How important is India for your student recruitment?

1. India Increasingly Important for Student
Recruitment
India Increasingly Important
for Student Recruitment
Slide 1

2. India Increasingly Important for Student
Recruitment
Overview
India’s Importance
2) Effects of the Rupee's Recent Depreciation
3) Canadian Recruitment in India
4) Indian Student Recruitment Strategy
5) Partnerships and Long Term Strategy
6) Conclusions
1)
Source: Higher Education Marketing – India Increasing Important in Student Recruitment
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3. India Increasingly Important for Student
Recruitment
1. India’s Importance

After China, India is the largest source country for
international students.
 With over half of its 1.27 billion population under the age of 25 and a
growing middle class hungry for higher education, it's no surprise
that colleges and universities from around the world are clamouring
for the market.


While India's education minister seeks to increase the
college-going rate to 30 percent over the next decade, its
400 universities can currently accommodate fewer than 10
million students.
This surplus demand leads hundreds of thousands of young
Indians to pursue higher education overseas each year.
Source: Higher Education Marketing – India Increasing Important in Student Recruitment
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4. India Increasingly Important for Student
Recruitment
2. Effects of the Rupee's Recent Depreciation


The drastic decline of the rupee's value in recent months
may not have greatly impacted enrolment abroad this year
but if it doesn't recover, it is likely to influence next year's
numbers.
At a recent U.S. universities fair in
Hyderabad, however, students and their parents appeared
as eager as ever to secure that coveted overseas degree.
 Organizers actually noticed a rise in the number of enquiries.
Source: Higher Education Marketing – India Increasing Important in Student Recruitment
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5. India Increasingly Important for Student
Recruitment
3. Canadian Recruitment in India



Top graduate programs in the U.S. and U.K. have
traditionally been preferred destinations but recent
recruitment pushes from Australia and Canada are
succeeding in attracting the increasing undergraduate
demographic.
According to Citizenship and Immigration Canada, the
number of Indian students in Canada rose to 13,133 in 2012
compared to 12,112 in 2011 and 5,709 in 2009.
International students value Canada's relatively lower tuition
fees, low living expenses and lenient visa requirements.
 Jobs and immigration are key priorities for Indian
students, increasingly concerned about an education's return on
investment
Source: Higher Education Marketing – India Increasing Important in Student Recruitment
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6. India Increasingly Important for Student
Recruitment
4. Indian Student Recruitment Strategy

A range of marketing tools, including education fairs, school
visits, and local business offices help to generate awareness
through direct contact with targeted students in the initial
promotion stage.
 The Canadian government's Edu-Canada Pro resource site can be
useful in directing promotional efforts to the right target
audience, including upcoming recruitment fairs and cost-sharing
marketing materials.
 Due to the complexity of the market and risk of fraudulent
applications, careful screening of academic credentials, language
proficiency, personal recommendations and financial standing is
necessary.
 Personalized interactions facilitate positive communications and can
prevent potential problems from occurring.
Source: Higher Education Marketing – India Increasing Important in Student Recruitment
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7. India Increasingly Important for Student
Recruitment
4. Indian Student Recruitment Strategy



As internet penetration and smartphone usage is rapidly
rising in India, promotional material and social media activity
should direct prospects to your India-tailored website.
Social media marketing enhances institutional and is
increasingly more effective than print advertising or
recruitment fairs.
Social media strategies include:
 Building awareness with PPC marketing for higher education
 Observing target audience preferences to segment into relevant
groups
 Generating localized content for sharing, track with Analytics and
optimize
 Creating online contests to develop brand recall and engagement
Source: Higher Education Marketing – India Increasing Important in Student Recruitment
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8. India Increasingly Important for Student
Recruitment
5. Partnerships and Long Term Strategy


Institutions are looking beyond ephemeral market conditions
to seek long term partnerships and deepened research ties.
Interested institutions must meet the following conditions:

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

Not for profit
In existence for at least 20 years
Accredited by a reputable organization
Be ranked in the top 400 in one of three global rankings: the UKbased Times Higher Education or Quacquarelli Symonds (QS)
rankings, or the Shanghai Jiao Tong University Academic Ranking of
World Universities
 Offer course content as good as that offered via their main
campuses
 Not repatriate money earned on Indian soil or distribute profit or
dividends to members
Source: Higher Education Marketing – India Increasing Important in Student Recruitment
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9. India Increasingly Important for Student
Recruitment
6. Conclusions


Demographic trends that forecast shrinking North American
high school numbers while India quickly becomes the most
populous country in the world, highlight an urgency for
international recruitment.
Smart institutions are investing in relationship building and
growing overseas alumni communities to seek the gradual
benefits of campus diversity, international prestige, and
financial rewards.
Source: Higher Education Marketing – India Increasing Important in Student Recruitment
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10. India Increasingly Important for Student
Recruitment
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