Heather Guffin

President and CEO

Travel / Tourism

Hi I´m Heather Guffin the President & CEO of the Association of Timeshare Recyclers, and Alliance Sales and Marketing Solutions. Alliances That Work (AKA Alliance Sales & Marketing Solutions) is a US based private equities group that develops cloud based software and dynamic solutions for competitive sales and marketing businesses. One of those solutions is the ATR (Association of Timeshare Recyclers) which is a non-profit organization that was created to help promote the secondary market of the timeshare industry. Through raising awareness about exit strategies, outreach programs, and opposing timeshare legislation that impedes businesses, the ATR aims to support the secondary market..