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Mail Order Pharmacy - Value, Tactics, Challenges
1. GEORGE VAN ANTWERP
PBM Expert Call
GM, Pharmacy Solutions
Silverlink Communications Pass Through Pricing At Retail:
More Focus On Mail?
February 8, 2011
7. Why Mail Is Important: Price Compression
Retail business (for a PBM) can be a claims
processing business
Too easy to be commoditized
Retail pass-through p
p g pricing will always be a “simple”
g y p
model to pursue
Takes away incentive for PBM to aggressively manage
retailers
Pass-through pricing (like focusing just on discount
percentage) is short-sighted in that it doesn’t look at
net cost (i.e., total cost of ownership)
Medicare shift to bonus payments based on quality (Star
measures))
PBM has to focus on innovation and outcomes
Cigna / Merck agreement
Opportunity for engagement of the consumer is
better
How do you impact medication possession ratio?
7