The document provides an unconventional perspective on business promotion and personal branding. It suggests renting Scott's brain for access to his creativity, advice, and perspective in a space of acceptance, candor, and facilitated discovery. This relationship would accelerate the renter's development of a daily writing practice, help them achieve success through productive self-dialogue, and convert their thoughts into a valuable branded message and money-making ideas. The goal is for the renter to propel their own momentum and build an "idea factory" through mastering dependence avoidance.

2. What do YOU see?

3. *What could I
do in this moment
that would be
the exact OPPOSITE
of everyone else?

14. I’m the weird one?

15. So:

23. Should you
wear a
nametag?

24. ‘
What’s your
nametag?

25. What is
it that you
do

26. What is
it that you
do

27. ‘
It’s not
a nametag:

28. PERMISSION SLIP

29. SOCIAL OBJECT

30. PASSPORT

31. EXPERIMENT

32. ADVERTISEMENT

33. STATEMENT

34. What is
it that you
do

35. What is
it that you
do

38. to offer some
challenges.

44. Let me
SUGGEST
this:

47. Practice.

48. Practice.

49. Let me
ASK YA
this:

52. The
reality is:

53. 51

54. That’s my
reality:

55. I don’t know the
first thing about the
promotional
products industry:

57. Here’s what
I do know:

58. Your job is more than just
slinging chotchkies.

59. Your job is to
prevent invisibility.

60. Your job is to
give voice to
people’s story.

61. Your job is to
give the priceless
gift of memorability.

62. So, that’s
your job.

64. exercise

69. The worst way to
promote your
business is
______________ .

70. TEXT your answer in
five words or less
to Scott’s cell:
314/374-3397
(no sexting you perverts)

71. The worst way to
promote your
business is
______________ .
314/374-3397
(No sexting you perverts.)

72. We did that for
three reasons:

74. 1. Interaction is
the engine of
revenue.

77. You’re in business to
become known for a
unique way of
interacting
with the world.

78. approachability

79. Interaction is the
fulcrum point
of human decision.

80. fashion trends
that are here to stay:

81. Contact
is the new content.
Interaction
is the new information.

85. Gaming consoles.
Computers.
Smartphones.
Networking
equipment.

86. We don’t need more
access to information,
we need more
access to each other.

87. 2. Follow up
with value.

95. What did Sammy
do right?

96. Demonstrate a
valid reason
for his persistence.

99. Here’s
my favorite
gift to give people:

100. LUNCH

103. Reflection.
Respectful.
Revelation.
Social Elevation.

104. Give gifts,
not burdens.

105. EXERCISE

106. *What gift have
you received that
erased the memory
every gift that
came before it?

107. 3. Go beyond
the buy.

110. Good brands
are bought,
great brands
are joined.

111. To join a brand is to
CONNECT
with it on a
visceral level.

112. To join a brand is to
ENGAGE
with it on a
human level.

113. To join a brand is to
UNITE
with it on a
personal level.

114. When people
join you,
the money follows.

116. Joinability
Audit
TM

118. Joinable means
subscribable:
You are a
publisher.

120. Joinable means
followable:
You are syndicating
your brain.

122. Joinable means
stalkable:
You are a
virtual expert.

124. People may love
to buy, but they
long to belong
even more.

125. So that’s
what I got:

127. And now for the
one question
everybody in the
room is silently asking:

128. “So, Scott, what
do you actually
do all day?”

