media

1. How Effective Is the Main Product and Auxiliary texts?

2. Branding
My Branding Aims :
 I wanted to create a brand identity through the creation and promotion of my auxiliary tasks. To create
this brand identity I tried to use synergy between my media product (my music video) and my auxiliary
tasks (my wix website and magazine advertisement) which involved using the same colour scheme,
pictures etc. in all media texts.
 To establish a successful noticeable brand I researched into large well-known brands. This helped me
understand why branding your products is important.
Why Branding is Important:
 Branding is used to make your product seem new and different from your competitors. If done in a
successful way your brand will seem more attractive than your competing brands resulting in your
brand being better known and desired. Therefore, by using synergy you are responding to the need
for effective branding.
 I noticed that when trying to brand yourself you have to consider certain factors: an
initial idea, which is the starting point of your brand. Without your first thought through
idea you will struggle to create a successful brand identity. This initial idea should
summarize your business or in my case products personality and you have to state
what makes it different from every other similar product to yours. In terms of my media
product, this initial idea stage was the development that was taking place during the
planning and research stages.

3. Examples of Corporate
Branding
T Mobile
Nike
Puma
Warner Bros
EE Michelin Tires

4. Branding Continued
 Whilst researching I also discovered that many successful
brands stated that they had a ‘vision’. The vision was where
they wanted their brand to go in the future and how
successful they wanted their brand to eventually be. Brands
also like to empathize their values of their brands – this
needs clarify to your audience what your business/product
stand for. Your values are important as they shape how
people view your product or business. Your values are also
the starting point of communication between you and your
audience. When you establish your values this is when you
can let the personality of your brand shine through to your
consumers. A personality is created through the tone of
language you use, your design and how you communicate.

5. My Initial Idea
My initial idea: throughout my auxiliary tasks I focused my attention to how my artists new
album ‘HUMAN’ was to be released. This was the main connection between my main
product and auxiliary tasks. By creating the idea of a new upcoming album, it was a
great way of being able to re-brand and create a new artists identity. This allowed me to
create the new identity brand, which had its own ‘personality’. Within my main product
and auxiliary tasks I stuck to the same brand personality, which is easily visible to the
audience creating the idea of synergy between my main product and side products.
As said previously, a brand’s values are the platform for communication between the
producer and the audience. My music video (main product) touches on the idea of
being knocked down and becoming a stronger person. I wanted the artists to seem
inspirational but genuine at the same time. So in my website I featured a gallery of fun,
not too serious photographs and a blog where the artist can interact with their audience
and give them an insight of her life.

6. Synergy
To help create my brand identity I had to become familiar with the idea of synergy
and cross media convergence - to establish a brand identity I had to create clear
visual links between my main product – my music video and my sub products: my
Wix website and magazine advertisement.
My music video had a dark emotion overall of sadness and self-disbelieve.
Throughout my video (my main product) we used very light washed our tones to
depict the stripped down emotion of our main character. To make a clear liink
between my music video and other products I decided to opt for this washed out
colour scheme (which consisted of greys, muted purples and blues – very cool
toned colours) In my magazine advert and Wix website. By being consistent with
my colour scheme throughout all my products my audience can visually a ‘theme’
which leads to the idea and effect of a recognisable brand thus synergy has taken
place.

7. Washed out colour
scheme throughout
all media products
for brand effect
created through
synergy
Online website
Magazine advert
Music video (washed our colour created through filters on Final Cut

8. Visuals and Imagery
 Through the use of imagery, I was able to express the brand – Molly Cooke identity. I used the same
image for my magazine cover as well as on my homepage; by doing this my audience is able to link
the two auxiliary tasks together. Furthermore, I used the same iconic geometric symbol throughout my
auxiliary tasks which was used to represent the underlying meaning of the song (meaning how Molly
is not a robot has only human and has human feelings, the geometric symbol felt quite robotic like so,
I thought this symbol was a way of linking the music video to my auxiliary tasks) By using this symbol
throughout my auxiliary tasks it became a very noticeable feature and helped build the brands
identity.
Wix Website Homepage
Promotional poster
Same Image to create a
link/synergy between both
products
Geometric
Symbol used
for iconic effect

