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Libraries with
             X-Factor


Social Media

  Judy O’Connell
 Wollongong, March 2012
Libraries with Social Media XFactor
Viewing and linking

            Single view online
              web pages for
             information and
                marketing
Choice & experiences
              Portable, socially
             powered, focused
               on life-stream,
                content, and
            powered by widgets,
             drag and drop, and
              mashups of user
                engagement.
Immersive & pervasive
               Connections and
                  experiences
                augmented and
             transformed through
            immersive technology
                and smart data.
Library




http://www.miragebookmark.ch/most-interesting-libraries.htm
The King James Bible
required seven years to
translate and many
months for scribes to
copy.

Now we can have it
‘whispernetted’ into
electronic paper in
moments.
Libraries with
X-factor are active
agents within their
community
“Information technology
               has become a participatory
               medium, giving rise to an
               environment that is
               constantly being changed
               and reshaped by the
               participation itself.”
                                       A New Culture of Learning ~
                                       Cultivating the Imagination for a
                                       World of Constant Change:
                                       Douglas Thomas and John
                                       Seely Brown




cc licensed ( BY NC SD ) flickr photo by Javier Volcan: http://flickr.com/photos/jdvolcan/943235734/
Conversation Prism




www.theconversationprism.com
connect, communicate, collaborate
                                   Australian internet users spend the most
                                     time visiting social networks and blogs
                                   averaging 7 hours, 17 minutes per person.



Neilsen Social Media Report 2011
Library 2.0 +
                                                                                                     “The library of the future
                                                                                                     will be a platform for
                                                                                                     participation and
                                                                                                     collaboration, with users
                                                                                                     increasingly sharing
                                                                                                     information among
                                                                                                     themselves as well as
                                                                                                     drawing on the library’s
                                                                                                     resources..”

                                                                                                              WE-THINK ~ Charles Leadbeater
cc licensed ( BY NC SD ) flickr photo by mark raheja: http://flickr.com/photos/markraheja/354922945/
Social Media in Business
  The 5 most popular social media activities
       conduced by business in 2010




* Nielsen: Community Engine Social Media Business Benchmarking Study 2011
Content offered via social media




* Nielsen: Community Engine Social Media Business Benchmarking Study 2011
Increasing integration into own media

          Plans for 2011 integration
1 in 4 Businesses have Facebook presence
Libraries with Social Media XFactor
Social Media in EU Libraries
                                                                                 48%

                                                                37%




                                   15%




                         Not interested                  Use social media   Plan to use social media
* Social Media Use in European Libraries 2010 by EBSCO
Five top social media targeted by libraries

                63%
                                       55%
                                                            46%           46%
                                                                                        38%




          Social Networks             Blogging           MIcro-blogging   Widgets   Social Bookmarks




* Social Media Use in European Libraries 2010 by EBSCO
Libraries with Social Media XFactor
Libraries with Social Media XFactor
Libraries with Social Media XFactor
Libraries with Social Media XFactor
MUSEUMS SPECIAL SECTION

                                                   The Spirit of Sharing
                                                    Published: March 16, 2011




SHELLEY BERNSTEIN lives with her computer. Most days she hunkers
down in her spartan office at the Brooklyn Museum where, as chief
technology officer, she invents ways to keep people visiting the museum
and its Web site, brooklynmuseum.org.
Every night she bicycles home to the Red Hook section of
Brooklyn to be with Teddy, her beloved pit bull, and
monitors the institution’s presence on Facebook, Flickr,
YouTube, Four Square and Twitter, where it has nearly
183,000 followers.
Some of her projects — letting Web followers watch a 28-foot tepee
being built in the museum or inviting them to participate in a coming
exhibition by taking a visual art quiz — have led to a flood of invitations
to lecture at conferences around the globe.
http://goo.gl/ipahu
Social Media in AU Libraries
                                                                                                •     Facebook
                                                                                                •     Twitter
                                                                                                •     Youtube channel
                                                                                                •     Foursquare
                                                                                                •     Flickr
                                                                                                •     QR Codes
                                                                                                •     Virtual Tours
                                                                                                •     Podcasts
                                                                                                •     All kinds of events


cc licensed ( BY NC SD ) flickr photo by César Poyatos: http://flickr.com/photos/cpoyatos/5791320785/
The social media presence of Australian
                 Public Libraries Blog post July 2011


•   Overwhelmingly, Australian public libraries don’t have
    their own websites

•   8 out of 16 didn’t have a Facebook Page while 9 out of 16
    lacked a Twitter page

•   Those public libraries that do have some social media
    presence are not using them successfully
UTS Library
Libraries with Social Media XFactor
Libraries with Social Media XFactor
Libraries with Social Media XFactor
Libraries with Social Media XFactor
Libraries with Social Media XFactor
•   facebook
What does all this tell us about our services?


