SlideShare une entreprise Scribd logo

Consumer Behaviour

•Télécharger en tant que PPT, PDF•
•
G
guest1e9dce

From the book of Principle Marketing by Philip Kotler, 9th ed

BusinessActualités & Politique
1  sur  16
Analyzing Consumer Behaviour Pertemuan ke 4 Dosen : Shinta Rahmani, SE., M.Si
ANALYZING CONSUMER BEHAVIOR ,[object Object],[object Object],[object Object],[object Object]
FACTORS INFLUENCING CONSUMER BEHAVIOR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FACTORS INFLUENCING CONSUMER BEHAVIOR(2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FACTORS INFLUENCING CONSUMER BEHAVIOR (3) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Hierarki Kebutuhan Maslow Kebutuhan Fisiologis Kebutuhan Keamanan Kebutuhan Sosial Kebutuhan Penghargaan Kebutuhan Aktualisasi diri
Buying Role ,[object Object],[object Object],[object Object],[object Object],[object Object]
TYPES OF BUYING BEHAVIOR DEGREE OF INVOLVEMENT LOW HIGH DEGREE OF DIFFERENCES IN BRANDS HIGH LOW COMPLEX BUYING BEHAVIOR DISSONANCE- REDUCING BUYING BEHAVIOR VARIETY- SEEKING BUYING BEHAVIOR HABITUAL BUYING BEHAVIOR
THE BUYING DECISION PROCESS ,[object Object],[object Object],[object Object],[object Object],[object Object]
PROBLEM/NEED RECOGNITION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
INFORMATION SEARCH ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
INFORMATION SEARCH (CONTD) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
INFORMATION SEARCH (CONTD) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EVALUATION OF ALTERNATIVES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PURCHASE DECISION ,[object Object],[object Object],[object Object]
POST PURCHASE BEHAVIOR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommandé

Lecture 4 factors influencing buying decisios
Lecture 4 factors influencing buying decisiosLecture 4 factors influencing buying decisios
Lecture 4 factors influencing buying decisiosJudith Ruga
 
Consumer Behavior
Consumer BehaviorConsumer Behavior
Consumer BehaviorSyed Sibtain Shah
 
Factors Affecting Consumer Behaviour - Product Case Study
Factors Affecting Consumer Behaviour - Product Case StudyFactors Affecting Consumer Behaviour - Product Case Study
Factors Affecting Consumer Behaviour - Product Case StudyHumsi Singh
 
Consumer Behaviour- Sem Shaikh
Consumer Behaviour- Sem ShaikhConsumer Behaviour- Sem Shaikh
Consumer Behaviour- Sem ShaikhHR at VASHI ELECTRICALS PVT. LTD.
 
Factors affecting on consumer buying behavior
Factors affecting on consumer buying behaviorFactors affecting on consumer buying behavior
Factors affecting on consumer buying behaviorArouba Naseem
 
Factors affecting consumer behaviour - Grade 11 Marketing Project
Factors affecting consumer behaviour - Grade 11 Marketing ProjectFactors affecting consumer behaviour - Grade 11 Marketing Project
Factors affecting consumer behaviour - Grade 11 Marketing ProjectTanzeel Abdul Jabbar
 
CONSUMER BEHAVIOR
CONSUMER BEHAVIORCONSUMER BEHAVIOR
CONSUMER BEHAVIORPreeti Chavan
 
Consumer behavior
Consumer behaviorConsumer behavior
Consumer behaviorPratik Agarwal
 

Recommandé

Lecture 4 factors influencing buying decisios
Lecture 4 factors influencing buying decisiosLecture 4 factors influencing buying decisios
Lecture 4 factors influencing buying decisiosJudith Ruga
 
Consumer Behavior
Consumer BehaviorConsumer Behavior
Consumer BehaviorSyed Sibtain Shah
 
Factors Affecting Consumer Behaviour - Product Case Study
Factors Affecting Consumer Behaviour - Product Case StudyFactors Affecting Consumer Behaviour - Product Case Study
Factors Affecting Consumer Behaviour - Product Case StudyHumsi Singh
 
Consumer Behaviour- Sem Shaikh
Consumer Behaviour- Sem ShaikhConsumer Behaviour- Sem Shaikh
Consumer Behaviour- Sem ShaikhHR at VASHI ELECTRICALS PVT. LTD.
 
