Digital Marketing trends ... and future

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This is a presentation "Digital Marketing trends ... and future" by Krzysztof Rogoza (Geneva Digital Marketing Group, gdmg.org) for the Geneva Wordpress Group in November, 2013. Video Recording: https://www.youtube.com/watch?v=iJVnyTGT23k Full audio recording: https://www.youtube.com/watch?v=b91ROe2mS4M

Business Technologie

Digital
marke,ng
trends…
and
future

Wordpress
and
Internet
Marke,ng

Krzysztof
Rogoza

Geneva
Digital
Marke,ng
Group

gdmg.org

All
about
Kris

•  3D
professional
proﬁle

Do
you
believe?

•  10
Sci-‐Fi
Technologies
That
Already
Exist

hNp://www.youtube.com/watch?v=-‐
hcV422bQP0

•  Next
IPhone

•  Glassware
~
connector
with
a

smartphone

•  G+
required

•  Limited
access
to
a
user’s
data

New
trends
coming
to
the
market

•  Facebook
Is
S,ll
Dominant

–  But
TwiNer/G+
Ge_ng
More
Popular

•  Content
Marke,ng
will
be
s,ll
King

–  Conversion
is
a
key
à
la
Google

–  Loca,on
based
content
marke,ng

•  Social
shopping
(Groupon,
Comparis.ch)

–  hNp://fr.comparis.ch/ak,onen/marktplatz/
detail.aspx?id=393779

•  Integra,on
of
online
with
oﬄine

New
trends
coming
to
the
market
(2)

•  3D
prin,ng
(products
trial)

•  Mobile
solu,ons
(ads,
apps)

–  96%
subscrip,ons’
penetra,on
on
average
(source:
ITU)

–  But
21%
smartphone
penetra,on
(source:
KPCB)

–  loyalty
and
payment
apps

–  mobile
shopping
predicted
to
drive
25%
of
retail
sales
by

2020

•  More
images
(infographics),
but
also
video

•  BYOD

Augmented
reality

hNp://www.youtube.com/watch?v=tnRJaHZH9lo

Augmented
reality
becomes
marke,ng
reality

via
the
virtual
design
of
products.

Deck
available
at

hNps://www.facebook.com/groups/gvadmktg/

hNp://www.youtube.com/user/GVADMG

•  Thank
you
for
your
aNen,on.

•  Hope
you

Popcorn
,me

•  Microsoq
2010

hNp://www.youtube.com/watch?
v=a6cNdhOKwi0

•  25
Futuris,c
Technologies
You
May
Live
To
See

hNp://www.youtube.com/watch?
v=dtbebPcWhe4

•  DMKT
trends

hNp://www.youtube.com/watch?v=goLkZgx_i7o

Resources

•  hNp://cmo.com/content/cmo-‐com/home/insight/emerging.html

(RSS)

•  hNp://www.socialmediaexaminer.com/marke,ng-‐trends-‐2013/

•  hNp://www.entrepreneur.com/ar,cle/228390

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Digital Marketing trends ... and future

1. Digital marke,ng trends… and future Wordpress and Internet Marke,ng Krzysztof Rogoza Geneva Digital Marke,ng Group gdmg.org

2. All about Kris •  3D professional proﬁle

5. Do you believe? •  10 Sci-‐Fi Technologies That Already Exist hNp://www.youtube.com/watch?v=-‐ hcV422bQP0

9. •  Next IPhone •  Glassware ~ connector with a smartphone •  G+ required •  Limited access to a user’s data

10. New trends coming to the market •  Facebook Is S,ll Dominant –  But TwiNer/G+ Ge_ng More Popular •  Content Marke,ng will be s,ll King –  Conversion is a key à la Google –  Loca,on based content marke,ng •  Social shopping (Groupon, Comparis.ch) –  hNp://fr.comparis.ch/ak,onen/marktplatz/ detail.aspx?id=393779 •  Integra,on of online with oﬄine

11. New trends coming to the market (2) •  3D prin,ng (products trial) •  Mobile solu,ons (ads, apps) –  96% subscrip,ons’ penetra,on on average (source: ITU) –  But 21% smartphone penetra,on (source: KPCB) –  loyalty and payment apps –  mobile shopping predicted to drive 25% of retail sales by 2020 •  More images (infographics), but also video •  BYOD

12. And mobile… •  cars

13. Augmented reality hNp://www.youtube.com/watch?v=tnRJaHZH9lo Augmented reality becomes marke,ng reality via the virtual design of products.

14. QR code??

15. Deck available at hNps://www.facebook.com/groups/gvadmktg/ hNp://www.youtube.com/user/GVADMG

16. •  Thank you for your aNen,on. •  Hope you

17. Appendix

18. Popcorn ,me •  Microsoq 2010 hNp://www.youtube.com/watch? v=a6cNdhOKwi0 •  25 Futuris,c Technologies You May Live To See hNp://www.youtube.com/watch? v=dtbebPcWhe4 •  DMKT trends hNp://www.youtube.com/watch?v=goLkZgx_i7o

19. Resources •  hNp://cmo.com/content/cmo-‐com/home/insight/emerging.html (RSS) •  hNp://www.socialmediaexaminer.com/marke,ng-‐trends-‐2013/ •  hNp://www.entrepreneur.com/ar,cle/228390

20. Social media channels share

Digital Marketing trends ... and future

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