                 Libraries
                   with
                 X-Factor
            Social Media
communication




                                    Can you hear me now?!


cc licensed ( BY ) flickr photo by Pixel Addict: http://flickr.com/photos/pixel_addict/465394708/
Participation in social media
removes perceived distance
without intruding into real space
cc licensed ( BY NC ) flickr photo by Frederic della Faille: http://flickr.com/photos/fred_dela/2285253737/
Every time a major event happens in the
world these days, it’ only a matter of
                     s
seconds before Twitter starts fizzing with
news and shared experiences.

cc licensed ( BY SD ) flickr photo by kainet: http://flickr.com/photos/kainet/144703613/
communication




#quanda              @lateline
             cc licensed ( BY NC ) flickr photo by ansik: http://flickr.com/photos/ansik/4425771596/
Social media, and online services in
   general, allow the user to interact with
   library staff in a space that is more power
   neutral than the traditional library desk

cc licensed ( BY ) flickr photo by procsilas: http://flickr.com/photos/procsilas/47651477/
Stop isolating, separating, and labelling
  the many aspects of library services

cc licensed ( BY NC SD ) flickr photo by Mrs Magic: http://flickr.com/photos/mrsmagic/5876276327/
“Social media presents
                                                                                                    a unique set of
                                                                                                    challenges for librarians
                                                                                                    who are dedicated to
                                                                                                    outreach and to
                                                                                                    privacy.”




cc licensed ( BY NC SD ) flickr photo by sgs_1019: http://flickr.com/photos/visionwithin/133942287/
Libraries must be
                                                                                                    present in the online
                                                                                                    environment or fail to
                                                                                                    reach customers using
                                                                                                    this space.




cc licensed ( BY NC SD ) flickr photo by sgs_1019: http://flickr.com/photos/visionwithin/133942287/
The National Library of
 Australia embraces
 social media as a
 community-building tool
 and for corporate
 communications. It
 adopted a social media
 policy in December
 2010.
http://www.nla.gov.au/policy-and-planning/social-media
New WorDS




                                                                                                    Will your library be
                                                                                                    the first step or not
                                                                                                    even be in the
                                                                                                    game?




cc licensed ( BY ) flickr photo by Håkan Dahlström: http://flickr.com/photos/dahlstroms/5619142194/
Are you trusting
and listening to
your users and
giving them a role
in helping define
the future of your
library services?
How you prepare counts!


Find things on the social web
      – Google or media alerts
      – Search the social web withother tools
Keep up to date with new stuff
     – Read analyst and practitioner blogs
     – Subscribe to blog/web feeds and RSS reader
Libraries with X-factor



Rely on
informed
discovery to
push your
thinking.
http://www.go-gulf.com/60seconds.jpg
Understand how to connect,
                communicate and collaborate
cc licensed ( BY NC SD ) flickr photo by brandoncripps: http://flickr.com/photos/brandoncripps/3156373103/
Remember...

                The application of
                social media tools
                  must do more
               than simply present
               a different avenue to
                      the same
                    information.

cc licensed ( BY NC ) flickr photo by chiaralily: http://flickr.com/photos/chiaralily/5273432866/
Libraries with X-factor




Explore
beyond
what you
know at first!
Libraries with X-factor




http://libraryschool.campusguides.com/socialmedia
Social Media planning
                  cc licensed ( BY NC SD ) flickr photo by *m22: http://flickr.com/photos/mtischendorf/5547155369/
Communicating through
multiple channels.