Factors affecting on consumer buying behavior
Factors affecting on consumer buying behaviorFactors affecting on consumer buying behavior
Factors affecting on consumer buying behaviorArouba Naseem
 
Factors affecting consumer behaviour - Grade 11 Marketing Project
Factors affecting consumer behaviour - Grade 11 Marketing ProjectFactors affecting consumer behaviour - Grade 11 Marketing Project
Factors affecting consumer behaviour - Grade 11 Marketing ProjectTanzeel Abdul Jabbar
 
CONSUMER BEHAVIOR
CONSUMER BEHAVIORCONSUMER BEHAVIOR
CONSUMER BEHAVIORPreeti Chavan
 
Consumer behavior
Consumer behaviorConsumer behavior
Consumer behaviorPratik Agarwal
 
Individual determinants of Consumer Behaviour
Individual determinants of Consumer BehaviourIndividual determinants of Consumer Behaviour
Individual determinants of Consumer BehaviourDr. Prof. Kiran Shinde
 
Consumer Behavior
Consumer BehaviorConsumer Behavior
Consumer BehaviorYashika Parekh
 
Personal influence on consumer behavior
Personal influence on consumer behaviorPersonal influence on consumer behavior
Personal influence on consumer behaviorsobiairshadd
 
ajaykumarta-Unit 2 consumer behavior
ajaykumarta-Unit 2 consumer behaviorajaykumarta-Unit 2 consumer behavior
ajaykumarta-Unit 2 consumer behaviorajay kumarta
 
Factors affecting buying behaviour
Factors affecting buying behaviourFactors affecting buying behaviour
Factors affecting buying behaviourSwapnil Mali
 
Impact of Gender on Family Buying Desions
Impact of Gender on Family Buying DesionsImpact of Gender on Family Buying Desions
Impact of Gender on Family Buying DesionsRanveer Singh
 
Buying roles & family influences
Buying roles & family influencesBuying roles & family influences
Buying roles & family influencesPranav Kumar Ojha
 
How do consumer characteristics influence buying behaviour
How do consumer characteristics influence buying behaviour How do consumer characteristics influence buying behaviour
How do consumer characteristics influence buying behaviour 120iiminternship
 
Determinants of Consumer Behavior
Determinants of Consumer BehaviorDeterminants of Consumer Behavior
Determinants of Consumer Behaviorinternationaljc
 
Bus169 Kotler Chapter 05
Bus169 Kotler Chapter 05Bus169 Kotler Chapter 05
Bus169 Kotler Chapter 05Alwyn Lau
 
Consumer Demographic and lifestyle
Consumer Demographic and lifestyleConsumer Demographic and lifestyle
Consumer Demographic and lifestyleHarshal Verma
 
Chapter 3- Consumer Behavior
Chapter 3- Consumer BehaviorChapter 3- Consumer Behavior
Chapter 3- Consumer BehaviorHoly Angel University
 
Consumer Psychology
Consumer PsychologyConsumer Psychology
Consumer PsychologyGreg Emmanuel Villahermosa
 
Psychological Influences on Consumer Behavior
Psychological Influences on Consumer BehaviorPsychological Influences on Consumer Behavior
Psychological Influences on Consumer Behaviorbrynagrubbs
 
Consumer behaviour external factors
Consumer behaviour external factorsConsumer behaviour external factors
Consumer behaviour external factorsMathew Lawrence
 
