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Where is the business in newsnowadays ? @ gstene
Things used to be great !
Welistened
Wewatched
And welovedsharingthe same events
And theownerswherehappy
And the journalists werehappy
The old business modelworkedwell(Owningthecontentmodel) Readers Content Commercials News organisationsproducedcontent and attractedreadersthat media ownerscouldsell to advertisers (and hope thatreadersbecomesconsumersoftheirproducts and services) @ gstene
Whatchanged? Internet camealong and all of a sudden contentwas for free … @ gstene
 And everyonegotunhappy ! ? !  @ gstene
 Journalists: Becauseno-oneseemed to want to read  ”real news” anymore Advertisers: Becausenobodyseemed to be able to sellthem ”a crowd” anymore Readers: Becausenewsseemedto have become ”stupid…” @ gstene
The old modeldoesn’twork in thenewchannel Readers Content Commercials News organisations have hadtheirownershiptowardthecontent And have beenunsucessfullylookingintohow to make a profitoncontent @ gstene
Is there an alternative model? @ gstene Illustration from IRCopoly,DustinKnie
The internetmodel ? Partisipants (users) Content Commercials News organisationsmay have theirownershiptowardthepartisipants And lookintohow to make partisipants benefit from content and commercials ? @ gstene
 Everyonemaygethappyagain? Journalists: Because Partisipants writeaboutwhat’simportant and journalists getnewstories Advertisers: Partisipants tell themwhattheywant and need to buy Partisipants:becausetheycancontribute and getbetternews and betterads. @ gstene @ gstene
The textualpresentation @ Readtheblog posting here:  http://gstene.wordpress.com/2009/09/07/what%E2%80%99s-the-business-in-news-nowadays/ Otherblog postings:  www.gstene.wordpress.com FollowmeonTwitter: @gstene @ gstene

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Where Is The Business In News Nowadays

  • 1. Where is the business in newsnowadays ? @ gstene
  • 2. Things used to be great !
  • 8. The old business modelworkedwell(Owningthecontentmodel) Readers Content Commercials News organisationsproducedcontent and attractedreadersthat media ownerscouldsell to advertisers (and hope thatreadersbecomesconsumersoftheirproducts and services) @ gstene
  • 9. Whatchanged? Internet camealong and all of a sudden contentwas for free … @ gstene
  • 10.  And everyonegotunhappy ! ? ! @ gstene
  • 11.  Journalists: Becauseno-oneseemed to want to read ”real news” anymore Advertisers: Becausenobodyseemed to be able to sellthem ”a crowd” anymore Readers: Becausenewsseemedto have become ”stupid…” @ gstene
  • 12. The old modeldoesn’twork in thenewchannel Readers Content Commercials News organisations have hadtheirownershiptowardthecontent And have beenunsucessfullylookingintohow to make a profitoncontent @ gstene
  • 13. Is there an alternative model? @ gstene Illustration from IRCopoly,DustinKnie
  • 14. The internetmodel ? Partisipants (users) Content Commercials News organisationsmay have theirownershiptowardthepartisipants And lookintohow to make partisipants benefit from content and commercials ? @ gstene
  • 15.  Everyonemaygethappyagain? Journalists: Because Partisipants writeaboutwhat’simportant and journalists getnewstories Advertisers: Partisipants tell themwhattheywant and need to buy Partisipants:becausetheycancontribute and getbetternews and betterads. @ gstene @ gstene
  • 16. The textualpresentation @ Readtheblog posting here: http://gstene.wordpress.com/2009/09/07/what%E2%80%99s-the-business-in-news-nowadays/ Otherblog postings: www.gstene.wordpress.com FollowmeonTwitter: @gstene @ gstene