Integrated Social Media Best Practices for the Church
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Slide deck from May 24, 2011 presentation on integrated social media best practices for the church, presented with The City.
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Integrated Social Media Best Practices for the Church
- 1. Integrated Social Media Best Practices for the Church Matt Brooks Lead Pastor at LifePoint Church Matt Heinz President of Heinz Marketing Inc.
- 3. 12 yrs of marketing, business development and sales
- 4. Focuses on greater sales, revenue growth, product success and customer loyalty
- 5. Lives in Kirkland, WA with his wife, 2 children, dogs, cats and 6 chickens
- 6. Twitter - @HeinzMarketingTweet your questions to @TheCity using hashtag #thecityconvo
- 8. On of the founding pastors at LifePoint Church
- 9. Married to his best friend, Jennifer. They have two boys.
- 10. Twitter @matt_brooks_Tweet your questions to @TheCity using hashtag #thecityconvo
- 11. The Basics Know your audience Know their preferences Get to know their networks Get started! Tweet your questions to @TheCity using hashtag #thecityconvo
- 12. Two fundamental questions Where is my congregation? Where am I most comfortable? Tweet your questions to @TheCity using hashtag #thecityconvo
- 13. Who are your influencers? Within your church & community Where are they? Join & participate vs. create Tweet your questions to @TheCity using hashtag #thecityconvo
- 14. How to execute It starts (and ends) with great content Use an editorial calendar Pull content ideas from your congregation & your peers Create continuity across channels Cross-promote Tie back to common platform (your Web site, your blog, The City) Tweet your questions to @TheCity using hashtag #thecityconvo
- 15. Tools Wordpress HootSuite or TweetDeck dlvr.it, timely.is, bit.ly, TweetAdder Cross-platform shortcuts #fb #in Tweet your questions to @TheCity using hashtag #thecityconvo
- 17. On of the founding pastors at LifePoint Church
- 18. Married to his best friend, Jennifer. They have two boys.Tweet your questions to @TheCity using hashtag #thecityconvo
- 20. 12 yrs of marketing, business development and sales
- 21. Focuses on greater sales, revenue growth, product success and customer loyalty
- 22. Lives in Kirkland, WA with his wife, 2 children, dogs, cats and 6 chickens
- 23. Twitter - @HeinzMarketingTweet your questions to @TheCity using hashtag #thecityconvo
- 24. Integrated Social Media Best Practices for the Church Brought to you by Visit us at onthecity.org