Factors affecting consumer behaviour
Factors affecting consumer behaviourFactors affecting consumer behaviour
Factors affecting consumer behaviourAbhishek Maheshwari
 
kotler chapter
kotler chapterkotler chapter
kotler chaptermeenakshikmr09
 
External Determinants of Buying Behavior
External Determinants of Buying BehaviorExternal Determinants of Buying Behavior
External Determinants of Buying BehaviorAstha Chand
 
Consumer Behavior
Consumer BehaviorConsumer Behavior
Consumer BehaviorAtul Fegade
 
Consumer behaviour internal factors
Consumer behaviour internal factorsConsumer behaviour internal factors
Consumer behaviour internal factorsMathew Lawrence
 
Competitor intelligence
Competitor intelligenceCompetitor intelligence
Competitor intelligenceindusaviation
 
What are the different levels of market segmentation
What are the different levels of market segmentationWhat are the different levels of market segmentation
What are the different levels of market segmentationSameer Mathur
 

Contenu connexe

Tendances

Individual determinants of Consumer Behaviour
Individual determinants of Consumer BehaviourIndividual determinants of Consumer Behaviour
Individual determinants of Consumer BehaviourDr. Prof. Kiran Shinde
 
Personal influence on consumer behavior
Personal influence on consumer behaviorPersonal influence on consumer behavior
Personal influence on consumer behaviorsobiairshadd
 
ajaykumarta-Unit 2 consumer behavior
ajaykumarta-Unit 2 consumer behaviorajaykumarta-Unit 2 consumer behavior
ajaykumarta-Unit 2 consumer behaviorajay kumarta
 
Factors affecting buying behaviour
Factors affecting buying behaviourFactors affecting buying behaviour
Factors affecting buying behaviourSwapnil Mali
 
Impact of Gender on Family Buying Desions
Impact of Gender on Family Buying DesionsImpact of Gender on Family Buying Desions
Impact of Gender on Family Buying DesionsRanveer Singh
 
Buying roles & family influences
Buying roles & family influencesBuying roles & family influences
Buying roles & family influencesPranav Kumar Ojha
 
How do consumer characteristics influence buying behaviour
How do consumer characteristics influence buying behaviour How do consumer characteristics influence buying behaviour
How do consumer characteristics influence buying behaviour 120iiminternship
 
Determinants of Consumer Behavior
Determinants of Consumer BehaviorDeterminants of Consumer Behavior
Determinants of Consumer Behaviorinternationaljc
 
Bus169 Kotler Chapter 05
Bus169 Kotler Chapter 05Bus169 Kotler Chapter 05
Bus169 Kotler Chapter 05Alwyn Lau
 
Consumer Demographic and lifestyle
Consumer Demographic and lifestyleConsumer Demographic and lifestyle
Consumer Demographic and lifestyleHarshal Verma
 
Psychological Influences on Consumer Behavior
Psychological Influences on Consumer BehaviorPsychological Influences on Consumer Behavior
Psychological Influences on Consumer Behaviorbrynagrubbs
 
Consumer behaviour external factors
Consumer behaviour external factorsConsumer behaviour external factors
Consumer behaviour external factorsMathew Lawrence
 
Factors affecting consumer behaviour
Factors affecting consumer behaviourFactors affecting consumer behaviour
Factors affecting consumer behaviourAbhishek Maheshwari
 
External Determinants of Buying Behavior
External Determinants of Buying BehaviorExternal Determinants of Buying Behavior
External Determinants of Buying BehaviorAstha Chand
 
Consumer Behavior
Consumer BehaviorConsumer Behavior
Consumer BehaviorAtul Fegade
 
Consumer behaviour internal factors
Consumer behaviour internal factorsConsumer behaviour internal factors
Consumer behaviour internal factorsMathew Lawrence
 

Tendances (20)

Individual determinants of Consumer Behaviour
Individual determinants of Consumer BehaviourIndividual determinants of Consumer Behaviour
Individual determinants of Consumer Behaviour
 
