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„ Gezwitscher“  bei der SEB AG Britta Wördenweber
SEB: Ein internationaler Finanzkonzern  mit besonderem Fokus auf Nordeuropa Der SEB-Konzern… hat mehr als  150 Jahre   Banktradition   ist weltweit in  über 20    Ländern  vertreten  betreut  mehr als   5 Millionen Kunden   hat  über 660 Filialen beschäftigt    20.000 Mitarbeiter  Die SEB in Deutschland... ist die einzige schwedische   Filialbank in Deutschland betreut  1 Million Kunden gehört zur  Spitze bei   Kundenzufriedenheit   hat ein Netz von   174 Retail-Filialen beschäftigt  3.700   Mitarbeiter
Digitale Kommunikation bei der SEB:  dort sein, wo der Kunde ist Social Bookmarks Display-/Online-Marketing Soziale Netzwerke Suchmaschinen-Marketing
Twitter bei deutschen Banken –  SEB in führender Position ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Warum twittert die SEB? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Das Konzept ,[object Object],[object Object],[object Object],[object Object],[object Object]
Der Twitter-Look der SEB Variables Erscheinungsbild 7
Twitter auf der SEB Homepage Einbau der Tweets in die Homepage der Bank
Fazit  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Britta Wördenweber, SEB Bank, @seb_bank

  • 1. „ Gezwitscher“ bei der SEB AG Britta Wördenweber
  • 2. SEB: Ein internationaler Finanzkonzern mit besonderem Fokus auf Nordeuropa Der SEB-Konzern… hat mehr als 150 Jahre Banktradition ist weltweit in über 20 Ländern vertreten betreut mehr als 5 Millionen Kunden hat über 660 Filialen beschäftigt 20.000 Mitarbeiter Die SEB in Deutschland... ist die einzige schwedische Filialbank in Deutschland betreut 1 Million Kunden gehört zur Spitze bei Kundenzufriedenheit hat ein Netz von 174 Retail-Filialen beschäftigt 3.700 Mitarbeiter
  • 3. Digitale Kommunikation bei der SEB: dort sein, wo der Kunde ist Social Bookmarks Display-/Online-Marketing Soziale Netzwerke Suchmaschinen-Marketing
  • 4.
  • 5.
  • 6.
  • 7. Der Twitter-Look der SEB Variables Erscheinungsbild 7
  • 8. Twitter auf der SEB Homepage Einbau der Tweets in die Homepage der Bank
  • 9.

Notes de l'éditeur

  1. Vorstellung SEB Konzern: - Historie - Internationalisierung - Vollbank mit hoher Produktvielfalt - Eine der führenden Banken in Nordeuropa Deutschland: - Vollbank / Filialbank mit hoher Produktvielfalt - Aufgrund der „Größe“ geringe Skaleneffekte erzielbar - Gehört zur Spitze bei der Mitarbeiterzufriedenheit - Tochter des SEB Konzerns, Teil der Matrixorganisation