Innovation Manager Certification Basic

INNOVATION MANAGER
CERTIFICATION BASIC

INNOVATION MANAGER
CERTIFICATION BASIC
April 19-20, 2010 Shanghai
June 28-29, 2010 Beijing
September 14-15, 2010 Shanghai
December 13-14, 2010 Shenzhen

THE FIRST CERTIFICATION PROGRAM FOR
INNOVATION MANAGERS LED BY A WORLD-
RECOGNIZED INNOVATION CONSULTANT

Tel:400-628-8980 Fax:86-21-55663190 Email:marketing@innoenterprise.com

Innovation Manager Certification Basic
The Innovation Master Plan Intercontinental Hotel, Shanghai Pudong

INTRODUCTION
Innovation Manager Certification-Basic Workshop
To succeed at innovation you must know how to …
• How to integrate company strategy with the innovation targets …
• How to create and manage all four types of innovation …
• How to use all nine steps of the innovation process …
• How to design and manage a balanced innovation portfolio … and
• How to nurture the innovation culture throughout your organization.

This dynamic and interactive workshop covers all these critical innovation topics in complete detail.
Workshop participants will master the all-important success factors for Innovation Managers.

You Will Learn Award of Certificate
Innovation Master Plan; Certificates will be awarded by China Institute for Innovation and
Innovation and Strategy; Antai College of Economics and Management, Shanghai Jiao
Business Model Innovation; Tong University to participants who complete the following:
The Innovation Process; • Complete the Innovation Manager Certification - Basic
The Innovation Portfolio; Workshop
Innovation Culture; • Read a selection of articles and books from the CII list
Innovation Action Plan. • Write a 3 page article about innovation in your own organization.
• Prepare a systematic innovation action plan used in your work.
• Pass an examination.
Training Methodology
1. This workshop is highly interactive, with many working
discussions and activities.
2. All participants use a 300 page workbook, which include more
than 45 interactive worksheets and 5 important white papers.
3. Packed with important case studies.
4. Participants will engage in evaluation of their own company’s
journey towards permanent innovation culture.
5. The workshop leader will guide each participant to create
detailed action plans.
6. The meeting room is arranged using round tables for high
quality discussion and interaction among the participants.
7. Examples are provided based on the experiences of dozens of
companies around the world.
8. All participants will receive a signed copy of Langdon's latest
book, Permanent Innovation.
Who Should Attend:
Anyone who wishes to further their career in innovation, and
There was a marked improvement in our staff performance learn directly from one the world’s leading innovation thinkers is
after the workshop. In 2006, about 10% of the ideas that our
welcome to attend!
staff generated got past Gate 1 of our assessment model. In
2008, after the workshop, about 90% get past Gate 1. That's
•Business Unit Managers
a huge improvement, and the value to the organization is •General Managers
significant. We’ve also changed the language and concepts •R&D Managers
we use, how we work, our time allocations, and perhaps most •Innovation Managers
importantly the attitude about innovation is completely different •Strategic Planners
now. •Human Resources
•Organization Development
Dr. Daniel Auriel, Bayer Shanghai •Business Development
•Marketing



TRAINER: Langdon Morris
Langdon Morris is recognized globally as an expert on innovation.
He is a co-founder and senior partner of InnovationLabs LLC,
one of the worlds leading innovation consultancies. He is also a
co-founder of China Institute for Innovation.

Langdon and his colleagues work around the world to help
companies, non-profit organizations, and governments to
improve their innovation methods and enhance their innovation
results. He helps its clients through services such as:
Innovation Audits, to help companies assess their innovation
capabilities and target high leverage improvements;
Innovation Workshops on a wide range of topics for very effective
staff development, and,
High Performance Collaboration to solve complex problems.

Langdon is author or co-author of 4 notable business books,
including 4th Generation R&D: Managing Knowledge,
Technology, and Innovation, considered a classic in the R&D
management field, and Permanent Innovation, recognized as
one of the most important innovation titles of the last decade. He
is now working on his next book, The Innovation Master Plan,
which will be published in Q4 2010.

Langdon is also Senior Practice Scholar, Ackoff Center at
the University of Pennsylvania; Senior Fellow, Economic
Opportunities Program, Aspen Institute; a member of the
Innovation Advisory Board of CFED in Washington D.C.; and a
member of the Scientific Committee of Business Digest, Paris.

Many white papers and articles authored by Langdon and
his colleagues can be downloaded at their web site, where
you will also find their highly-regarded innovation blog. www.
Feedback: innovationlabs.com.

Langdon has recently led very successful innovation workshops
The workshop was one of the most successful for these organizations:
workshops I have ever seen in my long history of
conducting and participating in workshops. The Alcatel-Lucent Qingdao; Alcatel Shanghai Bell; Bayer Shanghai;
management was outstanding and generated a BNP Paribas; Boeing; CFED; China Steel; DuPont; Endesa;
wonderful creative energy that built an extraordinary Gemalto; General Electric Shanghai; GlobalSpec; Johnson &
momentum.
Johnson; L’Oréal; NASA; NCB; SAP; Saudi Aramco; Tata Group;
Total Oil.
Lynn Harper, Lead Scientist, Astrobiology,
NASA



AGENDA DAY 1
Each workshop module consists of powerpoint presentations, interactive discussions, and
participant worksheets. Approximately 1/2 of the time is spent in interactive team activities with
high interaction, dialog, and personal conclusions and action planning for participants. The
workshop leader engages in detailed Q&A discussion throughout the workshop to assure thateach
participant has ample opportunities to raise all their questions, and the implications for the
participants are fully understood.

