4. Seven things you need to know about TV
September new programs grids
1) The channels marketshares (based on TV ratings) are stable in Sept 2013 vs Sept 2012.
2) The Top10 (TV ratings) in the North is exclusively composed of Flemish productions.
3) The Top10 (TV ratings) in the South is composed of 80% of RTL-Tvi programs and by
40% of local productions.
4) The cycling competition is a real Buzz program (Twitter & FB mentions) in the North &
in the South. Also the show duration was a-typical.
5) Next to the cycling competition, the shows that buzzed the most are local productions
in the North.
6) There is no coherence (at all in the South) – so far and on the analysed period –
between Top 10 shows comparing TV ratings and Social Buzz.
7) There is no coherence – so far and on the analysed period – in terms of channels
marketshares comparing TV ratings and Social Buzz.
17. Market shares - North & South - Social Buzz
Without Wereldkampioenschap wielrennen
6,6%
24,7%
17,3%
2,9%
64,5%
0,6%
7,7%
3,4%
8,9%
61,7%
1,6%
Without Wereldkampioenschap wielrennen
10,3%
0,4%
16,4%
25,8%
41,3%
12,7%
1,1%
60,2%
31,8%
Source : Tevizz – volume of mentions measured on the main social platforms of more than 28 shows among 5 channels in the South and
more than 35 shows among 7 channels in the North, during the analysed period.
18. Coherence TV Reach & Social Buzz ?
North - SEP13
Source : CIM TV, Audimetrie , South, rating (%, Live+6+Guests, ranking), market shares (%, Live+Guest), PRP 18-54, 02:00-26:00, SEP13, Top
20 programs on a monthly basis (more than 15 minutes duration, commercial breaks not included, without duplication)
& Tevizz – volume of mentions measured on the main social platforms of more than 35 shows among 7 channels during the analysed period
20. For question/information
Erwan Bras – erwan.bras@havasmedia.com – SoMe
or
Yvon Collette – yvon.collette@havasmedia.com – TV
Go also here : https://www.facebook.com/HavasMediaBelgium?fref=ts
Or here : https://twitter.com/HavasMediaBE
Or here : http://fr.slideshare.net/havasmediabe