Increase your sales with a visual content strategy on your website. Start using the UGC of your clients to convert it into e-commerce sales.

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Visual Content Marketing
Increase your sales with a visual content strategy on your website

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Insight
Because UGC is AUTHENTIC
83% of consumers trust UGC more than advertising.
of customers look for visual contents of other customers (UGC) on
social media before buying
Why?
65%

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Some brands use already UGC
On their website

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Estée Lauder, February to November 2015 - London
street: social photographers
UGC : selfies #IamBeauty
brand: product contents
A collaboration with:
- Estée Lauder (Brand)
- Cosmopolitan (Agency)
- Headoo (Service Provider)
Instagram : 5800 posts
130 collected e-mails
(photographer)
Per month
See the website: http://iambeauty.cosmopolitan.co.uk/

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Longchamp, June to December 2015- Worldwide
See the website : http://lepliage20.longchamp.com/?dp=me-and-my-le-pliage
In-store event: social photographers
UGC : photos sent by email + text
Video : https://vimeo.com/112409258

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Sunglass Hut, February 2015 - London
Event : In-store activation with social photographers
2.1M
facebook displays
1.27K
collected e-mails
12.97K
unique views
2.45K
facebook posts
+15%
sales

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American Eagle Outfitters, April 2015 - London
850 pictures
55K facebook displays
See the website: http://headoo.com/fr/diaporama/784/mosaic
In-store event:
photos taken by connected hostesses
UGC : selfies

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KFC, December 2015 to February 2016 - Blois
10 contents #KFCBlois generated per day
123K displays on social media
1 person for 1 post = 177 people reached
on average
UGC : selfies
Brand: Promotional Movies

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And you?
Do you know how many contents involving your brand are
published on social media ?
Headoo can help you get the best of this opportunity

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Visual Commerce Technology
Increase your sales

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4 simple steps
Collect & Moderate Enrich Display Analyse
Headoo’s solution collect all the UGCs
linked with your brand. Only the contents
that you have an interest in are selected
and rights are automatically managed.
Enrich your contents with
tags (product reference)
Diffuse automatically (API) your enriched
contents on your e-commerce website.
Measure the digital impact of
your operation and conversions
Backoffice BackofficeBrand’s website

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Benefits
+ Customer Loyalty
Expand the relation between your brand and your consumers by engaging one to one conversations and
rewarding them for their contributions. Turn your customers into ambassadors and reach their friends community.
+ Sales
Increase your audience on your e-commerce website & your conversion rate by 3 to 15%
+ Contents
Reduce by 20%, your Content Marketing expenses by managing user generated contents, copyright free
Make the most of your customers creativity to highlight your products!
+ SEO
Constantly improve your SEO as your UGC database grows.

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Other products
Visual Marketing for in-store events, shoppable instagram

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Visual Marketing for in-store activations
KFC - Restaurants
American Eagle - Fashion

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Visual Marketing for events
https://vimeo.com/131104795
MOET - Luxury
https://vimeo.com/150673762
COCA COLA - Drinks

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Shoppable Instagram
Offer to your consumers the possibility to buy directly the products seen on your instagram account.

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Mentions légales :
Cette présentation établie par HEADOO a été rédigée à titre strictement confidentiel et dans le seul but de permettre aux clients de Headoo d’évaluer l’intérêt de la solution proposée.
Le client limitera la diffusion de la présentation aux seuls salariés ayant à la connaitre pour les besoins de l’évaluation, et s’interdit de divulguer directement ou indirectement à un tiers, tout ou une partie de la présentation et des
informations qu’elle contient sans l’accord préalable de HEADOO.
HEADOO se réserve l’intégralité des droits d’usage, de reproduction, de représentation et d’adaptation relatifs à cette présentation.
Copyright © Headoo 2016 - all rights reserved
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Contactez l’équipe : www.headoo.com/fr/contact