This document discusses understanding competition in a local market by analyzing existing competitors' strengths and weaknesses, customers' perceptions of competitors, reasons for competitors' successes or failures, and the country's trade agreements and potential non-tariff barriers that could impact market entry and operations. Key areas of focus include identifying local and potential competitors, their size, structure and sustainability; customers' views of competitors' products; and implications of the country's WTO membership and bilateral trade agreements.

1. Understand competition

2. Which competitors are already operating in the market?