/photos/simon_aughton/2178768452/ • http://www.flickr.com/photos/lecates/454787692/ •
http://www.flickr.com/photos/gaetanlee/118885175/

14. The 7th Mass Media
http://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.html
Flickr photos: http://www.flickr.com/photos/nitsrejk/126982680/ • http://www.flickr.com/photos/roadsidepictures/
317559195/ • http://www.flickr.com/photos/snurb/172039084/ • http://www.flickr.com/photos/kt/249301268/ •
http://www.flickr.com/photos/simon_aughton/2178768452/ • http://www.flickr.com/photos/lecates/454787692/ •
http://www.flickr.com/photos/gaetanlee/118885175/

15. The 7th Mass Media
http://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.html
Flickr photos: http://www.flickr.com/photos/nitsrejk/126982680/ • http://www.flickr.com/photos/roadsidepictures/
317559195/ • http://www.flickr.com/photos/snurb/172039084/ • http://www.flickr.com/photos/kt/249301268/ •
http://www.flickr.com/photos/simon_aughton/2178768452/ • http://www.flickr.com/photos/lecates/454787692/ •
http://www.flickr.com/photos/gaetanlee/118885175/

16. The 7th Mass Media
http://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.html
Flickr photos: http://www.flickr.com/photos/nitsrejk/126982680/ • http://www.flickr.com/photos/roadsidepictures/
317559195/ • http://www.flickr.com/photos/snurb/172039084/ • http://www.flickr.com/photos/kt/249301268/ •
http://www.flickr.com/photos/simon_aughton/2178768452/ • http://www.flickr.com/photos/lecates/454787692/ •
http://www.flickr.com/photos/gaetanlee/118885175/

17. Mobile is Disruptive Technology
http://www.flickr.com/photos/talkephotography/4523849236/ Creative Commons BY-NC-SA 2.0

18. 4.6
Billion
Mobile phone for
>1/2 the planet.
Flickr photo by Pingnews: http://www.flickr.com/photos/pingnews/370061022/

19. 4.6 Billion in Perspective
4
4B
3
2
1.2B 1.3B 1.4B 1.5B
1.2B
0.85B 0.95B
1
Cars
PCs
Landlines
Email 0
Internet
TVs
Credit Cards
Mobile
Source: http://communities-dominate.blogs.com/brands/2007/01/putting_27_bill.html
http://communities-dominate.blogs.com/brands/2008/01/when-there-is-a.html

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Source: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html

21. Opera Mini Traffic Increases
Usage up 200% year-over-year
http://www.opera.com/media/smw/

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Source: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html

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Source: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html

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Source: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html

26. http://www.flickr.com/photos/earlysound/2710970750/ Creative Commons

27. iPhone Only Part of World Wide Market
Symbian Android iPhone RIM Others
6%
15%
37%
17%
26%
Android 26%, iPhone 17% in Q3 2010
http://www.gartner.com/it/page.jsp?id=1466313

28. U.S. Smartphone Subscribers
RIM iPhone Android Windows Palm
5%
11%
34%
26%
25%
http://www.comscore.com/Press_Events/Press_Releases/2011/1/
comScore_Reports_November_2010_U.S._Mobile_Subscriber_Market_Share

29. Why compare mobile to the PC market?
http://www.flickr.com/photos/mesq/413104380/sizes/o/

30. Why Do We Assume There Will Be a Winner?
http://www.flickr.com/photos/jsymmetry/166749290/

32. Do Apps Create
Platform Lock-in?
If you've bought $200 worth of
applications for your
smartphone, you're much less
likely to switch to a different
model in the future.
In short, high spending on
smartphone apps ensures long-
term platform loyalty.
http://www.flickr.com/photos/fxp/2374147405/sizes/l/

33. Do Apps REALLY Create Platform Lock-in?
App Cost
Twitter for iPhone Free
Reeder $2.99
Instapaper $4.99
Facebook Free
1Password $9.99
Total $17.97
Switching Costs are Lower

34. Are App Stores Essential to a Platform’s Success?

36. http://www.techpaparazzi.com/wp-content/uploads/2010/07/apps.jpg

37. http://www.flickr.com/photos/wolfgangstaudt/2174481713/sizes/l/

38. Know Your Demographics
Blackberry has Emerging markets
40% 80%
global enterprise of worldwide
mobile market. MMS traffic.

