Ipo

IPO : Marketing Objectives, Scenario, Strategy and Recommendations

IPO : Marketing Objectives ,[object Object],[object Object],[object Object]

Target Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PR Activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PR Roadmap MEDIA RELATIONS NON-MEDIA RELATIONS Media Conferences Press Re leases Media interviews Guest Columns Generic Articles Analysts Roadshows Fam trips with Equity Analysts Briefings Roadshows TALKING POINTS Corporate & Financial Performance Company Management Profile Industry outlook Company’s future Plans Growth Potential Key Messages

Advertising Activities ,[object Object],[object Object],[object Object]

Activity Issue Advertising Announcement Ad Issue Opens Today Issue Closes Today Price Discovery Post-issue Advertising

IPO marketing strategy PR Agency suggests 1 to 1 interview in press and electronic channels immediately. After filing, PR will focus on the cost of expansion and means of finance and the deployment mode. Stress will be on the strong financials and the unique business models of the company. Agency suggests intensive PR on expansion programme and industry related news and views.

IPO marketing strategy Logistics PR-IR Agency suggests press/broker conferences in Mumbai, Delhi, Bangalore, Ahmedabad, Rajkot with analyst meet in Mumbai. NRI meets to be planned according to the requirement.

Timelines (assumed) ,[object Object],September 11 Prospectus Announcement September 18 Issue Opens September 25 Issue Closes October 2 Price Discovery

Pre-IPO Phase July Week 2 – August Week 1

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Media Relations

Media Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Activity Table Timeline Activity July Week 2 – July Week 4 ,[object Object],[object Object],[object Object],[object Object],July Week 2 (15/7/06 tentative) ,[object Object],July Week 3 – July Week 4 ,[object Object],August 1 ,[object Object]

Messaging Grid ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

IPO Phase September Week 1 – October Week 1

September 2006 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PR & IR Cost Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ipo

Recommandé

Recommandé

Contenu connexe

Tendances

Tendances (6)

Similaire à Ipo

Similaire à Ipo (20)

Ipo