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Chapter 12 Marketing Channels and Supply Chain Management
Learning Goals ,[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study Caterpillar ,[object Object],[object Object],[object Object],[object Object],12 -
Learning Goals ,[object Object],[object Object],[object Object],[object Object],[object Object]
Definitions ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Marketing in Action 12 -
Nature & Importance of Marketing Channels ,[object Object],[object Object],[object Object],[object Object]
Strong Distribution as a Competitive Threat ,[object Object],Marketing in Action 12 -
Nature & Importance of Marketing Channels ,[object Object],[object Object],[object Object],[object Object],Figure 12.1 12 -
Key Functions Performed by Channel Members ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Nature & Importance of Marketing Channels ,[object Object],[object Object],[object Object],[object Object],[object Object]
Customer and Business Marketing Channels Figure 12.2 12 -
Channel Members are Connected Via a Variety of Flows ,[object Object],[object Object],[object Object],[object Object],[object Object]
Learning Goals ,[object Object],[object Object],[object Object],[object Object],[object Object]
Channel Behavior and Organization ,[object Object],[object Object],[object Object],[object Object],[object Object]
Channel Behavior and Organization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conventional vs. Vertical Marketing Channel Figure 12.3 12 -
Channel Behavior and Organization ,[object Object],[object Object],[object Object],[object Object],[object Object],Vertical Marketing Systems
Channel Behavior and Organization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Vertical Marketing Systems
Channel Behavior and Organization ,[object Object],[object Object],[object Object],[object Object],[object Object],Vertical Marketing Systems
Channel Behavior and Organization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Multichannel Distribution System Figure 12.4 12 -
[object Object],Multichannel Distribution System Marketing in Action Click on screenshot for website 12 -
Learning Goals ,[object Object],[object Object],[object Object],[object Object],[object Object]
Channel Design Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],Video Snippet Hasbro targets consumers through channels
Channel Design Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Channel Design Decisions ,[object Object],[object Object],[object Object],[object Object]
Channel Design Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Learning Goals ,[object Object],[object Object],[object Object],[object Object],[object Object]
Channel Management Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Decisions
Discussion Questions Selecting Channels ,[object Object],[object Object],[object Object],Marketing in Action Click on picture for website 12 -
Channel Management Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],Decisions
Channel Management Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Decisions
[object Object],[object Object],[object Object],[object Object],[object Object],Public Policy and Distribution Decisions
Learning Goals ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Marketing Logistics and Supply Chain Management
Supply Chain Management Figure 12.5 12 -
[object Object],[object Object],[object Object],[object Object],[object Object],Marketing Logistics and Supply Chain Management
[object Object],[object Object],[object Object],[object Object],Marketing Logistics and Supply Chain Management
[object Object],[object Object],[object Object],[object Object],[object Object],Marketing Logistics and Supply Chain Management
Marketing Logistics and Supply Chain Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Transportation Carrier Options Intermodal transportation is becoming more common
[object Object],[object Object],[object Object],[object Object],Marketing Logistics and Supply Chain Management
Learning Goals ,[object Object],[object Object],[object Object],[object Object],[object Object]

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