Consumer Behavior
Consumer BehaviorConsumer Behavior
Consumer Behavior
 
Personal influence on consumer behavior
Personal influence on consumer behaviorPersonal influence on consumer behavior
Personal influence on consumer behavior
 
ajaykumarta-Unit 2 consumer behavior
ajaykumarta-Unit 2 consumer behaviorajaykumarta-Unit 2 consumer behavior
ajaykumarta-Unit 2 consumer behavior
 
Factors affecting buying behaviour
Factors affecting buying behaviourFactors affecting buying behaviour
Factors affecting buying behaviour
 
Impact of Gender on Family Buying Desions
Impact of Gender on Family Buying DesionsImpact of Gender on Family Buying Desions
Impact of Gender on Family Buying Desions
 
Buying roles & family influences
Buying roles & family influencesBuying roles & family influences
Buying roles & family influences
 
How do consumer characteristics influence buying behaviour
How do consumer characteristics influence buying behaviour How do consumer characteristics influence buying behaviour
How do consumer characteristics influence buying behaviour
 
Determinants of Consumer Behavior
Determinants of Consumer BehaviorDeterminants of Consumer Behavior
Determinants of Consumer Behavior
 
Bus169 Kotler Chapter 05
Bus169 Kotler Chapter 05Bus169 Kotler Chapter 05
Bus169 Kotler Chapter 05
 
Consumer Demographic and lifestyle
Consumer Demographic and lifestyleConsumer Demographic and lifestyle
Consumer Demographic and lifestyle
 
Chapter 3- Consumer Behavior
Chapter 3- Consumer BehaviorChapter 3- Consumer Behavior
Chapter 3- Consumer Behavior
 
Consumer Psychology
Consumer PsychologyConsumer Psychology
Consumer Psychology
 
Psychological Influences on Consumer Behavior
Psychological Influences on Consumer BehaviorPsychological Influences on Consumer Behavior
Psychological Influences on Consumer Behavior
 
Consumer behaviour external factors
Consumer behaviour external factorsConsumer behaviour external factors
Consumer behaviour external factors
 
Factors affecting consumer behaviour
Factors affecting consumer behaviourFactors affecting consumer behaviour
Factors affecting consumer behaviour
 
kotler chapter
kotler chapterkotler chapter
kotler chapter
 
External Determinants of Buying Behavior
External Determinants of Buying BehaviorExternal Determinants of Buying Behavior
External Determinants of Buying Behavior
 
Consumer Behavior
Consumer BehaviorConsumer Behavior
Consumer Behavior
 
Consumer behaviour internal factors
Consumer behaviour internal factorsConsumer behaviour internal factors
Consumer behaviour internal factors
 

En vedette

Competitor intelligence
Competitor intelligenceCompetitor intelligence
Competitor intelligenceindusaviation
 
What are the different levels of market segmentation
What are the different levels of market segmentationWhat are the different levels of market segmentation
What are the different levels of market segmentationSameer Mathur
 
6 m porter's 5 forces competitive model
6 m porter's 5 forces competitive model6 m porter's 5 forces competitive model
6 m porter's 5 forces competitive modelbwire sedrick
 
Competitor Strategy - Insight, Benchmarking & War Gaming
Competitor Strategy - Insight, Benchmarking & War GamingCompetitor Strategy - Insight, Benchmarking & War Gaming
Competitor Strategy - Insight, Benchmarking & War GamingRichard Angus
 
Base of market segmentation
Base of market segmentationBase of market segmentation
Base of market segmentationSachin Raj
 
The five competitive forces that shape strategy
The five competitive forces that shape strategyThe five competitive forces that shape strategy
The five competitive forces that shape strategyTahia
 

En vedette (8)

Competitor intelligence
Competitor intelligenceCompetitor intelligence
Competitor intelligence
 