129. My job is to be a
resource to my
audiences and
clients.

131. Author.
Speaker.
Columnist.
Producer.
Mobile Host.
Mentor.
Artist.

133. Author.
Speaker.
Columnist.
Producer.
Mobile Host.
Mentor.
Artist.

134. Author.
Speaker.
Columnist.
Producer.
Mobile Host.
Mentor.
Artist.

135. Author.
Speaker.
Columnist.
Producer.
Mobile Host.
Mentor.
Artist.

137. Author.
Speaker.
Columnist.
Producer.
Mobile Host.
Mentor.
Artist.

138. Author.
Speaker.
Columnist.
Producer.
Mobile Host.
Mentor.
Artist.

139. Hey Scott, can
I pick
your brain
sometime?

140. Instead:

142. When I rent
your brain,
what can I
expect?

143. Rent Scott’s Brain
WHAT WILL BE
DIFFERENT IN
SO, HERE’S YOUR LIFE AS A
BRING AND I’LL IN A WITHOUT AND YOU BUT I’M WHAT THAT RESULT OF THIS
ME YOUR: OFFER MY: SPACE OF: ANY: WILL BE: NOT YOUR: MEANS: RELATIONSHIP:
• Brand. • Access. • Acceptance. • Agenda-pushing. • Accelerated. • 12-step sponsor. • I place ideas at your feet for • You will develop a daily
• Business. • Advice. • Affirmation. • Bullshit. • Challenged. • 24-hour hotline. your consideration. practice.
• Career. • Attitude. • Candor. • Cloning. • Clarified. • 411 call. • I will not lead you beyond • You will use writing to solve
where I’m living or have your problems, drive your
• Challenges. • Counsel. • Comfort. • Excuses. • Disturbed. • 911 dispatch.
lived. success and achieve your
• Concerns. • Creativity. • Compassion. • Fixing. • Energized. • Accountability partner. objectives.
• I’m responsible to you, not
• Content. • Ears. • Confidence. • Have-tos. • Enlarged. • Assembly line. responsible for you. • You will have productive
• Dilemma. • Energy. • Confidentiality. • Formulas. • Enthused. • Babysitter. • The onus is on you to be dialogues with yourself.
• Ideas. • Enthusiasm. • Creativity. • Judgment. • Expanded. • Boss. responsible to the wisdom • You will achieve my level of
• Intuitions. • Examples. • Depth. • Musts. • Heard. • Change agent. provided. success without being my
• We share the relationship clone.
• Questions. • Experiences. • Enthusiasm. • Need-tos. • Infected. • Codependent
but you own the results. • You will capture, own and
• Roadblocks. • Feedback. • Facilitated discovery. • Prescriptions. • Inspired. • Daily Grind. convert your thoughts into
• Will plant a seed and enable
• Situation. • Frames. • Flexibility. • Scripts. • Invigorated. • Doormat. others to figure it out on money.
• Stuckness. • Honesty. • Fun • Shoulds. • Met where you are. • Easy button. their own over time. • You will brand your own
• Uncertainty. • Hope. • Gentle elbowing. • Superimposing. • More aware. • Editor. • You don’t act – you don’t language and turn your
• Website. • Humor. • Honesty. • Motivated. • Final authority on life. grow. thoughts into value
messages.
• What Ifs. • Insight. • Helping and teaching. • Nourished. • Hand-holder. • You don’t ask – you don’t
get. • You will accrue a creative
• Knowledge. • Humility. • Pushed. • Muse. inventory.
• Life lessons. • Imperfection. • Questioned. • Parent. • You drive the deliverables.
• You will build an idea
• Mistakes. • Insinuation, not imposition. • Refueled. • Pastor. • You must be mentorable
factory.
and pushable.
• Models. • Intimacy. • Reminded. • Permanent leaning post. • You will propel your own
• You must fully commit to
• Observations. • Laser-like focus. • Renewed. • Physician. momentum by mastering
this process.
dependence avoidance
• Opinions. • Learning. • Stirred. • Problem-solver. • You reach out to me when without be an island.
• Passion. • Mutual respect. • Strengthened.` • Rabbi. you have a need.
• You will build a DIY kit for
• Perspective. • Openness. • Stretched. • Secretary. kicking your own ass.
• Philosophy. • Patience. • Thinking differently. • Soul mate. • You will customize litmus
• Presence. • Personal growth. • Thinking harder. • Spouse. tests and opportunity filters
• Processes. • Playfulness. • Unblocked. • Therapist. for give yourself
permission/discernment,
• Questions. • Professionalism. • Uncomfortable. • Unlimited advice dispenser.
decision-making processes.
• Recommendations. • Relaxation. • Unleashed.
• You will never be alone in
• Reflections. • Reasonable response time. • Unstoppable. this journey.
• Reservoir. • Responsive spirit. • You will fall in love with
• Resources. • Safety. yourself.
• Selfhood. • Specificity. • You will give your river a
• Silliness. • Spontaneity. voice.
• Sounding board. • Springboard-ness. • You will move your thinking
forward.
• Stillness. • Timely response.
• You will be heard.
• Stories. • Timely touchpoints.
• You will delete average,
• Strength. • Transparency. boring and anonymity out of
• Thought process. • Trust. your career.
• Time. • Understanding.
• Truth.
• Verbal mirror.
• Wisdom.
HELLO, my name is Scott! 7563 Oxford Drive #2S / St. Louis, MO 63105 / scott@hellomynameisscott.com

