This is a presentation "Digital Marketing trends ... and future" by Krzysztof Rogoza (Geneva Digital Marketing Group, gdmg.org) for the Geneva Wordpress Group in November, 2013. Video Recording: https://www.youtube.com/watch?v=iJVnyTGT23k Full audio recording: https://www.youtube.com/watch?v=b91ROe2mS4M

1. Digital
marke,ng
trends…
and
future
Wordpress
and
Internet
Marke,ng
Krzysztof
Rogoza
Geneva
Digital
Marke,ng
Group
gdmg.org

2. All
about
Kris
• 3D
professional
profile

5. Do
you
believe?
• 10
Sci-­‐Fi
Technologies
That
Already
Exist
hNp://www.youtube.com/watch?v=-­‐
hcV422bQP0

9. • Next
IPhone
• Glassware
~
connector
with
a
smartphone
• G+
required
• Limited
access
to
a
user’s
data

10. New
trends
coming
to
the
market
• Facebook
Is
S,ll
Dominant
– But
TwiNer/G+
Ge_ng
More
Popular
• Content
Marke,ng
will
be
s,ll
King
– Conversion
is
a
key
à
la
Google
– Loca,on
based
content
marke,ng
• Social
shopping
(Groupon,
Comparis.ch)
– hNp://fr.comparis.ch/ak,onen/marktplatz/
detail.aspx?id=393779
• Integra,on
of
online
with
offline

11. New
trends
coming
to
the
market
(2)
• 3D
prin,ng
(products
trial)
• Mobile
solu,ons
(ads,
apps)
– 96%
subscrip,ons’
penetra,on
on
average
(source:
ITU)
– But
21%
smartphone
penetra,on
(source:
KPCB)
– loyalty
and
payment
apps
– mobile
shopping
predicted
to
drive
25%
of
retail
sales
by
2020
• More
images
(infographics),
but
also
video
• BYOD

12. And
mobile…
• cars

13. Augmented
reality
hNp://www.youtube.com/watch?v=tnRJaHZH9lo
Augmented
reality
becomes
marke,ng
reality
via
the
virtual
design
of
products.

14. QR
code??

15. Deck
available
at
hNps://www.facebook.com/groups/gvadmktg/
hNp://www.youtube.com/user/GVADMG

16. • Thank
you
for
your
aNen,on.
• Hope
you

17. Appendix

18. Popcorn
,me
• Microsoq
2010
hNp://www.youtube.com/watch?
v=a6cNdhOKwi0
• 25
Futuris,c
Technologies
You
May
Live
To
See
hNp://www.youtube.com/watch?
v=dtbebPcWhe4
• DMKT
trends
hNp://www.youtube.com/watch?v=goLkZgx_i7o

19. Resources
• hNp://cmo.com/content/cmo-­‐com/home/insight/emerging.html
(RSS)
• hNp://www.socialmediaexaminer.com/marke,ng-­‐trends-­‐2013/
• hNp://www.entrepreneur.com/ar,cle/228390

20. Social
media
channels
share