                                               54
h$p://www.flickr.com/photos/tjt195/501975860/
Libraries with X-factor



Image sharing
 •Flickr

 •Facebook

 •Blogs

 •and more...
In November 2008 the National Library of New Zealand joined The Commons on Flickr:

 1. To increase access to publicly-held photography collections
 2. To provide a way for the general public to contribute information and knowledge.
Photos, video and audio recordings can be added,
enriched by stories and memories from users and added
to Collections or strung into Tours.




  Posted on October 10, 2011 by Archives Outside
Libraries with Social Media XFactor
Libraries with X-factor

Bookclubs & activities
 •Goodreads

 •Library Thing

 •Facebook

 •Blogs

 •QR codes

 •and more...
Pinterest is a virtual
pinboard, in which
users share the stuff
they find online by
“pinning” the items to
their board (or boards).

http://pinterest.com/westervlibrary/
Libraries with Social Media XFactor
Libraries with Social Media XFactor
Libraries with Social Media XFactor
Libraries with Social Media XFactor
http://www.scoop.it/t/social-networking-for-information-professionals
Libraries with Social Media XFactor
cc licensed ( BY SD ) flickr photo by The
Daring Librarian: http://flickr.com/photos/
         info_grrl/6234764457/
Libraries with X-factor



Twitter
 •share

 •communicate @

 •participate #tag

 •and more...
Libraries with X-factor

Twitter describes itself as a “real-time information
network”. It is a micro-blogging tool, allowing 140
characters for each “Tweet”.


Hashtags (#) on keywords allow easy searching and
linking of topics.


The Twitter button added to a web-page
encourages interest.
Libraries with Social Media XFactor
Libraries with Social Media XFactor
Libraries with X-factor


Tweet, RT, Reply, DM, Lists, #tags,
favourites, searches, @replies, URL
shortening, Apps.

Visit twitter tools and discover twitter
clients, and twitter apps. Curation with
Paper.li, Tweeted Times. Hootsuite,
Tweetdeck.
Libraries with X-factor

Clear objective and target audience
Clearly defined Twitter brand
Organisational social media policy
Learn from mistakes
Be human and be honest
Listen, engage, and build relationships
Build off existing programs
Libraries with X-factor

Omit needless words
One thought per tweet
Describe and simplify
Embrace the ReTweet
Cross-post, respond, monitor
Keep organised lists

.
Libraries with X-factor


Look at the 20 last tweets. How many
were @replies? How many were retweets
of other peoples work.

Are the tweets you hope will be
retweeted under 120 characters so
people can retweet them?
Enterprise tweet managment




     http://thinkupapp.com/
•
  recent activity
•
  most replied to posts
•
  follower tracking
•
  link history
•
  follower count
•
  membership count
•
  Facebook, Twitter, Google+
Libraries with X-factor



Facebook
 •share

 •communicate

 •participate

 •and more...
Sharing is fast




   •       Why: Why are we doing this?
   •       Who: Who are we trying to reach? Who will do
           the work?
   •       What: What’s our strategy?


cc licensed ( BY NC SD ) flickr photo by Έλενα Λαγαρία: http://flickr.com/photos/29393867@N07/3161212158/
Sharing is fast



                                                                                                          •   Overview of library
                                                                                                          •   Website & contact info
                                                                                                          •   Press releases
                                                                                                          •   Blog RSS
                                                                                                          •   Videos
                                                                                                          •   Twitter Updates
                                                                                                          •   News and status
                                                                                                          •   Community interactions
                                                                                                          •   Events

cc licensed ( BY NC SD ) flickr photo by Έλενα Λαγαρία: http://flickr.com/photos/29393867@N07/3161212158/
Home Page
Profile Page
Group
Purpose or Organisation Page
Libraries with X-factor


•   You can have an unlimited number of fans
    (Facebook users who “Like” your page).
•   Facebook Pages are public—anyone can
    find and view your page whether they are
    logged into Facebook or not.
•   All content posted on your Facebook page
    gets indexed on Google.
Libraries with X-factor


•   Create and promote events
•   Communicate and share
•   Connect or “like” other organizations
•   Send notifications and messages
•   Collect fans by promoting “Like”
•   Feature discussions
•   Create and share media
•   Run competitions & polls
Libraries with X-factor

•   Make sure to get a custom URL

•   You can add additional admins (highly
    recommended).

