The Co-operative Bank introduced the world's first ethical banking policy in 1992 in response to growing customer demand. The policy prohibits investment in companies involved in arms, tobacco, human rights abuses, and other industries. It has driven steady growth and increased customer loyalty. While initially controversial, the bank's ethical stance and customer-led approach have now been widely embraced and have positioned it as a pioneer in the field of sustainable and responsible finance.

1. The Co-operative The Co-operative Bank Case Study Prague 2009 – session three ethical finance

9. Our Sustainable Development Policy Six Partner Groups Formulated a Sustainable Development Policy

14. The 1980s – “Loadsamoney” Why Have a Policy?

15. The banks have to face some hard headlines Why Have a Policy?

26. Has Ethics had an Impact? Operating Profit £m

27. Customer Deposits £m Has Ethics had an Impact?

28. Ethical approach now embraced across the wider Group

29. Increased awareness and media coverage

31. Competitors are now involved

33. ethical finance 2006 The market we’re in…more spending

48. ‘ Ethics in Action’ to Drive Loyalty

50. http://www.co-operative.coop/aboutus /