144. BRING AND I’LL IN A
ME YOUR: OFFER MY: SPACE OF:
• Brand. • Access. • Acceptance. •
• Business. • Advice. • Affirmation. •
• Career. • Attitude. • Candor. •
• Challenges. • Counsel. • Comfort. •
• Concerns. • Creativity. • Compassion. •
• Content. • Ears. • Confidence. •
• Dilemma. • Energy. • Confidentiality. •
• Ideas. • Enthusiasm. • Creativity. •
• Intuitions. • Examples. • Depth. •
• Questions. • Experiences. • Enthusiasm. •
• Roadblocks. • Feedback. • Facilitated discovery. •
• Situation. • Frames. • Flexibility. •
• Stuckness. • Honesty. • Fun •
• Uncertainty. • Hope. • Gentle elbowing. •
• Website. • Humor. • Honesty.

145. WITHOUT AND YOU BUT I’M W
ANY: WILL BE: NOT YOUR:
• Agenda-pushing. • Accelerated. • 12-step sponsor. • I pl
• Bullshit. • Challenged. • 24-hour hotline. you
• Cloning. • Clarified. • 411 call. • Iw
wh
• Excuses. • Disturbed. • 911 dispatch.
live
• Fixing. • Energized. • Accountability partner.
• I’m
• Have-tos. • Enlarged. • Assembly line. res
• Formulas. • Enthused. • Babysitter. • The
• Judgment. • Expanded. • Boss. res
• Musts. • Heard. • Change agent. pro
• Need-tos. • Infected. • Codependent • We
but
• Prescriptions. • Inspired. • Daily Grind.
• Wi
• Scripts. • Invigorated. • Doormat. oth
• Shoulds. • Met where you are. • Easy button. the
• Superimposing. • More aware. • Editor. • You
• Motivated. • Final authority on life. gro
• Nourished. • Hand-holder. • You

146. WHAT WILL BE
DIFFERENT IN
SO, HERE’S YOUR LIFE AS A
BUT I’M WHAT THAT RESULT OF THIS
NOT YOUR: MEANS: RELATIONSHIP:
• 12-step sponsor. • I place ideas at your feet for • You will develop a daily
• 24-hour hotline. your consideration. practice.
• 411 call. • I will not lead you beyond • You will use writing to solve
where I’m living or have your problems, drive your
• 911 dispatch.
lived. success and achieve your
• Accountability partner. objectives.
• I’m responsible to you, not
• Assembly line. responsible for you. • You will have productive
• Babysitter. • The onus is on you to be dialogues with yourself.
• Boss. responsible to the wisdom • You will achieve my level of
• Change agent. provided. success without being my
• We share the relationship clone.
• Codependent
but you own the results. • You will capture, own and
• Daily Grind. convert your thoughts into
• Will plant a seed and enable
• Doormat. others to figure it out on money.
• Easy button. their own over time. • You will brand your own
• Editor. • You don’t act – you don’t language and turn your
• Final authority on life. grow. thoughts into value
messages.
• Hand-holder. • You don’t ask – you don’t

147. Author.
Speaker.
Columnist.
Producer.
Mobile Host.
Mentor.
Artist.

148. What’‘s
your
nametag?

151. “HOW TO MATTER”
A BRANDTAG IDENTITY COLLAGE™
Make your mission more than a statement @ brandtag.org

174. “So, Scott, what
do you actually
do all day?”

175. My job is to be a
resource to my
audience and
clients.

176. I would love to become
part of your life
in some way.

177. Now, if you’re a
total cheapskate
and don’t want to
give me any money...

180. Me

182. GOODBYE,
your name
was Scott!

186. *Is YOUR
commitment
unquestionable?

188. Consistency is far
better than rare
moments
of greatness.

192. What
they did

193. What
they did

196. What do YOU see?