What are the different levels of market segmentation
What are the different levels of market segmentationWhat are the different levels of market segmentation
What are the different levels of market segmentation
 
6 m porter's 5 forces competitive model
6 m porter's 5 forces competitive model6 m porter's 5 forces competitive model
6 m porter's 5 forces competitive model
 
Competitor Strategy - Insight, Benchmarking & War Gaming
Competitor Strategy - Insight, Benchmarking & War GamingCompetitor Strategy - Insight, Benchmarking & War Gaming
Competitor Strategy - Insight, Benchmarking & War Gaming
 
Base of market segmentation
Base of market segmentationBase of market segmentation
Base of market segmentation
 
The five competitive forces that shape strategy
The five competitive forces that shape strategyThe five competitive forces that shape strategy
The five competitive forces that shape strategy
 
Porter’s five forces
Porter’s five forcesPorter’s five forces
Porter’s five forces
 
Lesson 18: Competitive Analysis
Lesson 18: Competitive AnalysisLesson 18: Competitive Analysis
Lesson 18: Competitive Analysis
 

Similaire à Consumer Behaviour

Consumer Behaviour
Consumer BehaviourConsumer Behaviour
Consumer BehaviourArjun Ramesh
 
Buying decision process in rural marketing
Buying decision process in rural marketingBuying decision process in rural marketing
Buying decision process in rural marketingkanikaguptauicet
 
Marketing_Chapter5_Consumer_Markets_and_Buyer_Behavior_.pdf
Marketing_Chapter5_Consumer_Markets_and_Buyer_Behavior_.pdfMarketing_Chapter5_Consumer_Markets_and_Buyer_Behavior_.pdf
Marketing_Chapter5_Consumer_Markets_and_Buyer_Behavior_.pdfFayyaz Rajput
 
Analyzing Consumer Markets and Buyer Behavior
Analyzing Consumer Markets and Buyer BehaviorAnalyzing Consumer Markets and Buyer Behavior
Analyzing Consumer Markets and Buyer BehaviorSumit Pradhan
 
Kotler06exs Analyzing Consumer Markets And Buyer Behavior
Kotler06exs Analyzing Consumer Markets And Buyer BehaviorKotler06exs Analyzing Consumer Markets And Buyer Behavior
Kotler06exs Analyzing Consumer Markets And Buyer Behaviorbhagchand
 
analyzing consumer markets.pptx
analyzing consumer markets.pptxanalyzing consumer markets.pptx
analyzing consumer markets.pptxKhushBakhtUmer
 
Int To Mktng Ch6
Int To Mktng Ch6Int To Mktng Ch6
Int To Mktng Ch6guestfa353b
 
Analyzing Consumer Markets
Analyzing Consumer MarketsAnalyzing Consumer Markets
Analyzing Consumer MarketsAIMS Education
 
Consumer markets and buyer behaviour
Consumer markets and buyer behaviourConsumer markets and buyer behaviour
Consumer markets and buyer behaviourSridhar
 
3. Consumer And Business Buyer Behavior1
3. Consumer And Business Buyer Behavior13. Consumer And Business Buyer Behavior1
3. Consumer And Business Buyer Behavior1Nitin Shukla
 
Consumer behaviour
Consumer behaviourConsumer behaviour
Consumer behaviourtuki1
 
Mba marketing m-analyzing consumer markets - copy
Mba marketing m-analyzing consumer markets - copyMba marketing m-analyzing consumer markets - copy
Mba marketing m-analyzing consumer markets - copykumarrsonal
 

Similaire à Consumer Behaviour (20)

Consumer Behaviour
Consumer BehaviourConsumer Behaviour
Consumer Behaviour
 
Consumer Behaviour
Consumer BehaviourConsumer Behaviour
Consumer Behaviour
 
Mkt304ch5and6
Mkt304ch5and6Mkt304ch5and6
Mkt304ch5and6
 
Buying decision process in rural marketing
Buying decision process in rural marketingBuying decision process in rural marketing
Buying decision process in rural marketing
 
