Heather Guffin presents the ATR company bio... The Association of Timeshare Recyclers company bio details the mission, vision and objectives of the non-profit organization. The ATR bio also covers the product suite of the company including existing solutions such as, timeshare exit strategies, timeshare trade-in initiatives, and timeshare re-sale programs. The Association of Timeshare Recyclers has six membership options created to benefit the comprising components of the timeshare secondary market. One of these membership levels is the ATR-TOC (Timeshare Owners Coalition) which is an organization comprised of timeshare owners and secondary market businesses whom each receive the many benefits of ATR membership. The funds raised through membership are filtered back into the Association of Timeshare Recyclers legislation efforts.

2. DEDICATED TO TIMESHARE
EXIT STRATEGIES THAT WORK

3. Our Mission
and Vision
Mission
The mission of the ATR is to find, create
and promote timeshare exit strategies that
work for the consumer, timeshare
resorts, and primary market companies.
Vision
The ATR vision is to be influential in solving an
industry defining issue, which is how to balance the
needs of timeshare consumers who do not want
to continue to pay maintenance fees for programs
that they are not using, with the timeshare resorts
who rely on fee collection to run effectively.
By building with the end in mind, which is really
the secondary market, we will reinvent the
timeshare product and give consumers the
vacation programs that they have been asking
us for.
Heather Guffin,
President & CEO of the ATR

4. The Association of Timeshare Recyclers (ATR) is a
non-profit organization. Our mission is to find, create, and
promote exit strategies that work for the timeshare
industry as a whole.
The ATR is based on four key objectives.
1. To find and promote viable and economically healthy
exit solutions for timeshare owners that work for the
entire timeshare industry.
2. To be an ambassador and champion for the
timeshare secondary market with consumers, the
timeshare industry and government officials, through
public relations campaigns, consumer education,
and lobbying efforts.
3. To be an industry benefactor and promoter of
innovative solutions that increase the general
efficiency of the secondary market. Including
education of timeshare secondary market
companies who are not producing good results.
4. To promote and maintain a code-of-ethics for
timeshare secondary market companies.
Our Objectives

5.  People come first, non-human entities come
second.
 Simple, balanced, and common-sense
approaches work best.
 Timeshare is not complicated, and should never
become so.
 Win-Win solutions always exist.
 Doing the right thing will never lead us down the
wrong path.
Our Values

6.  Vacations are important, and so are the resorts and
hotels that provide them.
 Unscrupulous secondary market companies
negatively impact the entire industry and need to be
stopped.
 There is the right timeshare or vacation program for
everyone. We merely have to match the correct
membership with the correct owner.

7. ATR-TOC Timeshare Owners Coalition
The ATR TOC was developed and launched based on the ATR
objective of supporting the secondary market and its components. One-
hundred percent of TOC proceeds are directed towards ATR legislative
efforts.
The Timeshare Owners Coalition is dedicated to protecting the rights of
all timeshare owners, including their right to easily exit their timeshare
without negatively affecting their credit score or having to endure years
of harassment by credit collectors.
HOA Outreach Program
Provides numerous functional solutions to help bridge the gap and
eliminate the disconnect between HOAs and their members.
Inventory Assumption Services: ATR Inventory Acquisition Program for
ATR affiliated trade-in companies, the ATR has an inventory acquisition
program whereby the ATR will assume your traded-in inventory.
Closing Services
White Label ATR Closing Services for ATR affiliated trade-in
companies, who would like to have assistance in transferring or closing
intervals.
The ATR-TOC is a special division of the
ATR that coordinates directly with
timeshare owners to help coach them
towards the many different ways they can
get full use of their timeshares, and also
to raise awareness of the many timeshare
exit strategies that exist, and which
promote a healthy industry.
Heather Guffin,
President & CEO of the ATR
Products and
Services

8. What can the ATR do for
Active Sales Companies?
Developers
1. Trade-in Benefits
• Huge increase in VPG
• No cost to you
• Increases consumer flexibility
• Best exit strategy offered by the industry
• Fuels the secondary market
2. Affiliated ATR Trade-in Company
Benefits
• Vetted by the ATR
• Abide by our code of ethics
• Demonstrate where inventory is going
• Supply leads (ATR anti-relief & exit strategies
that work campaign)
3. ATR Logo Benefits
• Demonstrates that your organization is
responsibly utilizing trade-ins
• ATR Guarantee
4. ATR Inventory Fulfillment Program
Benefit
• Rent our weeks
• Cleaned and Pressed Confirmed
Inventory
• Unconfirmed Inventory for making
special requests
• Hot Weeks and special offers