Day 1 Morning Session 9:00 – 12:00
1. The Innovation Master Plan Framework
Objective of Module: Provide an overview of the innovation process. Discussion of strengths and
weaknesses of the existing innovation process for each participant’s company, and targeting the
key areas for improvement.
Topics to be Trained: The Innovation Master Plan Framework, including why/strategy, how/
innovation funnel process, what/innovation portfolios, who/innovation culture, and where/
infrastructure of innovation
Interactive Activities: Self assessment in teams concerning each of the five major elements of the
framework.
2. Innovation & Strategy – The linkage between innovation and strategy
Objective of Module: Explain the linkage between innovation & strategy using case study examples
of IBM and Google;
Topics to be Trained: Role of strategy in defining innovation process and portfolio; four types
of innovation, how companies reinvent themselves and achieve higher performance through
innovation;
Case Study: IBM, Google
Interactive Activities: Exponential change, s-curve, IBM and Google case study insights,
competitive challenges;
Day 1 Afternoon Session 13:00 – 17:00
3. Business Model Innovation – How to develop
innovative business models
Objective of Module: Provide many examples of how companies
use business model innovation for success, and how to apply
this thinking to innovate in its markets
Topics to be Trained: Role of business model innovation
Case Study:
Microsoft Lock-in vs. Open Source: Microsoft vs Linux/Mozilla
Xerox– How Xerox struggled to develop new technology and
new business models.
Interactive Activities: Value matrix model, Business Model
Analysis, case studies insights.
Thanks so much for having supporting us so well
4. Key Learnings and Action Planning in that journey !
Objective of Module: Participants close the day by assessing It was both a success, and a learning experience
for me in particular on collective innovation
and discussing their key learnings from the day, and they work
processes!
on their personal and organizational action plans.
Interactive Activities: Innovation Priorities, Innovation Project Thierry Bonetto
Design Group training & development director, Danone



AGENDA DAY 2
Day 2 Morning Session 9:00 – 12:00

5. The Innovation Process – The 9 steps in the innovation funnel

Objective of Module: Make sure that everyone understands the innovation funnel concept and
each of the 9 steps.
Topics to be Trained: innovation funnel, strategy, portfolio, metrics, research, ideation, insight,
targeting, innovation development, market development, sales
Case Study: Apple Computer
Interactive Activities: Innovation process assessment, innovation process improvements

6. The Innovation Portfolio – Managing innovation risk by adopting the portfolio
model.
Objective of Module: Provide an overview of innovation portfolios
Topics to be Trained: Innovation portfolios, risk and reward, investment portfolios
Interactive Activities: Strategic innovation portfolio

Day 2 Afternoon Session 13:00 – 17:00

7. The Innovation Culture – How to create the
innovation culture
Innovation Leaders – The unique roles and responsibilities of
innovation leaders.
Innovation Champions – How to empower effective innovation
champions.
Innovation’s Creative Geniuses – How creative geniuses find &
develop ideas

Objective of Module: Provide a detailed understanding of the
innovation culture model;
Topics to be Trained: Roles of innovation leaders, innovation
champions, innovation & creativity, innovation geniuses, tacit
knowledge research, needfinding, new innovation opportunities
Case Study: NASA, Southwest Airlines The workshop was very positive experience for
us. We learned a lot about our own organization
Interactive Activities: Innovation obstacles and enablers, tacit
and how we need to evolve to be more innovative.
knowledge observation, case study insights. We’ve already implemented many changes in our
approach as a result of our workshop, including
changing how we exchange information, the way
8. Key Learnings and Action Planning we interact, our resource allocation strategies,
Objective of Module: Participants close the workshop by and we’re working to engage a much broader
community of people in the innovation process.
assessing and discussing their key learnings from the
day, and they complete their personal and organizational action Dr. Sicco Popma, Johnson & Johnson
plans.
Interactive Activities: Innovation Priorities, Innovation Project
Design



ABOUT US
InnoEnterprise China is leading in systematic innovation rating and
consulting services. We realize our ideals by helping enterprises
and organizations establishing innovation systems.Our success
is built on our customers’ successes. Innovation is the key that
unlocks your true potential for success.
As a leading professional knowledge-based company, we are
special for:
An exceptionally high caliber of expertise;
Outstanding innovation experiences, tangible process and
practical tools applied to
thousands of projects,
services, products and
business systems;
Thinking globally, acting
locally; Aggressiveness
in achieving more
values for our
customers.

I think very highly of the work of you and your team,
and consider it one of the best group facilitation
processes in which I've ever been involved.

David Gibbs, Director, Milwaukee
Foundation

Recent Clients:
Alcatel Shanghai, ASP, Bayer, Li-Ning Sports, Cadbury, C-Bons,
Changhong, Conexant, DSM, Emerson Climate, EPCOS, GE,
Gemalto, Grammer Automotive, Haier, Huntsman, Intel Shanghai,
Invista, Johnson & Johnson, Kohler, Kone, Kraft, Lenovo, Nokia,
Packetfront, Pan Asia Technical, Philips, Perfect, PRTM, Putzmeister,
Roechling Automostive, Saint-Gobain, Schneider Electric, Shanghai
Ericcson, Tencent, Verigy, etc.

Upcoming Events:
Innovation Project Management
Workshop Leader: Ray Sheen April 14-16, Shanghai

Speed thinking
Workshop Leader: Ken Hudson June 21-22, Shanghai

Hands-on tool-box for innovation
Workshop Leader: Ken Hudson June 24-25, Shanghai


Innovation Manager Certification Basic

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