2. What I did and Why?
The same as my Short film questionnaire I had asked the same 20
participants as I was sure that these participants are familiar and enjoy
watching short films. This also insures that they have come across short
films advertisement, like posters and therefore this will help me gather
knowledge and understanding of what my short film poster should consist
of in order to persuade and grab the attention of my target audience. My
questionnaire contained a total of 7 questions which were either open or
closed question, which again had enabled me to gather detailed data, into
what my poster should contain in order to convey and present what my
moral message and narrative is.
3. My findings – What do you expect to be
on a film poster?
Near enough all my participants were vague and brief in their answer, they had said that
they expect an image, title and a bit of text. But someone had stated that within a film
poster they expect….
• the image technique like the shot, mise-en-scene, should convey the genre of the film
and a clue of what the narrative is.
• Also the title needs to be big a bold, so it stands out to the audience and grabs their
attention.
• There should be some sort of slogan or caption which is relevant to the narrative and
again gives the audience a clue of what to expect from the film.
• There should be a little paragraph (billing Block) of the productions company.
The reason I had asked this question is because what want to discover what the audience
remembers when seeing a poster, as it is these aspects that stick in their mind. So in order
to persuade my audience I need to make sure that these aspects that are mentioned, stands
out to the audience in the same way but also it makes me aware of what aspects to make
clearer to the audience, like the billing block.
4. My findings - Which short film poster would
encourage you to watch the film?
Which short film poster would
encourage you to watch the film?
the Black Hole
Connected
Lifted
Thieves
5. My finding - What is it about this
film poster that you like so much?
With the participants who had said that the film poster ‘Connected’ and ‘The
Black Hole’ where the most encouraging and persuasive posters, had said
that the way they present the subjects, in centre shot, gives them an insight
into who or what the film is about and also it plays on their minds of, how
they are/it is relevant to the narrative. Where as the film poster ‘the Black
Hole’ gives them no sense of what the film is about and therefore less
persuasive. ‘Connected’ and ‘Lifted’ were also successful in conveying genre
though mise-en-scene, which is also a persuasive technique as in conveying
the genre of the film, which tells the audience what to expect as each genre
has conventional guidelines which categorises them, which is noticeable to
the audience. So by conveying the genre informs the audience and therefore
persuades them.
6. My findings - What type of advertising do you
feel persuades you the most to go and watch
films?
What type of advertising do you feel persuades The reason I had asked
you the most to go and watch films? this question was
because I wanted to
Posters/Billboards
know if film posters are
a persuasive form of
Trailers advertising, (which
clearly shown here it is)
Via Social network so it would give me a
advertising rough idea of how much
Chat show talks influence film posters
have over an
Magazine reviews audience, and how
successful I need my
poster to be.
7. My findings - What is it about this form
of Advertising that persuades you so
much?
The majority of participants that said poster/billboards where the most
persuasive form of advertising, had said that it was because it informs the
audience of what to expect from the film but at the same time it still adds a sense
of mystery and it doesn’t give to much away, where as even though trailers are a
brilliant and successful advertising technique it gives a bit to much away, but
with film posters the audiences expectations are increased and the mystery of the
narrative is still there.
8. How my findings have
influenced my film poster?
From my findings I have found out that when coming to produce
my film poster I am going to have to take into consideration that
I have to create a poster that reach's expectations of both females
and males, and that I take into consideration the points that they
had made, like a good and hard hitting image, in order to
persuade them to watch my film.
I have found that I need to illustrate all the genres of my
product, which are a thriller, romance and crime, via visual
techniques like imagery and textual techniques like the slogan
and caption. Overall this questionnaire has enabled me to
discover the expectations of my target audience when it comes to
film posters and how to persuade them via posters. Also how I
can build up their expectations in order for my product to
become successful
9. Evaluation
If I was to carry out my questionnaire again I feel to I should of
added more closed questions as it would have given me more
specific data and therefore giving me a clear understanding of what
to add to my poster. I would also have asked about the different
components within a poster like the title, caption etc, and asked how
do they persuade the audience and what is it about them that informs
you of the film. As the questions I had originally asked were to vague
and broad, where as asking them about individual elements, informs
me of what exact elements to add to my poster, in order to persuade
the audience. Overall I feel my primary research was successful as it
has given me ideas of what to include in my poster to reach the
expectations of my target audience.
