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1. Old school networking A new twist on

2. Basic Linked In Facts Considered the “Premier” social networking site for professionals 55 million users in 200 countries Based on the principle that every person is connected to one another by no more than six degrees of separation. Powerful part of your online resume

3. Benefits for CRMs Keep up with clients in a new way Meet new clients Look through your client’s rolodex for potential warm referrals No cost except your time No windshield time required Differentiator

4. Best Reason to Care?

5. General Rules to Follow Don’t do anything you wouldn’t want your mother to know about. Watch, follow, listen and learn Give before you ask Share – don’t sell

6. Completing Your Profile Use first person (I / We / Us) Get a professional photo Customize your URL Follow other suggestions from LinkedIn Goal: 100% completeness

7. Start with Your Profile

8. Finding & Connecting Upload your web contacts Search by job / employer / school / etc Google or Linked In search for people you want to meet Promote with your email signature, business cards, flyers, etc. Cross promotion on sites like Facebook Goal: 200 connections

9. Finding Contacts

10. Interacting on Linked In Status Updates Recommend others Ask for recommendations Questions & Answers Groups Use time saving tools like Ping.fm Goal: Weekly interaction

11. Status Updates

12. Recommendations

13. Questions & Answers

14. Groups

15. Ping.fm

16. Post everywhere at once

17. CRM Field Guide Fix Your Profile First Decide how you want to promote it Commit to making regular interaction Ask ALL of your contacts to connect Look for groups of interest – or start one and invite brokers

18. Advanced Training Guide Download Our Advanced Training Guide http://goo.gl/K06Jx Call - 310-909-8835