40. http://www.millennialmedia.com/wp-content/images/mobilemix/MM-MobileMix-Dec2010.pdf

41. Unlimited Voice, Text and Web for $40/mo.

42. Know Your Geography
Blackberry has Sharp sells
37% 80%
Latin America of its phones in
smartphone market. Japan, leads market.
Most popular phone for youth in Brazil is Blackberry.
Blackberry Messenger is Addictive. Network Effects.
Source: http://bit.ly/dlpGt8

43. SMS Dominance
ITU Reports Teens send & receive
200k 3339
text messages sent texts a month—more
every second. than 100 per day.

44. 2007 SMS Revenue: 100 billion
•Box Office
•DVD Sales & Rentals
Combined •Music Industry
•Video Games
Flickr photo by Vlastula: http://www.flickr.com/photos/vlastula/450642954/

45. BMW Turned $70k MMS into $45M Revenue

49. CHALLENGE:
Find a single report that doesn’t show
exponential growth for mobile web.

53. WebKit & HTML5: Dominant Mobile Platform
2009 Smartphone Market
Share (Gartner)
14%
Symbian 1%
Blackberry 4%
iPhone
Android 47%
WebOS 14%
Windows/Others
Phones currently shipping or
projected to ship using 20%
WebKit in blue (85%).
By contrast, 10 smartphone operating systems.

54. Our iPhone app has been a Top 10 iPhone
reference application for almost two years with
almost six million downloads, and even with
all of the great chart positions and visibility –
just as many iPhone consumers use our
mobile website as the application.
—Kevin Nakao, Chief Operating Officer, Whitepages.com
http://mashable.com/2010/06/10/why-you-may-not-need-a-mobile-app/

55. iPhone App Generated $400M in 2009

56. Second App for Most Avid Deal Hunters

57. Flickr photo by MarkKelley: http://www.flickr.com/photos/markkelley/1022720488/
But it’s not just about making money.

62. 20% of the Kenyan GDP transits a mobile
phone today...Meanwhile M-Pesa the biggest
mobile banking service in Kenya has projected
that 25% of the Kenyan GDP will transit a
mobile phone before the end of 2010.
http://communities-dominate.blogs.com/brands/2010/11/lets-do-some-updates-to-our-fave-
stories-in-mobile-services-and-apps.html

67. I believe developing countries have more in
common with the most advanced mobile
markets than the United States does.

68. Mobile’s Eight Unique Abilities
http://bit.ly/b3oUtH | http://bit.ly/92TYAR

69. PERSONAL
63% do not
share phone
http://www.flickr.com/photos/fchouse/2829381653/

70. ~50% of US admit to
sleeping with phone
PERMANENTLY
CARRIED http://www.flickr.com/photos/kk/3615287378/

71. ALWAYS ON http://www.flickr.com/photos/gilderic/3517477267/

72. BUILT-IN PAYMENT
CHANNEL

73. CREATIVE
IMPULSE http://www.flickr.com/photos/d_a_v_i_d_m_/246298437/

74. ACCURATE
MEASUREMENT
http://www.flickr.com/photos/memotions/259656126/

75. SOCIAL CONTEXT http://www.flickr.com/photos/mythoto/1234638761/

76. 100 million people actively using
Facebook from their mobile devices
http://blog.facebook.com/blog.php?post=297879717130

77. AUGMENTED
REALITY
http://issuu.com/mkparsley/docs/ikea

78. Thank You!
Slides: slideshare.net/grigs • @grigs • jason@cloudfour.com
cloudfour.com • mobileportand.com

79. Ambient Location Apps and Geoloqi
334 NW 11th Ave • mobileportland.com
Next Monday, Jan 24th, 6 pm