9. What can the ATR do for
Travel Clubs?
Travel Clubs
1. Trade-ins Benefits
• Huge increase in VPG
• No cost to you
• Increases consumer flexibility
• Best exit strategy that the industry offers
• Fuels the secondary market
• Anti-relief strategy
2. Affiliated ATR Trade-in Company
Benefits
• Vetted the ATR
• Abide by our code of ethics
• Demonstrate where inventory is going
• Supply leads (ATR anti-relief & exit strategies that
work campaign)
3. ATR Logo
• Demonstration that your organization is responsibly
utilizing trade-ins
• ATR Guarantee
4. ATR Inventory Fulfillment
Program Benefits
• Rent our weeks
• Cleaned and Pressed Confirmed
Inventory
• Unconfirmed Inventory for making
special requests
• Hot Weeks and special offers

10. ATR HOA Outreach Program
Collection of specialists in resort operations that can
consult and offer comprehensive solutions for HOAs.
• Comprehensive surveys to evaluate resort health
• Deed-back solutions
• Offsite resale programs
• Onsite resale programs
• Member upgrade programs
• Rental programs
• Capital investments
• Developer match program
Be Positive:
If you sold it once, you can sell it again.
What can the ATR do for
Resort Management Entities?

11. ATR-TOC
Timeshare Owners Coalition
• Source of information for exit strategies that work
• Accurate industry information about purchasing,
using, and exiting a timeshare
• Free press release site for consumers, monitored
by timeshare professionals to ensure accuracy of
information
• Bi-Monthly newsletters to keep timeshare owners
up to date with industry happenings
• E-books
What can the ATR do for
Timeshare Owners?

12. Credibility
• Carry the ATR logo
• Be listed on the ATR website
• Certified developer programs
Cloud-based systems
• Increase efficiency
• Decrease cost and time of transactions
• Increase control through checks & balances
• Constant user monitoring by system
• Better communication with developers & customers
• Automates a large amount of the closing process
• Get better results
Network of secondary market companies for
support
• Referral Services
Have a voice and get involved
What can the ATR do for
Secondary Market Companies?

13. What can the ATR do for
Secondary Market Companies?
ATR Collection of
Cloud-Based Systems

14. Timeshare Resorts:
Never stop selling
• Continually recycle their inventory
• Keep resale values high
• Consistently improve property
• Offered new locations within group
• Continually engaged and upgrade
members
• Developer presence is constant,
perpetuating sales and marketing
• HOAs continue to compete for
owners business
Timeshare Owners:
Can easily exit timeshares
Resale returns are higher
• Kelly Blue Book concept
• Authorized Reseller
Trade-ins provide increased liquidity and
competition within the industry
Rental market increases and covers members
maintenance fees during years when they do
not want a timeshare style vacation
Imagine a timeshare
industry where:
Timeshares
are flexible
Timeshares
retain their value
Timeshares
are easy to exit

15. Become a Member
We believe that you have to be in a state of
constant achievement and continuously
searching for new objectives that you have
yet to accomplish. We are consistently
looking for new solutions to improve the
industry as a whole.
Heather Guffin,
President & CEO of the ATR
The Association of Timeshare Recyclers offers great
membership options and benefits to help build and
improve businesses, increase brand awareness and
grow the effectiveness of timeshare industry companies.
Becoming a member of the ATR offers a vast array of
benefits and dynamic solutions for every component of
the timeshare industry.
The primary advantages of membership include the
permitted use of the ATR logo which certifies your
business as a trusted company with the timeshare
industry. Along with access to the ATR proprietary CRM
systems including the ATR:
• Direct Referral System
• Help Desk
• Transfer System
• Rental/Resale System
The Association of Timeshare Recyclers also offers the
ATR Fulfilment Program, Online Directory, legislative
updates pertaining to the timeshare industry and much
more.

16. ATR Logo
Online Directory
Closed Meetings
Bi-Monthly Newsletter
Direct Referral System
Help Desk
Transfer CRM System
Rental/Resale CRM System
Fulfillment Program

17. You are here in order to enable the world
to live more amply, with great vision, with a
finer spirit of hope and achievement.
You are here to enrich the world...
Woodrow Wilson

18. w ww.timesharerecyclers.com