Where Is The Business In News Nowadays

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Geir Stene

Technologie Business

Where is the business in newsnowadays ? @ gstene

The old business modelworkedwell(Owningthecontentmodel) Readers Content Commercials News organisationsproducedcontent and attractedreadersthat media ownerscouldsell to advertisers (and hope thatreadersbecomesconsumersoftheirproducts and services) @ gstene

Whatchanged? Internet camealong and all of a sudden contentwas for free … @ gstene

 Journalists: Becauseno-oneseemed to want to read ”real news” anymore Advertisers: Becausenobodyseemed to be able to sellthem ”a crowd” anymore Readers: Becausenewsseemedto have become ”stupid…” @ gstene

The old modeldoesn’twork in thenewchannel Readers Content Commercials News organisations have hadtheirownershiptowardthecontent And have beenunsucessfullylookingintohow to make a profitoncontent @ gstene

Is there an alternative model? @ gstene Illustration from IRCopoly,DustinKnie

The internetmodel ? Partisipants (users) Content Commercials News organisationsmay have theirownershiptowardthepartisipants And lookintohow to make partisipants benefit from content and commercials ? @ gstene

 Everyonemaygethappyagain? Journalists: Because Partisipants writeaboutwhat’simportant and journalists getnewstories Advertisers: Partisipants tell themwhattheywant and need to buy Partisipants:becausetheycancontribute and getbetternews and betterads. @ gstene @ gstene

The textualpresentation @ Readtheblog posting here: http://gstene.wordpress.com/2009/09/07/what%E2%80%99s-the-business-in-news-nowadays/ Otherblog postings: www.gstene.wordpress.com FollowmeonTwitter: @gstene @ gstene

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