•   All admins have equal rights to administer your
    page, including adding and removing other
    admins (choose with care!).

•   Select your page title and category carefully as
    they cannot be changed once set.
Libraries with X-factor


•   Bookshare widgets

•   Catalogue search widgets.

•   Libguides

•   Ebsco

•   ..and more
Libraries with X-factor
•   Three C’s
       • Community
       • Collaboration
       • Communication
•   Free Marketing & Advocacy
•   Starting and sharing conversations
•   Answering questions
•   Breaking down barriers to information
•   Serving as an interactive resource
•   LISTEN!
Libraries with X-factor



Google+
 •share

 •communicate

 •participate

 •and more...
Libraries with Social Media XFactor
Libraries with Social Media XFactor
Where do you
   fit in?
Where do we begin?
http://learningfundamentals.com.au/wp-content/uploads/Focus-mindmap-for-web.jpg
What have you
 learnt this
   week?
Libraries with X-factor




Choose the right tool to
re-frame your library’s
interactions.
Libraries with X-factor



Flexibility will become
the most sought-after
currency for the app-
social generation.
Be the future
~ no holds barred!
Thank You
  http://heyjude.wordpress.com


  http://www.facebook.com/judy.oconnell



   http://twitter.com/heyjudeonline

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Libraries with Social Media XFactor

