Mobile website development strategy for colleges and universities

1. What’s the Best Mobile Site Development
Strategy for your College?
What’s the Best Mobile Strategy
for your College?
Slide 1

2. What’s the Best Mobile Site Development
Strategy for your College?
Overview
1)
2)
3)
Create a general mobile version of your website
Create an admissions first mobile version of your website
Use a Responsive Website Design approach to your website
redesign
Source: Higher Education Marketing – What’s the Best Mobile Site Development Strategy for your College?
Slide 2

3. What’s the Best Mobile Site Development
Strategy for your College?

Smart phones and tablets now account for about 20% of
global web traffic
 with smartphones at around 15%
 and tablets at about 5%

Most higher ed marketers are actively seeking “mobile best
practices” and advice on the best overall strategy for their
website in an increasing complex, mobile oriented higher ed
marketplace
Source: Higher Education Marketing – What’s the Best Mobile Site Development Strategy for your College?
Slide 3

4. What’s the Best Mobile Site Development
Strategy for your College?
Here are three mobile site strategies that we generally apply:
1)
2)
3)
Create a general mobile version of your website
Create an admissions first mobile version of your website
Use a Responsive Website Design approach to your
website redesign
Source: Higher Education Marketing – What’s the Best Mobile Site Development Strategy for your College?
Slide 4

5. What’s the Best Mobile Site Development
Strategy for your College?
1. Create a mobile version of your exiting site

This involves retooling some or all your entire site content to
fit the smaller screen format of mobile devices.

It often involves trimming back a lot of the words and images
of your full desktop version site to provide a simpler, scaled
back "essentials" version.
Source: Higher Education Marketing – What’s the Best Mobile Site Development Strategy for your College?
Slide 5

6. What’s the Best Mobile Site Development
Strategy for your College?
2. Create an admission first mobile version of
your website
A survey report of 2300 students by Noel-Levitz, entitled The
Mobile Browsing Behaviors and Expectations of College-Bound
High School Students reports that:
 students are actively seeing academic program information using
their mobile devices.
The admissions-first mobile site:
 this involves creating a mobile version of a “prospective student”
version of your main university or college website
 it is focused primarily on recruitment and admissions, providing only
material relevant to prospective students.
Source: Higher Education Marketing – What’s the Best Mobile Site Development Strategy for your College?
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7. What’s the Best Mobile Site Development
Strategy for your College?
3. Use a Responsive Website Design approach
to your website redesign

Responsive Website Design (RWD) is a fairly new approach
to overall website design that creates:
 one overall “smart” design for your site that responds to whatever type
of device that's being used to access the content and presenting it
accordingly.

This approach generally requires a new design for your
whole web system that incorporates the code that prioritizes
and rescales content and images on your site
Source: Higher Education Marketing – What’s the Best Mobile Site Development Strategy for your College?
Slide 7

8. What’s the Best Mobile Site Development
Strategy for your College?
Questions?
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