Presentation to stimulate discussion about taking a place based approach to digital inclusion

1. Section Divider: Heading intro here.
Get Ready, Get Online:
Digital Inclusion Barnet
Helen Milner
Chief Executive, Online Centres Foundation
21 March 2013

2. For most citizens the internet is
part of everyday life:
UK consumers buy the most online
per capita globally
Boston Consulting Group “The internet
economy in the G20”, 2012

3. 82% of internet users say they have saved
money in the last six months by using the
internet
with 46% saying they’ve made significant
savings
Source: Ofcom UK Adults’ Media Literacy Report, 2011

4. Comparison before users lives – before and after
UK online centres
Feel less concerned
I do not feel concerned about my levels
and after using the
of qualifications, training or skills
about skills, work
n=75
100%
internet and health
80%
60% I do not feel concerned
I communicated as much
about my work position
as I would like to with friends
n=51
40%
Communicate 20%
more 0%
I communicated as much I do not feel concerned about
as I would have liked my health
with my family n=75
Feel more connected to
local community
I felt part of my local community
"Yes" Before "Yes" After
“Does the internet improve lives?”
Freshminds April, 2009

5. But, 16m adults are not frequent
and competent internet uesrs

6. Everyday use is exploding for many,
creating a bigger divide
Percentage UK population use of the internet
Source: ONS up to Q3 2011

7. Digital can be for everyone
• 82% of adults have ever been online
(ONS)
• 79% are regular internet users (BBC),
meaning that 1 in 5 do not use the internet
• 71% C2DE
• 51% over 65
• 50% no qualifications
2012

8. UK online centres: 5,000 Community Partners

9. Not owned, managed or funded by us
Centre search and free phone number search

10. No such thing as a typical centre.
All centres do something else (and support digital skills).
Most centre partners run outreach sessions in care homes,
pubs, clubs, village halls, mosques, churches, social
housing, et al

12. National + Local Campaigns

13. Volunteers

14. 1m people learning & getting online
* UK online centres: April 2010 – July 2012

15. Click to watch video

16. Clive: One in a
Million
• Clive was made redundant at
56. He has now found work
• One unemployed person costs
the government £8,000 a year
• 8% of 1m = 80,000
• 80,000 people @ £8,000 each
= £640m a year
£640m a year

17. Government Digital Strategy
6 November 2012
Digital by Default
• “Central Government where possible
must become a Digital Organisation. These
days the best service organisations deliver
online everything that can be delivered
online … allows access to information and
services at times and in ways convenient to
the users rather than the providers.”
Francis Maude

18. £1.7bn - £1.8bn a
year
Estimate savings moving services
offline to digital channels
Government Digital Strategy, 6 November 2012

19. 1000 people x 2 contacts saved a month
= £133,800 a year
Costs per Saving if
contact (SOCITM shifted online
research 2012)
Face to face £8.62 £8.47
Phone £2.83 £2.68
Online £0.15

20. Welfare Reform
• 12m people affected
• Goal for 80% to interact online
• Estimate that c. 6m people don’t have the skill
level currently to be interact unaided
• Role for Local Government, Housing
Providers, community organisations and orgs
like Online Centres Foundation to do
something to help those 6m people

21. It matters to people

22. Digital + You
• Make Barnet Digital
-> a digital strategy drives digital inclusion
• Drive digital inclusion for social reasons
-> it will enable people to access online
services when they need to

23. Wakefield District Housing
• 80 volunteers (employees & tenants) have helped
640+ tenants to get online so far this year
• Top 3 tiers of management use their iPads to
support mobile/flexible working, moving towards
paperless
• New ‘responsive’ website for any internet-ready
device, including mobile phones and games consoles

24. Peabody’s revenues team
will deliver roadshows
with its Digivan.
Roadshows will target
residents affected,
providing information and
support.
Digital Champions are
being trained to offer
support with opening
bank accounts online
and searching for jobs.

25. 5.2 million households in the UK without
internet access: Why?
• MOTIVATION: 54% said they did not have a
connection because they felt they didn’t need
one
• SKILLS: 22% cited a lack of internet skills
• ACCESS: 15% reported equipment costs were
too high; 14% said that the cost of connection
was too high; < 1% reported a lack of
broadband availability in their area as a reason
Source: ONS “Internet Access Households & Individuals” 2012

26. Need action in each of these areas
What can be done for free?
- signposting, free online
resources, volunteers
What can be done with
partners?
- Local UK online centres,
JCP, local employers
What needs investment to
make happen?
- Staff to organise
volunteers, computers in
foyers and common areas,
set up a ‘UK online centre’

27. Pledge today
#1 Develop partnership with local UK online
centres
#2 Set up an online centres in YOUR
organisation
#3 Volunteers
#4 Link to LearnMyWay or Centre Search on
your websites
#4 A area-wide campaign … Get Online Week in
October 2013
#5 Join things up: area-wide programme, start

28. Remember

29. It’s not about technology, it’s all
about people

30. Thank You
helen@ukonlinecentres.com
@helenmilner on twitter
www.ukonlinecentres.com
www.learnmyway.com
http://digitalhousinghub.ning.com/