PPC Gladiators: The Battle for Power in a Crowded Marketing Landscape

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Stretching the marketing dollar can be a daily battle and with the continuous tussle for PPC in particular, you’ve probably had your share of challenging issues and questions. How do you prioritize your marketing dollars? When should you think about moving your marketing budget around? How do you handle "micro-managing" of your PPC accounts? Should you hire an agency for PPC marketing, an in-house staff member, or go the automated path? Digital advertising experts from Hanapin, Searchforce, and Cabela's talk marketing and contend their daily power struggles from their each unique perspectives, which cover every facet of the industry: an agency, in-house team, and automation software. You'll get expert-level PPC tips like: *How to be a successful gladiator for your PPC accounts *Insight into the different perspectives of PPC marketing *How the market landscape can affect your PPC budgeting decisions *How to tackle “micro-managing” of a PPC budget Prepare for the ultimate battle of insights, tips, and expert-advice!

Marketing

#thinkppc
• Kayla Kurtz (Host)
– Senior Digital Advisor at
Hanapin
– Blogger at PPC Hero
– Hero Conf Emcee
– @one800Kayla
Presenters
• Miles Olson
– VP of Customer
Engagment at Searchforce
– Hero Conf Speaker
• Lance Wilson
– Paid Search Program Manager
at Cabela’s
– Hero Conf Speaker
– @crestonwave

#thinkppc
The Topic
PPC Gladiators:
The Battle for Power in a
Crowded Marketing
Landscape

#thinkppc
Join the conversation
• Include the hashtag #thinkppc in your Twitter tweets.
• Or use the webinar question box to send us questions.

#thinkppc
Live Poll Question #1
How long have you been in PPC?
A. Less than 1 year
B. 1-3 years
C. 3-5 years
D. 5+ years

#thinkppc
PPC Gladiators
How can you educate
clients or advertisers
(at the onset or on an
ongoing basis) on the
shift from traditional
marketing channels to
online ones?

#thinkppc
PPC Gladiators
When do you know
it’s time to move
marketing budget
around, either in
general or to PPC
from another channel?

#thinkppc
PPC Gladiators
What methods have you used to tackle
‘micro-managing’ of PPC budget once its
allocated to the channel?
What are you looking forward to at
Hero Conf 2014?

#thinkppc
See today‘s guests & host at
Hero Conf Speaking Topics
Miles Olson| Digital Ad Automation: Creating Impact with Efficiency
Lance Wilson| Make it Personal: PPC for B2C

#thinkppc
Live Poll Question #2
Special Offer:
o FREE Solutions Blueprint: We look at your account and provide
analysis and consultation (For accounts with $20K+ in ad spend).
o No Thanks

#thinkppc
Have more questions?
Thank you for attending our #thinkppc Hero Conf webinar!
• Join us at Hero Conf 2014 this April 28-30 in Austin, TX
» Heroconf.com
• Contact us Directly:
• Webinar Feedback: marketing@hanapinmarketing.com

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PPC Gladiators: The Battle for Power in a Crowded Marketing Landscape

1. #thinkppc #Thinkppc - PPC Gladiators: The Battle for Power in a Crowded Marketing Landscape Special Edition April 28-30, 2014

2. #thinkppc • Kayla Kurtz (Host) – Senior Digital Advisor at Hanapin – Blogger at PPC Hero – Hero Conf Emcee – @one800Kayla Presenters • Miles Olson – VP of Customer Engagment at Searchforce – Hero Conf Speaker • Lance Wilson – Paid Search Program Manager at Cabela’s – Hero Conf Speaker – @crestonwave

3. #thinkppc The Topic PPC Gladiators: The Battle for Power in a Crowded Marketing Landscape

4. #thinkppc Join the conversation • Include the hashtag #thinkppc in your Twitter tweets. • Or use the webinar question box to send us questions.

5. #thinkppc Live Poll Question #1 How long have you been in PPC? A. Less than 1 year B. 1-3 years C. 3-5 years D. 5+ years

6. #thinkppc PPC Gladiators Why do you feel PPC or paid search is a necessary piece of a brand’s marketing picture?

7. #thinkppc PPC Gladiators How can you educate clients or advertisers (at the onset or on an ongoing basis) on the shift from traditional marketing channels to online ones?

8. #thinkppc PPC Gladiators When do you know it’s time to move marketing budget around, either in general or to PPC from another channel?

9. #thinkppc PPC Gladiators How does the brand vertical or competition of the marketplace affect your PPC budgeting decisions?

10. #thinkppc PPC Gladiators What methods have you used to tackle ‘micro-managing’ of PPC budget once its allocated to the channel? What are you looking forward to at Hero Conf 2014?

11. #thinkppc See today‘s guests & host at Hero Conf Speaking Topics Miles Olson| Digital Ad Automation: Creating Impact with Efficiency Lance Wilson| Make it Personal: PPC for B2C

12. #thinkppc Live Poll Question #2 Special Offer: o FREE Solutions Blueprint: We look at your account and provide analysis and consultation (For accounts with $20K+ in ad spend). o No Thanks

13. #thinkppc Live Q&A Time!

14. #thinkppc Have more questions? Thank you for attending our #thinkppc Hero Conf webinar! • Join us at Hero Conf 2014 this April 28-30 in Austin, TX » Heroconf.com • Contact us Directly: • Webinar Feedback: marketing@hanapinmarketing.com

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PPC Gladiators: The Battle for Power in a Crowded Marketing Landscape

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