9. Cross Media Convergence
 My main product and auxiliary texts would not be effective as a whole if I had ignored the idea of
cross media convergence - meaning when a range of different products or technologies link together
as a whole creating a ‘mass’ of integrated products and technologies.
 Cross media convergence is important as many media institutions have realised that audiences enjoy
using converged technology therefore, I wanted to offer this to my target audience.
Examples of Cross Convergence between my main product and auxiliary texts:
My Wix Website was the main platform that helped me carry out my cross media convergence. The
homepage of the website is completely dedicated to the new album ‘HUMAN’. By creating an ‘album’
that featured the same name of my music video and featuring it on the homepage it allowed me to
further draw attention to my main product – my music video thus creating synergy. Within my website
I also created a ‘Music’ page which featured top songs and albums. On this page I decided to feature
our final music video at the very centre of the page so my audience have no choice to scroll past it
without. By placing my main product/music video on one of my auxiliary texts I am combining both
technologies thus making them work effectively with ones another.
My magazine advert also has the website address to my Wix website by including my website link, the
audience are able to then browse the website and then proceed to access my music video which is
available on the online website therefore, my main product and texts are working in conjunction with
one another. Coming together as a ‘whole’ rather than three different products that are not relatable to
one another. By using the technique of convergence I am successfully reinforcing the ‘Molly Cooke’
brand identity.

10. WIX Website In conjunction with Magazine Advert +
Music Video
As said previously the website took content from the magazine poster and music video thus creating synergy.
I used the same bold ‘Human’ logo on my homepage which also featured on my magazine advert further the idea
of synergy.
Featuring the music video on the music page of the website drew attention to another media that the fans would
be familiar with.
The main photograph of Molly singing into the microphone was staged to imitate ‘typical’ Pop singer photographs
of the artists performing. I used this image not only on my website but on my magazine advert thus creating
synergy.
The geometric symbol is featured throughout my Wix website and magazine advert, unfortunately I would have
used this symbol throughout my music video however, due to working in a group and doing different auxiliary
tasks we couldn’t incorporate individual features of our auxiliary tasks into our music video. If we had done
separate versions of the music video incorporating our own separate features the synergy between all texts
would have more effective.

11. Merchandising and Synergy
I created merchandise to further the effect of synergy between my media
texts.
I used the same image as my magazine
advert for a fan poster thus combing the two
creating synergy.
I used the same/similar logo throughout my
merchandise which recreated a brand look
and linked back to the imagine used on my
website and magazine poster resulting in
synergy.
I created ‘HUMAN’ official tour T-
shirts which helped play on the idea
that there was a new album our
which is why the artist is touring,
making the overall website appear
more realistic.

12. Gallery
I created a gallery of pictures of our artist
Molly. I decided to include more casual
‘fun’ photographs or her with her friends to
make her more relatable to her younger
target audience. However, the gallery page
also allowed me to promote and link back
to my media texts. Though I did not include
the official edited image of the magazine
advert I did include the image of Molly
singing into the microphone (which is the
main imagine on the advert and homepage
however it is edited differently) so the
audience would again relate it to the
website and magazine advert and then to
the main product/music video.

13. ‘Integrating Personality’
To give the website ‘personality’ I
integrated social media buttons that
would take you to Molly Cooke’s
social media websites allowing fans
to interact with the artist.
To further this interaction I created a
‘Blog’ page on the website which
updated the fans on what Molly was
getting up to in her day to day life
which again allowed the fans to get
an insight into her life and allowed
Molly to communicate with her fans.
By allowing fans to contribute the
‘Molly Cooke’ brand is given more of
a personality as it is interactive.

14. Effectively Establishing A Brand
 Through me actively trying to use synergy between my main
product and auxiliary tasks I feel the brand I constructed was done
effectively.
 Between all products there is the same overall aesthetic which is
what I had originally set out for as I wanted there to be strong links
between all my media products which would therefore result in an
effective brand. I wanted to created brand awareness and a
successful brand image that was recognisable to my target
audience. To do this I split this image throughout my main product
and auxiliary tasks, for example all products features the same
colour and scheme and images throughout. Through the use of
using the same theme throughout all my media products it allowed
me to use cross media convergence which helped me promote the
brand and my media products effectively.