  • 1. Libraries with X-Factor Social Media Judy O’Connell Wollongong, March 2012
  • 3. Viewing and linking Single view online web pages for information and marketing
  • 4. Choice & experiences Portable, socially powered, focused on life-stream, content, and powered by widgets, drag and drop, and mashups of user engagement.
  • 5. Immersive & pervasive Connections and experiences augmented and transformed through immersive technology and smart data.
  • 7. The King James Bible required seven years to translate and many months for scribes to copy. Now we can have it ‘whispernetted’ into electronic paper in moments.
  • 8. Libraries with X-factor are active agents within their community
  • 9. “Information technology has become a participatory medium, giving rise to an environment that is constantly being changed and reshaped by the participation itself.” A New Culture of Learning ~ Cultivating the Imagination for a World of Constant Change: Douglas Thomas and John Seely Brown cc licensed ( BY NC SD ) flickr photo by Javier Volcan: http://flickr.com/photos/jdvolcan/943235734/
  • 11. connect, communicate, collaborate Australian internet users spend the most time visiting social networks and blogs averaging 7 hours, 17 minutes per person. Neilsen Social Media Report 2011
  • 12. Library 2.0 + “The library of the future will be a platform for participation and collaboration, with users increasingly sharing information among themselves as well as drawing on the library’s resources..” WE-THINK ~ Charles Leadbeater cc licensed ( BY NC SD ) flickr photo by mark raheja: http://flickr.com/photos/markraheja/354922945/
  • 13. Social Media in Business The 5 most popular social media activities conduced by business in 2010 * Nielsen: Community Engine Social Media Business Benchmarking Study 2011
  • 14. Content offered via social media * Nielsen: Community Engine Social Media Business Benchmarking Study 2011
  • 15. Increasing integration into own media Plans for 2011 integration
  • 16. 1 in 4 Businesses have Facebook presence
  • 18. Social Media in EU Libraries 48% 37% 15% Not interested Use social media Plan to use social media * Social Media Use in European Libraries 2010 by EBSCO
  • 19. Five top social media targeted by libraries 63% 55% 46% 46% 38% Social Networks Blogging MIcro-blogging Widgets Social Bookmarks * Social Media Use in European Libraries 2010 by EBSCO
  • 24. MUSEUMS SPECIAL SECTION The Spirit of Sharing Published: March 16, 2011 SHELLEY BERNSTEIN lives with her computer. Most days she hunkers down in her spartan office at the Brooklyn Museum where, as chief technology officer, she invents ways to keep people visiting the museum and its Web site, brooklynmuseum.org. Every night she bicycles home to the Red Hook section of Brooklyn to be with Teddy, her beloved pit bull, and monitors the institution’s presence on Facebook, Flickr, YouTube, Four Square and Twitter, where it has nearly 183,000 followers. Some of her projects — letting Web followers watch a 28-foot tepee being built in the museum or inviting them to participate in a coming exhibition by taking a visual art quiz — have led to a flood of invitations to lecture at conferences around the globe. http://goo.gl/ipahu
  • 25. Social Media in AU Libraries • Facebook • Twitter • Youtube channel • Foursquare • Flickr • QR Codes • Virtual Tours • Podcasts • All kinds of events cc licensed ( BY NC SD ) flickr photo by César Poyatos: http://flickr.com/photos/cpoyatos/5791320785/
  • 26. The social media presence of Australian Public Libraries Blog post July 2011 • Overwhelmingly, Australian public libraries don’t have their own websites • 8 out of 16 didn’t have a Facebook Page while 9 out of 16 lacked a Twitter page • Those public libraries that do have some social media presence are not using them successfully
  • 33. facebook
  • 34. What does all this tell us about our services? Libraries with X-Factor Social Media
  • 35. communication Can you hear me now?! cc licensed ( BY ) flickr photo by Pixel Addict: http://flickr.com/photos/pixel_addict/465394708/
  • 36. Participation in social media removes perceived distance without intruding into real space cc licensed ( BY NC ) flickr photo by Frederic della Faille: http://flickr.com/photos/fred_dela/2285253737/
  • 37. Every time a major event happens in the world these days, it’ only a matter of s seconds before Twitter starts fizzing with news and shared experiences. cc licensed ( BY SD ) flickr photo by kainet: http://flickr.com/photos/kainet/144703613/
  • 38. communication #quanda @lateline cc licensed ( BY NC ) flickr photo by ansik: http://flickr.com/photos/ansik/4425771596/
  • 39. Social media, and online services in general, allow the user to interact with library staff in a space that is more power neutral than the traditional library desk cc licensed ( BY ) flickr photo by procsilas: http://flickr.com/photos/procsilas/47651477/
  • 40. Stop isolating, separating, and labelling the many aspects of library services cc licensed ( BY NC SD ) flickr photo by Mrs Magic: http://flickr.com/photos/mrsmagic/5876276327/
  • 41. “Social media presents a unique set of challenges for librarians who are dedicated to outreach and to privacy.” cc licensed ( BY NC SD ) flickr photo by sgs_1019: http://flickr.com/photos/visionwithin/133942287/
  • 42. Libraries must be present in the online environment or fail to reach customers using this space. cc licensed ( BY NC SD ) flickr photo by sgs_1019: http://flickr.com/photos/visionwithin/133942287/
  • 43. The National Library of Australia embraces social media as a community-building tool and for corporate communications. It adopted a social media policy in December 2010. http://www.nla.gov.au/policy-and-planning/social-media
  • 44. New WorDS Will your library be the first step or not even be in the game? cc licensed ( BY ) flickr photo by Håkan Dahlström: http://flickr.com/photos/dahlstroms/5619142194/