Marketing_Chapter5_Consumer_Markets_and_Buyer_Behavior_.pdf
Marketing_Chapter5_Consumer_Markets_and_Buyer_Behavior_.pdfMarketing_Chapter5_Consumer_Markets_and_Buyer_Behavior_.pdf
Marketing_Chapter5_Consumer_Markets_and_Buyer_Behavior_.pdf
 
Chap5
Chap5Chap5
Chap5
 
5
55
5
 
Analyzing Consumer Markets and Buyer Behavior
Analyzing Consumer Markets and Buyer BehaviorAnalyzing Consumer Markets and Buyer Behavior
Analyzing Consumer Markets and Buyer Behavior
 
Kotler06exs Analyzing Consumer Markets And Buyer Behavior
Kotler06exs Analyzing Consumer Markets And Buyer BehaviorKotler06exs Analyzing Consumer Markets And Buyer Behavior
Kotler06exs Analyzing Consumer Markets And Buyer Behavior
 
Concumer behavior
Concumer behaviorConcumer behavior
Concumer behavior
 
analyzing consumer markets.pptx
analyzing consumer markets.pptxanalyzing consumer markets.pptx
analyzing consumer markets.pptx
 
Ch05 Print
Ch05 PrintCh05 Print
Ch05 Print
 
Int To Mktng Ch6
Int To Mktng Ch6Int To Mktng Ch6
Int To Mktng Ch6
 
Int To Mktng Ch6
Int To Mktng Ch6Int To Mktng Ch6
Int To Mktng Ch6
 
Analyzing Consumer Markets
Analyzing Consumer MarketsAnalyzing Consumer Markets
Analyzing Consumer Markets
 
Consumer markets and buyer behaviour
Consumer markets and buyer behaviourConsumer markets and buyer behaviour
Consumer markets and buyer behaviour
 
3. Consumer And Business Buyer Behavior1
3. Consumer And Business Buyer Behavior13. Consumer And Business Buyer Behavior1
3. Consumer And Business Buyer Behavior1
 
Consumer behaviour
Consumer behaviourConsumer behaviour
Consumer behaviour
 
Mba marketing m-analyzing consumer markets - copy
Mba marketing m-analyzing consumer markets - copyMba marketing m-analyzing consumer markets - copy
Mba marketing m-analyzing consumer markets - copy
 
consumer behaviour
consumer behaviourconsumer behaviour
consumer behaviour
 

Dernier

B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxpriyanshujha201
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...daisycvs
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)- A new venture conceptBusiness Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)- A new venture conceptP&CO
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableSeo
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with CultureSeta Wicaksana
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceDamini Dixit
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...lizamodels9
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentationuneakwhite
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
Phases of Negotiation .pptx
Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptxnandhinijagan9867
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...rajveerescorts2022
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangaloreamitlee9823
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Sheetaleventcompany
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityEric T. Tung
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 

Dernier (20)

B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)- A new venture conceptBusiness Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)- A new venture concept
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Phases of Negotiation .pptx
Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 

Consumer Behaviour

  • 1. Analyzing Consumer Behaviour Pertemuan ke 4 Dosen : Shinta Rahmani, SE., M.Si
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Hierarki Kebutuhan Maslow Kebutuhan Fisiologis Kebutuhan Keamanan Kebutuhan Sosial Kebutuhan Penghargaan Kebutuhan Aktualisasi diri
  • 7.
  • 8. TYPES OF BUYING BEHAVIOR DEGREE OF INVOLVEMENT LOW HIGH DEGREE OF DIFFERENCES IN BRANDS HIGH LOW COMPLEX BUYING BEHAVIOR DISSONANCE- REDUCING BUYING BEHAVIOR VARIETY- SEEKING BUYING BEHAVIOR HABITUAL BUYING BEHAVIOR
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.