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BP's New Media Strategy to Restore Brand Image & Increase Coffee Sales

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BP Oil New Media Marketing Strategy
Current Business Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Deepwater Horizon Oil Spill ,[object Object],[object Object],[object Object],[object Object],[object Object]
New Media Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object]
New Media Campaign ,[object Object],[object Object],[object Object],[object Object]
Blogging ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Allocated Budget, Timeline and Launch Period ,[object Object],[object Object],[object Object],[object Object],[object Object]
Effectiveness, Maintenance, and Tractability ,[object Object],[object Object],[object Object]

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BP's New Media Strategy to Restore Brand Image & Increase Coffee Sales

  • 1. BP Oil New Media Marketing Strategy
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