  • 45. Are you trusting and listening to your users and giving them a role in helping define the future of your library services?
  • 46. How you prepare counts! Find things on the social web – Google or media alerts – Search the social web withother tools Keep up to date with new stuff – Read analyst and practitioner blogs – Subscribe to blog/web feeds and RSS reader
  • 47. Libraries with X-factor Rely on informed discovery to push your thinking.
  • 49. Understand how to connect, communicate and collaborate cc licensed ( BY NC SD ) flickr photo by brandoncripps: http://flickr.com/photos/brandoncripps/3156373103/
  • 50. Remember... The application of social media tools must do more than simply present a different avenue to the same information. cc licensed ( BY NC ) flickr photo by chiaralily: http://flickr.com/photos/chiaralily/5273432866/
  • 53. Social Media planning cc licensed ( BY NC SD ) flickr photo by *m22: http://flickr.com/photos/mtischendorf/5547155369/
  • 54. Communicating through multiple channels. 54 h$p://www.flickr.com/photos/tjt195/501975860/
  • 55. Libraries with X-factor Image sharing •Flickr •Facebook •Blogs •and more...
  • 56. In November 2008 the National Library of New Zealand joined The Commons on Flickr: 1. To increase access to publicly-held photography collections 2. To provide a way for the general public to contribute information and knowledge.
  • 57. Photos, video and audio recordings can be added, enriched by stories and memories from users and added to Collections or strung into Tours. Posted on October 10, 2011 by Archives Outside
  • 59. Libraries with X-factor Bookclubs & activities •Goodreads •Library Thing •Facebook •Blogs •QR codes •and more...
  • 60. Pinterest is a virtual pinboard, in which users share the stuff they find online by “pinning” the items to their board (or boards). http://pinterest.com/westervlibrary/
  • 67. cc licensed ( BY SD ) flickr photo by The Daring Librarian: http://flickr.com/photos/ info_grrl/6234764457/
  • 68. Libraries with X-factor Twitter •share •communicate @ •participate #tag •and more...
  • 69. Libraries with X-factor Twitter describes itself as a “real-time information network”. It is a micro-blogging tool, allowing 140 characters for each “Tweet”. Hashtags (#) on keywords allow easy searching and linking of topics. The Twitter button added to a web-page encourages interest.
  • 72. Libraries with X-factor Tweet, RT, Reply, DM, Lists, #tags, favourites, searches, @replies, URL shortening, Apps. Visit twitter tools and discover twitter clients, and twitter apps. Curation with Paper.li, Tweeted Times. Hootsuite, Tweetdeck.
  • 73. Libraries with X-factor Clear objective and target audience Clearly defined Twitter brand Organisational social media policy Learn from mistakes Be human and be honest Listen, engage, and build relationships Build off existing programs
  • 74. Libraries with X-factor Omit needless words One thought per tweet Describe and simplify Embrace the ReTweet Cross-post, respond, monitor Keep organised lists .
  • 75. Libraries with X-factor Look at the 20 last tweets. How many were @replies? How many were retweets of other peoples work. Are the tweets you hope will be retweeted under 120 characters so people can retweet them?
  • 76. Enterprise tweet managment http://thinkupapp.com/
  • 77. • recent activity • most replied to posts • follower tracking • link history • follower count • membership count • Facebook, Twitter, Google+
  • 78. Libraries with X-factor Facebook •share •communicate •participate •and more...
  • 79. Sharing is fast • Why: Why are we doing this? • Who: Who are we trying to reach? Who will do the work? • What: What’s our strategy? cc licensed ( BY NC SD ) flickr photo by Έλενα Λαγαρία: http://flickr.com/photos/29393867@N07/3161212158/
  • 80. Sharing is fast • Overview of library • Website & contact info • Press releases • Blog RSS • Videos • Twitter Updates • News and status • Community interactions • Events cc licensed ( BY NC SD ) flickr photo by Έλενα Λαγαρία: http://flickr.com/photos/29393867@N07/3161212158/
  • 83. Group
  • 85. Libraries with X-factor • You can have an unlimited number of fans (Facebook users who “Like” your page). • Facebook Pages are public—anyone can find and view your page whether they are logged into Facebook or not. • All content posted on your Facebook page gets indexed on Google.
  • 86. Libraries with X-factor • Create and promote events • Communicate and share • Connect or “like” other organizations • Send notifications and messages • Collect fans by promoting “Like” • Feature discussions • Create and share media • Run competitions & polls
  • 87. Libraries with X-factor • Make sure to get a custom URL • You can add additional admins (highly recommended). • All admins have equal rights to administer your page, including adding and removing other admins (choose with care!). • Select your page title and category carefully as they cannot be changed once set.
  • 88. Libraries with X-factor • Bookshare widgets • Catalogue search widgets. • Libguides • Ebsco • ..and more
  • 89. Libraries with X-factor • Three C’s • Community • Collaboration • Communication • Free Marketing & Advocacy • Starting and sharing conversations • Answering questions • Breaking down barriers to information • Serving as an interactive resource • LISTEN!
  • 90. Libraries with X-factor Google+ •share •communicate •participate •and more...
  • 93. Where do you fit in?
  • 94. Where do we begin?
  • 96. What have you learnt this week?
  • 97. Libraries with X-factor Choose the right tool to re-frame your library’s interactions.
  • 98. Libraries with X-factor Flexibility will become the most sought-after currency for the app- social generation.
  • 99. Be the future ~ no holds barred!
  • 100. Thank You http://heyjude.wordpress.com http://www.facebook.com/judy.oconnell http://twitter.com/heyjudeonline